Microsoft is killing off the Internet Explorer brand & Google is reversing course on a major Play store position. Plus a new study shows Firefox and Chrome users make better employees & the huge direction change for Nintendo.
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Microsoft is killing off the Internet Explorer brand | The Verge
Speaking at Microsoft Convergence yesterday, Microsoft’s marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”
App Submissions On Google Play Now Reviewed By Staff, Will Include Age-Based Ratings | TechCrunch
Google has today disclosed that, beginning a couple of months ago, it began having an internal team of reviewers analyze apps for policy violations prior to publication. And going forward, human reviewers will continue to go hands-on with apps before they go live on Google Play.
Analysis: People Who Use Firefox Or Chrome Make Better Employees – Slashdot
In the world of Big Data, everything means something. Now Joe Pinsker reports that Cornerstone OnDemand, a company that sells software that helps employers recruit and retain workers, has found after analyzing data on about 50,000 people who took its 45-minute online job assessment, that people who took the test on a non-default browser, such as Firefox or Chrome, ended up staying at their jobs about 15 percent longer than those who stuck with Safari or Internet Explorer. They also tended to perform better on the job as well. Chief Analytics Officer Michael Housman offered an explanation for the results in an interview with Freakonomics Radio: “I think that the fact that you took the time to install Firefox on your computer shows us something about you. It shows that you’re someone who is an informed consumer,” says Housman. “You’ve made an active choice to do something that wasn’t default.” But why would a company care about something as seemingly trivial as the browser a candidate chooses to use? “Call centers are estimated to suffer from a turnover rate of about 45 percent annually (PDF), and it can cost thousands of dollars to hire new employees,” says Pinsker. “Because of that, companies are eager to find any proxy for talent and dedication that they can.”
Nintendo is making smartphone games with Japanese mobile giant DeNA | The Verge
The company has announced that it will team up with DeNA, a major Japanese mobile gaming company, to make smartphone games featuring Nintendo characters.
The two companies “intend to jointly operate new gaming applications featuring Nintendo IP, which they will develop specifically for smart devices,” according to a Nintendo statement.