CMS – Jupiter Broadcasting https://www.jupiterbroadcasting.com Open Source Entertainment, on Demand. Thu, 07 Nov 2019 06:27:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://original.jupiterbroadcasting.net/wp-content/uploads/2019/04/cropped-favicon-32x32.png CMS – Jupiter Broadcasting https://www.jupiterbroadcasting.com 32 32 OSI Burrito Guy | BSD Now 323 https://original.jupiterbroadcasting.net/136732/osi-burrito-guy-bsd-now-323/ Thu, 07 Nov 2019 04:00:00 +0000 https://original.jupiterbroadcasting.net/?p=136732 Show Notes/Links: https://www.bsdnow.tv/323

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Show Notes/Links: https://www.bsdnow.tv/323

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Impress with WordPress | WTR 57 https://original.jupiterbroadcasting.net/98586/impress-with-wordpress-wtr-57/ Wed, 06 Apr 2016 12:32:03 +0000 https://original.jupiterbroadcasting.net/?p=98586 Kronda makes wordpress sites, manages a blog & offers educational resources for learning wordpress! Direct Download: MP3 Audio | OGG Audio | Video | HD Video | YouTube RSS Feeds: MP3 Feed | OGG Feed | iTunes Feed | Video Feed Become a supporter on Patreon: Show Notes: Interview – Kronda – @kronda Life as […]

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Kronda makes wordpress sites, manages a blog & offers educational resources for learning wordpress!

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Interview – Kronda – @kronda

 

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Nerd Nest Media | WTR 32 https://original.jupiterbroadcasting.net/84167/nerd-nest-media-wtr-32/ Wed, 24 Jun 2015 03:35:52 +0000 https://original.jupiterbroadcasting.net/?p=84167 Breanne is the owner & web developer for Nerd Nest Media. It provides web design, development, SEO work, brand consulting & social media marketing! Thanks to: Get Paid to Write for DigitalOcean Direct Download: MP3 Audio | OGG Audio | Video | HD Video | YouTube RSS Feeds: MP3 Feed | OGG Feed | iTunes […]

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Breanne is the owner & web developer for Nerd Nest Media. It provides web design, development, SEO work, brand consulting & social media marketing!

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DigitalOcean

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Foo

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Full transcription of previous episodes can be found below:

Transcription:

ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network, interviewing interesting women in technology. Exploring their roles and how they’re successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: Angela, so this week, my friend Breanne joins us. She is a solo founder for the company Nerd Nest Media, and she talks about her journey in technology, what’s like to be a solo founder a little bit, and just kind of the many hats that she has worn in her journey.
ANGELA: Awesome. Before we get into the interview, I want to DigitalOcean. They are the sponsor for this week. They are a cloud housing provider dedicated to offering the most intuitive and easy way to spin up a cloud server. And let me just tell you, I was faced with a situation a couple months ago where my son turned six and was really into MineCraft and had been playing the pocket edition on his iPad. But it just quite wasn’t enough. And of course I — well, I think I might have been able to find a way to play with him via my iPad, but I’m not sure. But regardless, I wanted to get a dedicated server up and running so that he and I could play on the same maps. So, I used a DigitalOcean droplet to spin up a MIneCraft server that will always be up and running. They have locations for their data centers in New York, San Francisco, Singapore, Amsterdam, and London. I don’t have to worry about if our house has a power outage. Well, I wouldn’t be able to play at that point, but anyway, wherever the server is hosted, I don’t have to worry about a power outage, because the server will always be up and running in the cloud. And it’s only $5.00 a month. And if you use the code heywtr, you can get a $10.00 credit, which is a two month credit. So, think about the projects that you could use DigitalOcean for and use heywtr promo code for it.
PAIGE: And don’t forget, if you already have a DIgitalOcean set up, but you haven’t used one of our codes, go ahead and pop it in there. Sometimes it just might work.
And out question for Breanna when we got started was to kind of give us a overview of what she does in Technology.
BREANNE: Hi. I’m Breanne Smith. I am the current owner and web developer for Nerd Nest Media. My company provides web design development, SEO work, brand consulting, social media marketing. And that is my current role in technology.
PAIGE: So, you’re kind of a many hat wearer? Would you consider yourself an entrepreneur?
BREANNE: I would. The entrepreneur side of me has definitely been coming out as each day progresses. But I really love technology, so I’ve just been kind of one of those closet nerds, if you will. Just researching, doing things on my own. And then it’s kind of given me the love for wanting to provide these services for people to get them to understand what the web is and how it can help their business.
PAIGE: So, it was kind of the journey for you learning to understand that made you want to kind of help others do the same?
BREANNE: Yes and no. You know, I went back to school later in life. I’m in my 30s now and just graduated in 2012. When I first went to college back out of high school I thought I wanted to write for Rolling Stone magazine. So, I was doing journalism, music theory stuff back then. Which is great, because now I still get to use my love writing and creativity, but just in a totally more technologically advanced way. So, that’s what I started doing. And then I moved from Indiana to Austin Texas and I started working for a nationwide property maintenance company. So, I was managing like 20 people at the time and had a portfolio of like 7,000 foreclosed homes all over the country that I was maintaining. So, it taught me a lot about professionalism, completing tasks on time. really kind of prepped me for that real world situation. And then, from there, I, we moved out to Oregon and I really didn’t have a job or anything going on. So I thought, you know what, I am going to take my love for technology and see what I could do with maybe going back to school and starting a business of my own. My parents owned a couple of furniture stores in Indiana and they’re actually who really catapulted me into wanting to start my own business, because as a small company themselves, they were paying this “web company” that was really not doing much for them, $350.00 a month to maintain their website, do social media posts, things like that. And my parents were getting frustrated and not understanding why they weren’t getting results and this web company was helping them. So, I asked, you know, hey I know a little bit about a little bit. Can I talk with them and maybe see what they’re doing and use the big technical terms and kind of coxe out of them what they’re doing. I called these people and turned out, they were just a marketing company who said they can do web work and were outsourcing this web work.
ANGELA: Oh my goodness.
BREANNE: To other people who knew nothing about my parent’s business. They knew nothing about their business practices. And so, getting off that phone call, I was the most frustrated I’ve ever been in my life for my parents. You know, that they’re this small company, they’re older, they don’t understand the value of the web and what it can do for you. They know, just from me harping on them, that they needed a website. And a the time, I didn’t have my degree so I didn’t know all the ins and out of it. So I literally went back to school solely to-
ANGELA: Help your parents?
BREANNE: Kind of negate these people. Yeah. Well, no. I actually don’t like to do business with my family.
ANGELA: Right.
BREANNE: Because it can — I don’t want to mix business with pleasure there, but it really kind of made me see what type of people are out there saying that they can do the stuff for small business and build their brand and build their company, but in reality they’re not doing anything. They’re just taking money and saying that they’re going to put this post up. And the post, you know, even on their social site, has nothing to do with what their business is.
ANGELA: Yep.
BREANNE: So, once my husband I moved out here to Oregon I thought, okay I’m going back to school. I’m getting my degree in web design and development, and I’m going to start company that has morals, wouldn’t treat people the way that these so called web companies were treating my parents, and really pride myself on kind of hand holding a lot of my clients through this process of understanding how their business can actually grow with putting a little money into the web side of it.
ANGELA: Right. That sounds-
BREANNE: I know that’s a little long winded but-
ANGELA: No, no, no. It sounds exactly like what I went through with my mom. Because she’s self-employed. She’s owned a restaurant in downtown Seattle for 20 years now. I think.
BREANNE: Oh wow.
ANGELA: Anyway. Yeah, and she recently was on the, I need to, I need the social media aspect. I was the one that forced her to do a Facebook page and she’s really popular on there. She post her specials there every day. But then a social media company, just like you said, came along and was like we can build your brand and whatever. And she went for it. ANd it’s really not yielding anything.
BREANNE: Oh man.
PAIGE: It seems like a market that seems so easy to take advantage of people, because you just have to use some jargon.
ANGELA: Yep.
BREANNE: You’re exactly right. And they think, oh wow, they’re using all these great buzz words. I’ve heard that word before but I don’t really understand it. And so, it took a lot of me sitting down with my parents and getting them to understand how they were taking advantage of my parents. Because they didn’t even really understand what they were or weren’t doing, to be honest with you.
ANGELA: Uh-huh.
BREANNE: I was so frustrated. Seriously. I was just horribly frustrated for them and knowing that there’s hundreds of companies, probably thousands of companies like that out there, where there’s outsourcing everything. It really doesn’t give that personal touch. And it really just makes me feel like all these small businesses are just giving away money and not getting anything in return, and then getting a sour taste in their mouth about what the web can do for them.
ANGELA: Right.
PAIGE: I’m going to pick your brain then. What’s a good thing to watch out for? If I can’t necessarily work with you, how do I know, if i own a business or something, like what’s the difference between working with someone like you and someone who is going to take advantage of me? How can I tell the difference?
BREANNE: A big thing is reading the name of their company. If they have the word marketing in their company, nine times out of ten they are a marketing company. If they can offer web services that’s great, but I would, as a small business I would talk to them about what their services provide and who is providing those services for me. Is there a point of contact I can call and talk to that person who is building my site and have them explain to me why it looks this way or talk to them about how I want it to look differently. If they’re impersonal with you and, oh I have to get back with you, and 13 emails later they’re still not answering your questions, if they’re dodging questions, dodging answers, things like that, those are big signs really, for me at least. And knowing that they’re just solely in for marketing and that hundred to $400,000.00 whatever it is montly fee that they’re getting. And honestly, it’s a gut thing too. You know, if you’re not getting the right service from somebody and you’re not feeling like they’re really being helpful, that’s another big key point that they’re probably — they probably don’t know what they’re talking about.
PAIGE: So you started out hoping to do music journalism.
BREANNE: Uh-huh.
PAIGE: And you ended up in web design and development, essentially, right?
BREANNE: Uh-huh.
PAIGE: What does that transition look like? Why? have you always been nerdy? Were you the kid with the Commodore 64 hacking away at the keyboard? What does that look like for you?
BREANNE: Well, for me I wasn’t — you know, I was always int, you know, we always had, my dad actually has always been very much so up on the technical side of things. Like, we always had the latest, greatest TVs and radios and as soon as the computer came out we had the computer, desktop in our house at the time. So, which was huge, mind you. So, you know, I always have been interested in it, but I don’t think I really grasped the understanding and really the power of technology until I was working for that management company, the property management company. And we had such a cool system we used on the back end and I saw just really how it helped their business. That kind of pushed me forward and shifted my gears. Like I said, I’m in my 30s, so I’m, you know, it really shifted my mind into thinking, okay how can this benefit every company out there. And so, I really, you know, I’ve always dabbled. I love video games. I always played video games as a kid, but I really don’t think it was until I got older and understood how it could compute to business that made me really want to start doing this as a career.
PAIGE: All right. So, I”ve got to ask. What was your favorite video game as a kid?
BREANNE: I mean, I’m old school though. I didn’t do, like I got a little bit-
PAIGE: We’re equally old school in this room.
ANGELA: Yeah. We’re your age too.
BREANNE: Okay, cool. So I was more in, I mean I loved Mario and Duck Hunt and, you know, all of that stuff too, but I love-
ANGELA: Donkey Kong. Say Donkey Kong.
BREANNE: Yes. Yes. I was going to say Donkey Kong, but I just am aging myself here, but yeah Donkey Kong. All those little games I loved to play. Mario Bros of course was my — I mean, that’s true to my heart. I always played it.
PAIGE: You know, I still know how to get all the warp zones, right?
BREANNE: Me too.
PAIGE: Yeah. Totally. Yeah, Mario, Legend of Zelda and original Tetris on the Gameboy for me. Those were the big ones. Especially in competitive mode, because I still have yet to meet anyone who can beat me on Tetris in competitive mode. Which is not normal mode people, it’s different.
BREANNE: What about Punch Out? Did anybody play Punch Out all the time?
ANGELA: Nope.
BREANNE: No?
PAIGE: I like the, we had the Olympics. We had the power mat and so you do the olympics thing. That was definitely better than (unintelligible).
ANGELA: Yeah, i remember that now.
BREANNE: That’s way cooler.
PAIGE: I learned very quickly, as did my little sister, that running on the powermat was not nearly as fast as sitting next to the powermat and hitting it with your hands like bongos.
BREANNE: Oh my gosh. Yeah.
PAIGE: Much, much faster. You can get way farther, and then you can jump infinitely because you just lift your hands and on the long jump you just win.
ANGELA: Oh my gosh.
BREANNE: Oh my gosh, that’s amazing.
PAIGE: Right. Yeah, it’s cheating.
BREANNE: Where were you growing up?
PAIGE: Massachusetts.
ANGELA: VIdeo game hacks.
PAIGE: Yeah. Well, you know, when you can’t go outside in the sun because you’re a ginger you have to do something in the summer. So, do you still pay video games?
BREANNE: Yeah, I do. I mean, and of course I’ve stayed true to Nintendo, so I just have a Wii, because I literally, like that’s how much I love Mario Bros. Like, I will play every single one that comes out.
PAIGE: Have you played the new Mario titles where you can play like four players simultaneously?
ANGELA: What?
BREANNE: I don’t have a Wii U, so I’m not sure if that’s new with the Wii u?
PAIGE: No. No. It’s a Wii title.
BREANNE: It is? Okay.
PAIGE: Yeah. You’ve got to check it out.
BREANNE: I haven’t played it.
PAIGE: Yeah. You can play four players simultaneously, and when you have a Yoshi you can eat the other players and then spit them.
BREANNE: Oh my gosh.
PAIGE: It’s amazing.
BREANNE: I”m typing this right now so I don’t forget.
PAIGE: So if you folks at home haven’t tried it out, it’s old now, but, and i think they just put out another new one, but I don’t have a Wii U either. So what do you use as tools to get your job done? Like, you — I know, because we’ve talked before, that you use WordPress, but either what do you use in WordPress, what sort of text editor do you use? What helps you get your job done?
BREANNE: So, text editor wise, I mean I love Sublime Text and Notepad ++. Those are both my go to text editors and things like that. But I do love WordPress and I love to work on content management systems, especially for my clients, because it really helps them be able to feel like they have a grasp on their website. And even go in, if I teach — I can teach them how to go in and make their own blog posts, their own changes. And then they don’t have to utilize me or pay me money. Especially if they’re a little bit on the tech savvy side, so thats’ why i use WordPress and why I love WordPress.
PAIGE: Yeah. I totally agree. I like to tell people, I’m like, if you can post on Facebook, you can learn enough WordPress to help yourself out.
BREANNE: Exactly. That’s exactly right. And I’m actually just — I just got done before this walking through my last client with his blog and getting him up to speed with everything. And he made his first blog post and uploaded the images and everything himself. So, and knows how to change the sidebars to what it needs to be. So it’s really empowering for me to see them get it and smile and understand they’re in charge. It’s not just me, it’s them. So, that’s why I love WordPress so much. I mean, it’s got it’s faults as far as security sometimes, but other than that, I mean, as long as you have a good security plugin in place, you’re good to go. But then I love Illustrator and PhotoShop and stuff. I do all — I love those for design and doing mock ups and things like that. That’s about all I use.
PAIGE: Did you learn most of that in your school program, self-taught? Did you have online resources?
BREANNE: I’m mostly self-taught. I loved school. I am — I think that’s where my nerdiness comes from is because I always loved school as a kid. I never missed a day of school from kindergarten to my senior year. Got a special nerd award for that at the end of my senior year.
PAIGE: That is a very special nerd award.
ANGELA: Yep.
BREANNE: I still have it. But, yeah, so I think my love of school really carried me through, you know, getting through college this time and helped me be more successful. I don’t want to tell someone who is in school that they shouldn’t be in school, but honestly, the type of work that we do, a lot of it is self-taught. ANd you have to continually educate yourself aster school even, you know, to keep up with the latest trends and keep your ear to the ground with technology. So, it’s not say that I didn’t — that I’m not glad I didn’t — went to school and got my degree, but, you know, to be honest with you, most of the stuff I’ve learned as been self-taught. I used Lynda.com a lot for things that — I don’t like to tell my clents no, ever. So if i don’t know it, I don’t tell them I don’t know it, I just research and learn and try, you know, and charge them less for that since I have to do more education time on my end. So that’s kind of how I feel. I’m more successful in this industry, because I am so willing to learn — so much more willing to learn all of the new technology that’s out there.
ANGELA: So, do your clients basically use you to get up and running or — do they do that and then they’re on their own and you also have continuing customers where you actually do the stuff for the?
BREANNE: Yes. I kind of am a one stop shop. I think Paige said, you know, I’m a woman of many hats. I can do a full service as far as if someone just comes to me and they’re like , I don’t want to understand this. I don’t care to understand this. I need a new website. I can do their hosting for them. I do hosting reselling. And also set up their domain, buy their domain, set up everthing from scratch. And then I can either help them maintain that every month if they want me to, or like I said teach them how and they can do that, and I take a back seat unless there’s an emergency I”ll come back in. But then, there’s that flip side of things where someone is already up and running. My main client that I have, I’ve had her for two years and when she came to me two years ago she had had a web designer who was getting frustrated with her. I love her with all of my heart, but she’s more into the pretty side of things and not the technical side of things, which is fine, but I don’t think it translate well if a web person isn’t able to kind of speak to her in those layman’s terms and get her to understand it and why she has to pay this money.
ANGELA: RIght.
BREANNE: So that web person left her and took her entire website down. So she was stranded with no website and she runs a very high end salon and so she was completely stranded with no website. So, I came in, got it back up, because it was a WordPress site. I was able to recover it and since then has helped maintain her site and am rebuilding that one plus a new one for her for a separate salon she’s doing currently. So, I’ve been working with her for two years and it’s been great. So, I love the ongoing stuff, but am able to just do one quick fix for clients and then they can about their business if they don’t need me anymore.
ANGELA: Sure.
PAIGE: Yeah. It think it sounds, I don’t know what (unintelligible) this is, but I think that if you have a small business working with other small businesses for your other services is really beneficial for both parties usually. As a small business, you can do things that as a giant business someone might not be able to, because they’re tied up in red tape or corporate policy or whatever . Like some marketing company that has all these standards and SOP and jazz.
BREANNE: Exactly. I really like it, because you can really, you know, dive into their culture and kind of really get to understand their company. And so, I think I do better work when I understand the business, obviously, and understand what they’re mission is and what they’re goals are. It helps me to really format the site to help their end user a lot better.
PAIGE: Yeah. I agree with that. Even as a developer, people think you’re just making computer stuff work, because I don’t really do design or when I do it’s terrible, but even understanding what the user experience is supposed to be or –and necessarily, the client doesn’t always know what they want in the experience. They’re just like, this is what we do and these are the customers i have, and being able to kind of craft that. I can do so much better when I can sit down and have talk time with them and get to know their business, or stop by their business, or whatever.
BREANNE: Exactly. I really love that so much more than — because I do — I have lived in many states so a lot of my clients are out of state. And so it’s — there’s something to be said about sitting down and having a cup of coffee or tea with somebody and explaining their business, versus being on Skype or something like that. Because there can be distractions and they’re not really into it. So if I can get somebody to focus with me it goes a lot easier.
ANGELA: Have you ever been to a sewing retreat?
BREANNE: I have not, but I do love sewing.
ANGELA: I recently went to a sewing retreat and it was so much fun. It was just two full — well two and a half days of sewing and it was just amazing. But what do you like to sew?
BREANNE: I like to sew anything. I love to make clothes. That’s what i started doing as a young girl. My mom made all my baby clothes when I was kid and so — and then she made these awesome dolls that she would sell to get more fabric to make my clothes.
ANGELA: Wow.
BREANNE: So, I learned from a very young age. Yeah, she’s really awesome. But I learned from a young age how to sew and to work around a sewing machine. But in more recent years I’ve been teaching myself to knit and crochet a little bit. It’s not my strong points but the sewing machine is my strongest point. And I love to sew anything. From pillows to clothes to anything.
ANGELA: Cool.
PAIGE: I have a love/hate relationship with sewing and crocheting. I’m amazing at sewing and crocheting in straight lines.
BREANNE: Yeah.
PAIGE: But not turning. So, if you have a pattern that is straight lines, I actually sew very well. It was — part of theatre degree is that you have to do costuming. I know how to do all the seeming and all the edging, but if i have to turn, not as good. Pillowcases, awesome.
BREANNE: Yep, just a square.
PAIGE: Oh yeah. Yep. No problem there.
BREANNE: Well you’ll have to tell me more about the sewing retreat. That sounds really cool. Can you bring whatever type of sewing stuff or is it-
ANGELA: Yeah. You just — in this case you — it was about 25 women and we went to Warm Beach, which is here in Washington, and we rented out a bunch of rooms and we just set up and we were able to keep out setup in this banquet room all weekend, and the beachfront was right there. It was amazing.
BREANNE: Sounds awesome.
ANGELA: And all the meals were catered. Yeah. I ate so much, I thought that I would literally weigh five to 10 pounds more when I was done, but I actually lost a couple pounds because I would walk. I would go for a walk on the beach after eating, which speeds up your metabolism. It was awesome.
PAIGE: I just wanted to ask one more thing.
BREANNE: Yeah.
PAIGE: If there is one thing in technology that kind of is either coming down the pipe or gets your really jazzed now what is it?
BREANNE: Wearables. I’m all about wearables right now and the power that they have.
ANGELA: So how is your Apple Watch?
BREANNE: I don’t have an Apple Watch.
ANGELA: I’m just kidding.
BREANNE: I’m an Android fangirl.
ANGELA: Ah, okay.
BREANNE: I have been Android from the start. We do not even have any Apple products in our house until my husband had to get a work phone and I said, well get an iPhone so I can test my websites on it and stop using emulators.
ANGELA: Perfect. Perfect, right? That works.
PAIGE: So, do you have an Android watch?
BREANNE: I do. But I started out with like Fitbit then other things like that, but I really love the blending of the fitness side of things with the nerdy tech smartwatch side of things.
ANGELA: With the practicality. Yeah. So, do you have the Pebble? Is that Android? I don’t even –
BREANNE: Uh, yes. Yes. It’s actually what I have. Yeah, I’m waiting for the two to come out though.
PAIGE: The Pebble is (unintelligible). That’s very cool.
BREANNE: I’m waiting for the Pebble 2.
ANGELA: Uh-huh.
PAIGE: Nice. I am a little intimidated. So, Angela, in studio, has the Apple Watch and I keep watching her flip it and it looks really shiny and stuff, but I’m a little intimidated because I have found in my life right now, where I’m trying to get a lot of high volume work, high quality work done, like the less notifications I can have in my life the better off I am. Like, how do you balance that, the two of you?
ANGELA: I have certain people disabled for notifications and Telegram, it can only tell me so much on my watch and i can’t respond to it, so mainly it’s come in handy like if I”m at the bus stop and trying to get Dylan off the bus and put a stroller, I can just look at my watch real quick and see a notification or know that somebody is available.
BREANNE: Yeah, I agree with you on the integration of the watch with my phone. I think, you know, especially for me the working out more and stuff, I just my phone , or excuse me, my watch a lot more for that than i do my phone. I can keep it nearby but not have to carry my bulky phone around.
ANGELA: Uh-huh.
BREANNE: And then as far as, I use my phone more for like long winded emails. But if I just need to send something really fast I can use my watch. Or just notify my husband really quick, I”m on my way. Anything like that. It’s a lot easier on my phone to just reply with a little emoji or something than it is to pull out my phone, like you were saying, and mess with that. It’s just an (unintelligible) of use type of things for me. Anything to make my life easier I’m all for it.
ANGELA: And I was wearing a Fitbit as well up until I got the Apple Watch. And in fact, I wore both of them for two weeks on the same wrist, because I just didn’t want to let go of the social aspect of Fitbit.
PAIGE: Well, you can still use the phone for Fitbit.
ANGELA: Yeah. Oh, I don’t know, yeah, okay. Well it still had — so I still use my Fitbit at night for sleep though.
PAIGE: You can use both.
ANGELA: Really?
PAIGE: Uh-huh.
ANGELA: Okay. You’ll have to show me how to set that up.
PAIGE: I will show you that.
ANGELA: Because I have no idea.
PAIGE: Yeah. I like FItBit, but I don’t own a Fitbit device anymore, because I never got the wrist one and they’re small and I lose everything.
ANGELA: Yeah.
PAIGE: Well, so you guys have me interested. I have one other question. Were either of you watch wearers before you got your smart watches?
BREANNE: I was not at all. I literally only, I don’t even wear earrings anymore. I just wear my wedding ring. So it is like the only other thing besides my wedding ring I wear.
ANGELA: I wanted to be, but I am one allergic to nickel, I believe, and two I have very acidic skin. So any watch I’d wear it would literally corrode the metal. It’s weird. It’s not like the metal would wear away. The metal would explode from inside. It would, like a barnacle. You know, it was so weird. And it would cause rashes and stuff so I stopped wearing. but I have the sports band Apple Watch, which isn’t metal at all. And so far I”ve had no irritation from the back of the watch where it’s metal.
PAIGE: Yeah, I’ll be interested to see if your Apple Watch explodes.
ANGELA: I know, right?
PAIGE: If it does, we need pictures.
ANGELA: Well, it doesn’t literally explode. You know what I mean? So I would, I love having a watch.
PAIGE: Interesting.
BREANNE: A friend of mine has the Apple Watch and he has tattoos on his wrist, and they’re very dark as it gets down to his wrist, so he actually has to wear it on his other wrist, because it won’t read his wrist.
PAIGE: Yeah. It can’t read through the-
BREANNE: Because there’s dark. Yeah.
PAIGE: Because it’s an optical heart rate monitor, so it literally can’t read through your skin.
BREANNE: Yeah.
PAIGE: I think that they’ve adjusted so that people of darker color are okay, but tattoos are too much.
ANGELA: Wow. Yeah, I didn’t even think about that.
PAIGE: The ink is still too much in the way.
ANGELA: Huh.
PAIGE: Yeah, because it’s based on the same technology that the use in hospitals where they clip the little pulse monitor to your finger.
ANGELA: Right. Right. But I didn’t think about people of people of darker color. It’s kind of like Band-Aid coming out with skin tone, but only for Caucasian.
PAIGE: And correct me, audience, if I’m wrong, but as far as I know it works for skin but tattoo ink, especially in the very dark colors is too much, because it’s several layers of problems.
ANGELA: Oh.
BREANNE: And I’m pretty sure you’re right. That they’ve fixed the darker skin, but just not the tattoos. And his are like two big, huge black lines that come down towards his wrist. Not good. But I just — I actually read this morning that Google is actually trying to get this tiny, tiny little radar system that actually and sense your hand gestures and stuff, because I guess in their mind smartwatches and stuff aren’t taking off as well as they should be. And so, you know, it’s more like early adopters and stuff like that. Like us, that really, really want new technology and stuff that are getting it, not so much the general population. And so they’re trying to — and I guess Google’s thinking behind it is that they’re such tiny little touch screens that it makes the device difficult to control it, I guess. And so they’re developing this radar system that can sense hand gestures instead of having to just put your finger on the screen.
ANGELA: Thank you for listening to this episode of Women’s Tech Radio. Remember that you can find the show notes with full transcription over at jupiterbroadcasting.com. Just go to the shows dropdown and select Women’s Tech Radio.
PAIGE: You can also use the contact form on the web page to select Women’s Tech Radio to get in touch with us, or shoot us an email at wtr@jupiterbroadcasting.com . You can also find out show on iTunes and you can follow us on Twitter @heywtr. Thanks for listening.

Transcribed by Carrie Cotter | Transcription@cotterville.net

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Large Hadron Collider | SciByte 8 https://original.jupiterbroadcasting.net/10433/large-hadron-collider-scibyte-8/ Wed, 20 Jul 2011 12:26:01 +0000 https://original.jupiterbroadcasting.net/?p=10433 We take a look at Large Hadron Collider, what it is, what it’s doing and how it’s doing it.

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This week on SciByte …
We take a look at Large Hadron Collider, what it is, what it’s doing and how it’s doing it. Plus we take a peek at science behind the curtain of the Universe at some the smallest elements and more basic interactions that makes everything we know and see tick.

All that and more, on SciByte!

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Show Notes:

Disclaimer!

Some of today’s episode will talk a little about particle physics, what we will cover is going to be a more broad spectrum quick look. Just giving enough of a glance at it so that looking at the research going on at the LHC will mean a little bit more. Feel free to research these topics more on your own or request that we go into it a bit more on a future SciByte and as always we’ll tell you more about how to do that at the end of the episode.

What IS The Large Hadron Collider (LHC) in a nutshell?
  • It is the world’s largest and highest-energy particle accelerator.
  • It is expected to address some of the most fundamental questions of physics, advancing the understanding of the deepest laws of nature.
What does that mean and how does it do it?
  • What kind of particles are the experiments at the LHC looking at?
  • How does the LHC accelerate particles to produce the collisions that the experiments look at?
  • What are the components, dangers and basics of the LHC?
  • To get a better idea of what all of this actually means we’ll start by taking a quick look at the basic elements of the universe and what forces cause them and everything in the universe to interact.
We’ll start with The Standard Model Theory

Everything in the Universe is found to be made from basic building blocks called fundamental particles, governed by four fundamental forces.

What are those Four Fundamental Interactions of Nature ?
  • From the strongest to the weakest … Strong, Electromagnetic, Weak, Gravity
  • Strong Nuclear Force – Strong force carrier are gluons, they acts on quarks and act as the glue to hold them together to create neutrons and protons and the residual force holds nucleus together. About 100x stronger than the electromagnetic force, but the range is limited to about the size of a proton.
  • Electromagnetism – Electromagnetic force carrier is a photon and acts on charged particles and is responsible for propagation of light, and gives a magnet the ability to pick up a paperclip
  • Weak – Exchange particles of weak are the ‘w’ ‘z’ bozon and and explains the energy production of the sun and radioactive beta decay
  • Gravity – Assumed that since the other three forces have force carriers gravity does to, called the graviton. Gravitational force is a natural phenomenon by which physical bodies attract with a force proportional to their mass. [ If the graviton does exists, it must be massless (because the gravitational force has unlimited range) ]
That poses an interesting thought …
  • If electrons had a different mass, then electromagnetic field would be a different size, and therefore all matter would be a different size.
What are those ‘basic components’ of the Universe?
  • Some of these were mentioned talking about the fundamental interactions
  • Start off looking at the elements VIDEO
  • All ~118 elements were made of Electrons, Protons and Neutrons VIDEO
  • Beginning of the 20th century we found many other particles from cosmic rays, energetic charged subatomic particles, originating from outer space VIDEO
  • They started to organize these particles by : spin, charge, mass, and lifetime (how long till they decay into simpler particles) VIDEO
  • To simplify this picture, quarks were predicted VIDEO
  • Six quarks were predicted, then discovered; bringing confidence to the model
  • Boils down to basically Quarks, Bosons and Leptons [Electrons, Muons, Tau]
So what ARE Quarks ?
  • They are elementary particle and a fundamental constituent of matter that you can’t see directly, they and they have some unusual properties,
  • They make up and are permanently trapped inside other particles like neutrons and protons.
  • Six types / flavors that come in pairs [Up/Down ; Charm/Strange ; Top/Bottom] : only UP/DOWN are stable and make up all ‘normal’ matter
  • You can’t bring them out individually to study them, only be found within hadrons
Hadron … like in Large Hadron Collider? … what are they?
  • Things made up of Quarks (including protons, neutrons) and are composite particle that scientist call Hadrons. There are many theorized types of Hadrons but most exist only very briefly.
  • The best known Hadrons are protons and neutrons and excludes leptons and photons
  • Made of Quarks and held together by the strong nuclear force (while atoms and molecules are held together by the electromagnetic force) and categorized into two families
    • Baryon [ made of 3 quarks ]
    • Mesons [ one quark and anti-quark ]
Do these exotic particles exist anywhere outside of physics experiments?
  • They existed right after the Big Bang, and occur in cosmic-ray events when they strike atomic nuclei in the earth’s atmosphere, these rare particles can be produced.
The problem with the Standard model …
  • It does not explain everything.
  • Gravity is not fully explained in the Standard Model, instead it predicts (but we have not observed) the Higgs-Boson
So what is the Higgs-Boson Theory ?
  • Predicted for ~40 years
  • Permeates all of space acting like sticky bits that put a drag on other particles
  • Interact with all particle except for photon, graviton, and gluons
    • gravitons – undiscovered/theoretical force carriers for gravity
  • To detect a Higgs Boson in a lab; we must create a real one. We do this firing particles and anti-particle together, out of the collision can look for decay products that would indicate Higgs-Boson
Collisions? … that brings us to the Large Hadron Collider
Large Hadron Collider
  • Looking beyond the Standard Model (dark matter, extra dimensions, … ) VIDEO
  • What Hadron’s are used? : mostly lead ions (lead atoms stripped of electrons)
  • Underground, below the border of Switzerland and France
The Large Hadron Collider – Basic Stats
  • Circumference : ~ 17mi / 27 km
  • Diameter : ~ 5mi / 8km
  • Depth : roughly the height of a 42 story office building [ 175 m / 574 feet ]
  • Magnets : 9300 throughout the facility
  • Power : 120 MW [~roughly 5000 avg American homes] [ ~all the homes in Canton, Geneva]
  • Cryogenics : ⅛ of the total system would qualify as the worlds largest refrigerator
  • Operates at temperatures [1.9 K] even lower than outer space! [2.7 K]
  • Temperatures Generated : more than 100,000 times hotter than the heart of the Sun [when two beams of protons collide, concentrated within a minuscule space]
  • Pressure : 10 times less than the pressure on the surface of the Moon [internal pressure of the LHC is 10-13 atm]
Why Underground?
  • Cheaper to excavate a tunnel than to acquire the land to build on the surface, impact on landscape is reduced to a minimum. It also had to be at least 5m below the top ‘molasse’ green sandstone stratum
  • The moons tidal variations have to be taken into account then beams are injected into the collider
  • Between new Moon and full Moon the Earths crust rises by slightly more than the width of notebook paper [9.8in/25cm] in Geneva, causes a variation of diameter of a pinhead [1mm] in the circumference of the LHC
  • The Earth’s crust also provides good shielding for radiation.
LHC is not a perfect circle
  • made of 8 arcs and 8 straight intersections
  • Each arc contain 154 dipole ‘bending’ magnets
  • Each Intersection consists of a long straight section
LHC Vacuum
  • Insulation vacuum for the Cryomagnets
  • Insulation vacuum for the Helium distribution line
  • Beam Vacuum is kept at about 10x lower than on the Moon to avoid collisions with gas molecules
LHC Magnets
  • Total of about 9600 magnets
  • Contains about 10000 t of iron, that’s more iron than in the Eiffel Tower
  • LHC Dipole magnets are superconducting electromagnets, use niobium-titanium cables
  • dipole VIDEO : 1232; quadrupole VIDEO : 392; sextupole; octupoles; decapoles
  • Magnet Coils are wound from cable made up of 36 twisted 0.6in/15mm strands, each strand is made up of 6000-9000 filaments. These filaments can have diameters 10 x thinner than a normal human hair [as small as 7 micrometers]
  • Total strands for the LHC would circle the Earth 6x at the equator [270,000km]
  • Total Filaments, if unravelled, would stretch to the Sun and back 6x, with leftover for about 150 trips to the moon
The Large Hadron Collider() ( L.H.C ) Acceleration Video
  • Hydrogen atoms are fed into a linear accelerator at a precise rate.
  • The Hydrogen electrons are stripped off leaving hydrogen nuclei, protons in a strong magnetic field which accelerates the protons to 1/3 the speed of light
    • low pressure hydrogen in a sealed container with a couple of electrodes in it, then apply a high enough voltage difference betweeen the electrodes the hydrogen becomes ionised. This means the electrons are stripped away from the hydrogen atoms leaving bare protons. This is what happens in fluorescent lights.
  • Protons now enter a booster section, where it’s divided into 4 rings 0.6% of the LHC [515feet/157m] in circumference and accelerated with a pulsating electric field and kept bent with a magnetic field. The booster accelerates the protons to 91.6% the speed of light and squeezes them together
  • The 4 packets are re-combined and passed into the Proton Synchrotron, which is [4x larger than the booster/2% of the LHC] in circumference [2060feet/628m] which they travel in 1.2 seconds [99.9% speed of light] Now additional energy can’t add velocity, it instead manifests as increased mass, which translates to 25 times the resting mass of the protons
  • Now channeled into the Super Proton Synchrotron which is about [11x larger than the Proton Synchrotron/25% of the LHC] in circumference [7km/22965ft] and adds additional energy to the protons. Readying them to enter the Large Hadron Collider
  • LHC ( 27km / 88582 feet in circumference). It houses two vacuum pipes for protons traveling in opposite directions The opposing beans cross in four detector caverns where they can collide
  • The LHC adds extra energy from pulsed electric fields to the protons which now travel around the 27km/88582feet 11,000 times per second. The protons are now 7000 times heavier than they were at rest. Steering magnets bring them to collide
LHC Data
  • 150 million sensors deliver data 40 mill times per second, filtered to about 100 collisions of interest per second
  • Sampling Rate Capacity: sample / record the results of up to 600 million proton collisions per second
  • Data from all four experiments : 700 MB/s, ~= 15,000,000 GB / year (15 PB)
  • Data Recorded by each of the big experiments at the LHC will fill around 100 000 dual layer DVDs every year
  • Data from all 4 experiments would will a stack of CD’s 12.4mi/20km tall
Before we get to the LHC Energies involved, what units are involved and what to they mean?
  • TeV – teraelectronvolt : The amount of kinetic energy gained by a single unbound electron when it accelerates through an electric potential difference of one volt
  • 1 TeV = 1.602×10^-7 J = 0.0000001602 J
  • Watt is a J/sec [W = J/s] & conversely a Joule is a Watt*sec [ J = Ws ]
A TeV EXAMPLE : How long would a TeV light a a 60Watt bulb ?
  • 1TeV = [ 1.602×10^-7 J ] = [ 60W ] * [sec]
  • [ 1.602×10^-7 J ] / [ 60W ] = [sec]
  • 2.67 nano seconds = 0.00000000268 seconds`
LHC Energies
  • Each proton flying around the LHC has 7 TeV, which has the energy to light a 60W bulb for 18.69 nano seconds [0.00000001869 seconds]
  • When you clap your hands, you probably do a ‘collision’ at an energy higher than that, but much less concentrated.
  • 1 TeV is about the energy of a flying mosquito, the LHC is extraordinary for the ability to squeeze that energy into a space a million million times smaller
  • Total energy in each beam at max speed [350 MJ] is about the same as a 400 ton train travelling at 93 mi/h [150 km/h]
Is the LHC Dangerous?
  • Has the Large Hadron Collider Destroyed the World Yet.com
  • Cosmic Rays have been bombarding the Earth, moon, Jupiter, Sun, … since our formation with no known affect, and in much larger numbers than the LHC will produce
  • Mini Big-Bangs? : at the very small scale, the energy concentration does represent the energy density just moments after the Big Bang; the TOTAL energy is produced by these collisions is still very low
  • LHC Black Hole? : Black holes are created by collapsing massive stars which contain enormous amounts of gravitational energy. Any microscopic black holes created by the LHC would be so microscopic that they could not interact with surrounding matter. In addition theories suggest that microscopic black holes would only exist for a few fleeting moments before they would evaporate and disappear.
  • Radiation : Studies have shown that radioactivity released in the air contributes to an dose to the public such that 10 years of ‘exposure’ gives about the same as 1 round trip from Europe to Los Angeles produces and is 240 times less per year than an average year in Switzerland.
It’s a particle accelerator … but what does that mean?
  • A particle accelerator is a device that uses electromagnetic fields to propel charged particles to high speeds and to contain them in well-defined beams.
LHC Beams
  • Might circulate for 10 hours, travelling the distance to get to Neptune and back again
  • Protons at full energy travel at 0.999999991 times the speed of light, and circles the 16.8mi / 27km ring 11,245 every second
  • Only 2 nanograms of Hydrogen are accelerated / day … at that rate it would take ~ 1 million years to accelerate 1 gram of Hydrogen
Is it like smashing an apple and an orange together and getting bananas?
  • Not really, it’s more like getting a whole bunch of apple and orange pieces, and also chips of banana and antibanana, grapes…
How does the LHC see particles?
  • For each collision, scientists count, track particles
  • If the detector is in magnetic field, the charge of a particle will be which way it bends, and the momentum ( mass x velocity ) can be determined based on the path of travel [high momentum particles travel in almost straight lines while low momentum particles make tight spirals]
– Main LHC Detectors –
ALICE – A Large Ion Collider Experiment
  • Produces ~100Mb/s during proton-proton run; 1/25 GM/s during heavy-ion run of data
  • Specializes in analysing lead-ion collisions
  • Studies properties of quark-gluon plasma [when quarks and gluons are no longer confined in hadrons/Lead-ions] Quark-gluon plasma probably existed just after the Big Bang
ATLAS – AToroidal LHC ApparatuS
  • Produces about 320 MB/s of data
  • General-purpose detector designed to cover the widest range of physics possible
  • The largest-volume collider-detector ever constructed
  • Searches for everything from the Higgs boson to supersymmetry and extra dimensions
    Consists of 8 25-m long superconducting magnet coils
CMS – Compact Muon Solenoid
  • Produces about 300 MB/s of data
  • General-purpose detector like ATLAS, but with different tech and design
  • Built around a huge superconducting solenoid
  • Can generate a magnetic field about 100,000 times that of the Earth
LHCb – Large Hadron Collider beauty
  • Produces about 50 MB/s of data
  • Studies asymmetry between matter and anti-matter
  • Uses a series of sub-detectors to detect mainly forward particles
– Additional LHC Detectors –
LHCf – Large Hadron Collider forward
  • Small experiment to measure particles produced close to the direction of the beams in proton-proton collisions
  • Testing models used to estimate energy of ultra high energy cosmic rays
TOTEM – TOTal Elastic and diffractive cross section Measurement
  • Measure effective size / cross section of proton
  • Detects particles produced close to the LHC beams
Additional Information
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