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Angela is the Operations Manager of “ALL THE THINGS” at Jupiter Broadcasting but also a mother of three. She discusses her journey in tech as well as her kids’.

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ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network, interviewing interesting women in technology. Exploring their roles and how they’re successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: So, today, everybody, we put Angela on the hotseat, ask her a whole bunch of questions about Jupiter Broadcasting, about being a mom, about how technology has improved her life or changed her life, and a lot about sharing and connecting with other people. It’s a really good interview.
ANGELA: Well, I have to agree, if I say so myself. But, before we get into this interview about me, I’d like to mention that you can support the network and Women’s Tech Radio by going to Patreon.com/today. That is the Jupiter Broadcasting bucket. The main bucket where you can support pretty much any show on the network. And when you go there, specifically, you are supporting Women’s Tech Radio. Patreon.com//today.
PAIGE: And we get started with today’s interview by just chitchatting with Angela.
So, Angela, thank you for joining us on Women’s Tech Radio. It’s really fun to finally put you on the mic since you put me on the mic a while ago.
ANGELA: i know, like two months ago, at least.
PAIGE: Yeah, much longer, actually.
ANGELA: Really?
PAIGE: Yeah, it’s been quite a time.
ANGELA: Wow, time flies.
PAIGE: It does.
ANGELA: Oh my gosh, is it going to be a year in November?
PAIGE: I don’t know. We need-
ANGELA: I think we started in November.
PAIGE: We need what, eight more episodes after this to do 52.
ANGELA: Well, that’s if you count by episodes. But I mean, like time.
PAIGE: Well, yeah, time. It’s about November, yeah. That’s crazy.
ANGELA: Wow. Yay.
PAIGE: I love it. So, what people want to know, what I want to know, is kind of like what this journey has been like for you. And I think that we’ve heard some about how you got started in tech. How you, through the different interviews, and I guess I would like to know some of your story of like what it’s been like to really be immersed in tech, especially in this broadcasting end of things. Where we’re in this age of no gatekeepers, you know, you can just put things out on the interwebs, like we do with this show. What has that done to your life? How has it been interesting? How has it be, like kind of coming from a semi-technical background into this media that’s so richly technical on both sides; where the topics of Jupiter Broadcasting are technical and the work itself is technical. Talk to me about that.
ANGELA: Okay. So I think from that, I would like to talk about I have always been one that has wanted to help others and educate others, and that is kind of the foundation of anything I do. And the technology that has developed over the last 10 years just magnificently supports it. It just is. It’s completely natural and even in middle school when we first started using technology, you know, I have the LiveJournal account. You know, I was dabbling in the small parts of the internet, but then, well being with somebody that always wanted the latest technology really helped, you know. I started on a Mac and I really, for some reason, I guess it could have been anything. Actually, you know what, i didn’t start on a Mac, but once I started on a Mac, I guess is what I mean. I feel like it really opened up my opportunities. I started using Soundtrack. That was specifically the thing that I moved to Mac for.
PAIGE: So, for people who don’t know, what’s Soundtrack?
ANGELA: Soundtrack is recording and music compilation software and it, it was like some crazy amount of money, like $300 or $400 at the time. This would have been like 2002. I was writing songs and I was using software that ran on Linux before switching to Soundtrack. But when I went into that Apple store and they had Soundtrack on demo, I grabbed a couple tracks and I put something together and it was amazing. And then a couple weeks later I bought it and I tried it. And I assembled those same tracks and now I have a song that I made. It was really cool. So I am a very creative person and that is another way that the creativity and the educational or desire to educate aspect really do goh hand in hand. I was a mommy blogger. That’s kind of been on hiatus for a little while. I do the Fauxshow, which is really a show that is whatever I want to talk about, but I always to grab things that–like if I told you that I was going to do a show on a certain topic, you might be like eh, yeah. But once you were there, you would be interested in it, because it would be a lot of different sources. And whether they be right or not, that’s debatable, but it’s not a real show, you know.
PAIGE: Yeah, right. It’s a fake show, a faux show.
ANGELA: Yeah, so in terms of Jupiter Broadcasting, I was a lot of the backend behind the scene operational side. You know, the accounting, the, you know, all that behind the scenes stuff. But once we put up the green screen in our third bay garage and started doing show there, I started getting more interested in the chat room and would hang out after Jupiter At Night. And that’s kind of where the Fauxshow started. I started just talking to the audience and the audience talked back and it gave them a personal touch and also involvement. And I really think that it solidified a whole new community aspect of Jupiter Broadcasting. And just from there, I just started getting to know the community and being more active in the IRC, which automatically got me more involved with the technology stuff and then now here I am doing Women’s Tech Radio.
PAIGE: Right. Awesome. Yeah, I mean, I”ve always been really impressed by your ability to share across a lot of different platforms.
ANGELA: I think people would call me an oversharer.
PAIGE: Yeah. Well, I don’t know. I think that you have a great way, like in person you connect with people really well, and I get to witness that. But I think that you, and I feel like that’s kind of a feature for me as well. But you also have this awesome way of bridging that to a digital audience. Like to people, like, even before I met you, I kind of felt like I knew you, because I had seen the Fauxshow and I had seen your Twitter. I had been following you on Google+ for a couple years. And then I showed up and I met you and I’m like, this is totally the Angela that I expect. You have a great ability to bring yourself across. How do you do that? Is that natural?
ANGELA: I guess it must be.
PAIGE: Yeah.
ANGELA: Yeah.
PAIGE: Does it just like occur to you, hey this is a moment that I should share or do you have to actively think about it?
ANGELA: Well, a lot of things, when I, when I make the decision to share something, it’s because I think that it will, likely it will help somebody else. That’s why I started MomVault, my mommy blog. Because there are things–it’s kind of like, it’s not that I want to share the hard sides of parenting or anything, because there’s a lot of harder articles in there, like getting allergy testing and cosmetic surgery for Dylan and things that people don’t want to relive or share or whatever, but there are so many moms and dads out there that kind of rely on knowing that they aren’t the only person that has to hold down their son while their ear is sewn back on.
PAIGE: I mean, it’s it’s the reason we do this show.
ANGELA: Yeah.
PAIGE: It’s just to know that you’re not alone.
ANGELA: Yeah.
PAIGE: That this is possible. You can get through it. You’re not alone.
ANGELA: Yeah.
PAIGE: I think that’s a really important, that’s a really fascinating way. I’ve always struggled with sharing. Some of my friends have been like, you really shout tweet, and I’m like, I don’t know how to tweet. Well, I know physically how to tweet.
ANGELA: No, she doesn’t. I know her in person, she doesn’t.
PAIGE: It’s so true. I’ve had people, I’m as bad with Facebook too. Somebody was like, you need to change your profile picture on Facebook. It’s been there for a long time.
ANGELA: I was going to tell you that earlier.
PAIGE: Oh man, okay.
ANGELA: Oh my gosh.
PAIGE: I have to sit down and really, really dig around every time, because I just don’t do it. I’m just not a natural sharer. But I think, thinking about it as helping people, I like that.
ANGELA: Yeah, and I feel that due to my creativity and my directness, bluntness-
PAIGE: I like directness, that works.
ANGELA: And conciseness, or being concise, my articles aren’t, there’s not a lot of fluff and I’m not trying to make money. You know, like on MomVault, but it just, I just can, I don’t know. I do like helping people and I know that MomVault has helped a lot of people. I think Fauxshow has helped a lot of people.
PAIGE: Yeah. I think even your Instagram is helpful. I love seeing your Instagram stuff. It kind of, I’ll be like rolling along and then I’ll see this, you’re, they’re always so positive. You just have so much positivity in your photography.
ANGELA: Well, I try. There’s some negatives, but yeah.
PAIGE: Okay. Well they are by in large.
ANGELA: Yeah. The thing is, this is weird to say, but in the past somebody has asked me, oh my gosh, that’s a great picture, what camera did you use? And I kind of laugh. It’s not the camera, it’s the person.
PAIGE: Yeah.
ANGELA: It’s me. Like, yes, it took a good picture, but I framed it. I worked with the depth. I worked with the colors and the lighting and figured out how to capture the moment. And I choose only to share those pictures, because I do take a lot more pictures than I share.
PAIGE: Yeah, well.
ANGELA: As would anybody. I don’t keep all those pictures. You know, there’s a lot of photo 101 things that I think I could probably do a whole show about.
PAIGE: Could you do a Fauxshow about it?
ANGELA: Probably. I have done quite a few Fauxshows about the photos, but anybody can take pictures of their kids. But what really–who cares about my kids? You know? Like who cares. There are people that care and they care because of the thought and the time and effort behind the picture.
PAIGE: Yeah, you put intention into it.
ANGELA: Yeah.
PAIGE: Yeah.
ANGELA: And it’s not just, oh here they’re smiling again.
PAIGE: You made me care about a snail the other day. You had this picture of a snail and I was like, that is totally true.
ANGELA: Right. It was about the little things in life.
PAIGE: Yeah.
ANGELA: Yeah. And I just– I didn’t step on him on the way to or from the bus stop. On the way to the bus stop I thought, I’m going to take a picture of that snail on the way back. And I did. I got down on the sidewalk and I took a picture of the snail. I took one where it had just the pavement as the background, and then I took another one, because I was like, oh the sun is shining over there. Maybe I can get a glow on the snail. So I took two pictures and I chose that second one that you ended up seeing on Instagram.com/MomVault.
PAIGE: Nice plug.
ANGELA: I know, right? So, I think everything I do has meaning and I hope that it would help other people in any way. I know that there are a lot of viewers, listeners of Jupiter Broadcasting that see my pictures on G+, Twitter, Instagram, or Facebook that, not rely on it, but it’s very, very welcome.
PAIGE: It’s a value add to my day.
ANGELA: Yeah. Unlike maybe other people in their life that add pictures that don’t necessarily have the charm, the quality, or the focus. Which, I’m not trying to put people down, at all. I”m just-
PAIGE: No, you have a skill for that. It’s definitely there. And the intention, it means a lot. Like art without intention is just craft.
ANGELA: Yes. Yes.
PAIGE: I think.
ANGELA: Yes.
PAIGE: I think that’s the big differentiator between craft and art. Craft is something you can do; art is something with intention.
ANGELA: Yes.
PAIGE: And I realize that may be a really over simplification and some of my art major friends are going to be upset with me for saying that.
ANGELA: Right.
PAIGE: But that’s my take. And I love that about your work. It’s part of working with you. You always intention, which is great.
ANGELA: And attention to detail. That’s for sure.
PAIGE: Yeah. Yeah. Which is a nice add to me.
ANGELA: But I really like the social networking. I love the fact that people from around the world watch my show or listen or see my pictures and comment on it.
PAIGE: Yeah. The way technology has changed that is mind blowing.
ANGELA: Uh-huh.
PAIGE: I just can’t even really actually wrap my head around that.
ANGELA: Yeah. And honestly, it took me so long to get on instagram, and I was such a snob about it. I’m like, man, who wants all their pictures to be square. And now, like even though my phone has the square option, I still them full, but I, I’m like, okay, will that fit in a square.
PAIGE: You eye is automatically looking for a square.
ANGELA: Yeah, it kind of changes, it kind of changes how I take pictures.
PAIGE: I am going to call you out on something thought.
ANGELA: Okay.
PAIGE: You’ve got to fix the video thing. The portrait video has got to go, man.
ANGELA: Oh, that wasn’t me.
PAIGE: That wasn’t you? Okay. Good.
ANGELA: Yeah, that was, that was Jenny, yeah.
PAIGE: Okay. Good.
ANGELA: But yes, I am guilty of that though. And I am guilty of taking more portraits than landscape. I need to do more landscape.
PAIGE: Yeah. I’m a landscape junky, but that’s because I grew up–when I worked as a photographer for a while I was doing landscape photography and architecture photography, so it’s always landscape, especially for architecture.
ANGELA: Is landscape for landscape?
PAIGE: I know, shocking. Shocking.
ANGELA: It’s a lot easier to frame something square using portrait, to me. Even though, regardless, either way you know that-
PAIGE: How do you–so do you like still apply photography basics, like two thirds to square? Does that work?
ANGELA: I don’t know.
PAIGE: Do you know the two-thirds rule?
ANGELA: I don’t think so.
PAIGE: Oh, awesome.
ANGELA: I know, right?
PAIGE: The rule of thirds. So the idea is that if you break things up into three sections; one section, two sections, three sections. I’m using hand gestures which is super helpful for the radio. But that the, if you break a rectangle into three sections the focus of your photography should land on the separation between either section one and two or section two and three.
ANGELA: Oh, no. No. I don’t, I don’t use that. But, I’m not–okay, so a lot of people think a good picture is a centered picture.
PAIGE: No, that’s exactly what that’s fighting against.
ANGELA: No, I know. I know. And I do that. I do do centered sometimes. But there was a picture recently of Abby with a quote, and I intentionally had her off to the side so that I could put the quote there. So I don’t necessarily follow that rule, but I don’t stick to centering.
PAIGE: It’s internal, yeah.
ANGELA: Yes, correct.
PAIGE: Cool.
ANGELA: I have variety.
PAIGE: I believe that. I’ve seen it. So, a little talk, big switch here. I”m going to use some insider info. You’ve got three kids.
ANGELA: Oh man, now everybody knows.
PAIGE: No, that’s not the insider info.
ANGELA: Oh.
PAIGE: I know that they all use computers.
ANGELA: Yes.
PAIGE: And what do you think, like as a mom, how do you approach that? There’s a lot of information out there about-
ANGELA: Yes.
PAIGE: It’s good, it’s bad. How do you–and I know that because we’ve just talked about the fact that you’re always acting with intention, how do you do that intentionally with your kids.
ANGELA: Okay. That is a great question, Paige. So i–my first born is a son and I imagined him holding a mouse and keyboard at like a year.
PAIGE: Yeah, well with the house that he’s growing up in, right?
ANGELA: Right.
PAIGE: Yeah.
ANGELA: But was actually not until his fifth birthday, right? No, sixth birthday, just before his sixth birthday that I introduced him to the keyboard and mouse.
PAIGE: Oh wow.
ANGELA: On my computer.
PAIGE: So before that, was he still using tablets or something?
ANGELA: Yes. He was using iPads, yes.
PAIGE: Okay.
ANGELA: And he understands them freakishly well. All three of my kids do. But there was a little bit if a curveball with Dylan with the keyboard and mouse, but Minecraft is a good motivation.
PAIGE: He’s determined because of Minecraft. It’s a good motivator.
ANGELA: Yes. Yes. Perfect.
PAIGE: Had he done Minecraft, so jumping in, had he done it on the iPad first?
ANGELA: Yes. Pocket edition.
PAIGE: Okay.
ANGELA: Yeah. And I honestly cannot do it on the iPad, because it’s weird.
PAIGE: I haven’t tried.
ANGELA: You have to use both hands. Which, I know, it sounds like a really–it’s just so weird on a touch screen.
PAIGE: You’re old now.
ANGELA: I know. Yeah, he reminds me of that every day when he’s like, oh mom ,did you know about this in Minecraft. I’m like, yeah, I’m been playing Minecraft for four years, but no, I never knew that. Or that’s new. That’s an update since I’ve played. Just all three of the kids have done really well with learning on Ipads. Once Dylan started on his laptop, Abby expressed interest as well. And I wanted them to be able to play Minecraft together. So she actually started just after she turned four, or I guess, yeah, ish. She is four right now and she is playing Minecraft on the computer. I made it fun. I did L and R for left and right on her mouse. I did different stickers so she could learn WASD. And then also added stickers for esc and one other one that I can’t remember. But basically, it made it a lot easier for her to learn it.
PAIGE: Wow.
ANGELA: Yeah.
PAIGE: Full disclosure. I was hanging out with Abby and she was obsessed and asking all night last night if she could show me how to play Minecraft.
ANGELA: I know, yeah.
PAIGE: Which is hilarious, because she would actually have to show me how to play Minecraft, because I have not ever played. Well, I played for literally five minutes on a Raspberry Pie once, because it’s the one thing they include on the Raspberry Pie.
ANGELA: Oh, that’s funny.
PAIGE: Yeah, that’s it. At some point she will have to teach me how to play Minecraft.
ANGELA: Well, I ran into an issue where her iPad can no longer play Minecraft, because the OS is no longer updatabalbe.
PAIGE: Is iit a 2 or?
ANGELA: Yes. And I accidently did a Minecraft update just broke it. So she plays on her computer now. But that freed up her iPad so that Bella could play on it. And so there’s educational games on there. Learning her ABCs, learning how to count, just learning the whole touchscreen interface. And I rely on that heavily.
PAIGE: How old is Bella?
ANGELA: She’s two. She just turned two. I rely on that heavily in the morning when she gets up between 4:30 and 6:00. I leave the iPad on the beanbag in my room and she comes in on her own and sits down and plays it.
PAIGE: I’m really impressed. I have a nephew, he’s three, and he loves the iPad. It’s definitely a reward for him. It’s very careful, like when he can use the iPad and when he can’t. Especially because he’s a bit jack smash, so he likes to smash things. So, the iPad, of course, being a very expensive piece–and he hates the case–like we got one of the kid case things and that was good when he was two, but now it’s no, he won’t touch that one. He has to have the real iPad. But the amount that he has learned on the iPad is really impressive. I think the educational games have really stepped up their game from when I first looked at them. Do you think it’s like–do you worry about them spending too much time on these devices?
ANGELA: Yes and no. There’s something that I have done very right, and I can’t pinpoint what it is. But I can say that my kids have a really good balance of outdoor play, social play. And by social play I just mean like when we’re at parks they play with other kids. When we’re at the children’s museum they play with other kids. We’ve done a lot of play dates. I literally at one point would drive the kids to the park, let them out, let them play for two minutes, and then say okay let’s get in the car. Just to get them used to it. Because parks are fun and they want to stay there, but I needed them to get over the, I want to stay here. Why can’t-
PAIGE: This is going to sound terrible, especially to all the moms out there, but you worked on recall with your kids.
ANGELA: Yeah.
PAIGE: Yeah, that’s what we call it with dogs.
ANGELA: Okay. Yeah.
PAIGE: They’ll come when you call.
ANGELA: Same thing with technology.
PAIGE: Oh, okay.
ANGELA: They don’t freak out when I say no to TV. They don’t freak out when I turn off the TV.
PAIGE: I have noticed that.
ANGELA: Yeah, they know that it will still be there tomorrow or later, or whatever and that I’m redirecting them, or that I’m redirecting them to something that could be equally or more fun. Or feed themselves.
PAIGE: So did you do the same sort of thing where you kind of set small time limits for a while so they got used to that or was it just kind of more natural on that?
ANGELA: It was very organic. There’s never really been a time limit. There was a slight concern when Dylan developed a tick where he was squinting his eyes a lot and I thought, oh gosh, maybe it’s because he’s sitting too close to his iPad.
PAIGE: Yeah.
ANGELA: So I did limit it for two days as a temporary thing, but then he just got over it.
PAIGE: Okay.
ANGELA: I have never really done hard fast, but if in a pinch and I need to get work done and they can be–the older kids can be playing Minecraft and Bella can be on the iPad, yeah, we’ll do it.
PAIGE: And do you guys use the parental features on the iPad-
ANGELA: Yes.
PAIGE: Where you can lock down certain apps?
ANGELA: Absolutely. I also use it on Abby’s computer, though I recently had to take it off, because Minecraft runs a lot of websites in the background.
PAIGE: Huh.
ANGELA: Yeah, I don’t know what that is about, but every five seconds it was popping up with a parental control. You can’t access this website. Allow once or always. And then I’d have to type in my password. Then it would happen again next time. So it was really–in fact, I guess OS 10 switched away from using, well I don’t know if it was OS 10 of Mojang, but the Minecraft launcher no longer uses Java and so when I got the new launcher it couldn’t fully download the executable, because the websites websites were blocked.
PAIGE: Interesting.
ANGELA: I couldn’t figure out why the launcher wasn’t working and so I signed out and then, or signed in as an administrator.
PAIGE: I have to say, for as big a market as kids are, I used to work professionally as an in-home technician and I would go places. And one of the most requested things was parental setups, because it’s so confusing. It’s so not supported by so many things.
ANGELA: Have you looked in OS 10 parental controls? It’s fantastic.
PAIGE: No, they’re really good, but they’re complicated for non-technical people.
ANGELA: Well, maybe.
PAIGE: Maybe.
ANGELA: Because the default is, you can strap down, no websites for these educational ones, and they’re actually meant for kids. It’s perfect.
PAIGE: Right.
ANGELA: Then you can add websites that are okay. Which, obviously, there are a lot of websites so you would run into the constantly being limited.
PAIGE: Yeah.
ANGELA: But it has only allow the computer to be signed in during these times and after an hour, that was all very user friendly.
PAIGE: Oh, okay.
ANGELA: I haven’t used it yet, because Abby doesn’t really need it. They play Minecraft every once in awhile, but I was so impressed with that when I saw it. It would be, you could set it by day.
PAIGE: I actually used a parental control account when I first started working remotely to limit myself to only my work sites.
ANGELA: Ah, good for you.
PAIGE: Because I was having focus problems.
ANGELA: An you locked your phone, right?
PAIGE: I would log in-
ANGELA: You locked your phone away.
PAIGE: Well, at the time the phone was not great for that sort of thing. It was tiny. It was like iPhone 3 or whatever so it was a tiny, tiny screen. Not cool like they are now, but it’s really cool. So, you’ve kind of had this journey. You’re a mom, you’re working in a small business, it’s all in tech. Have you found that it just kind of flow together with your life? Do you feel like having a career that is technology based and kind of some of the, the freedom that we get because of that has worked well with being a mom? Has it been bad, because you can kind of–because you can work anywhere, do you work more? Like-
ANGELA: Right. Well, that is a very loaded question, because it’s not like working for a company remote, right? Like a different company.
PAIGE: Right.
ANGELA: When you work for yourself there, it’s really hard to limit yourself to 8:00 to 5:00 or whatever. I think it’s definitely been a struggle, because I had to adjust my perspective and expectations of working while having three kids. You know, getting mad at them because I can’t get a task done is just–it’s just not okay.
PAIGE: That’s just bad for everybody.
ANGELA: Yeah, and so, and because of that I decided that I needed solid blocks of time where I could focus and so about two years ago I hired a nanny that would come into the house a couple days a week, give me that ability to focus, and then the kids–I mean, I wasn’t neglecting the kids, but obviously, I can’t focus on them and the company at the same time.
PAIGE: Yeah, I mean, it’s not neglect. You’re setting up quality time for both, because it means that when your’e with the kids-
ANGELA: Exactly.
PAIGE: You’re with the kids. And when you’re with the company you’re with the company.
ANGELA: Right. Yes. Yeah. So it’s definitely a struggle and adjustment and I think it just varies, really from person to person and situation to situation, but you just have to–I’m of the mind–and this happened really early on when Dylan was an infant, or almost almost a year old, that really they are my life. They are the priority. They are the focus. And they will pretty much always come first.
PAIGE: Yeah.
ANGELA: And that’s pretty well, I think, relayed in, in my photography.
PAIGE: Yeah, i think in the way that you share.
ANGELA: Yeah.
PAIGE: Also in the way that you kind of–the way you move through life it’s very obvious that your kids are that level of importance to you. But it seems so healthy. I’ve very impressed by that.
ANGELA: Yeah.
PAIGE: I’m not going to lie. You really impress me as a mom and as a not mom. That’s kind of hard to do, because I don’t know a lot about momming.
ANGELA: Sure.
PAIGE: Is that a word? Momming.
ANGELA: Yeah, coined right here, Women’s Tech Radio.
PAIGE: There you go. I think mothering is the appropriate term.
ANGELA: Mothering, yep.
PAIGE: Yes. Which sounds like, I don’t know.
ANGELA: Don’t add an S, it’s not smothering.
PAIGE: Oh, that’s terrible. I love it. You’re so funny.
ANGELA: I know. No.
PAIGE: So what has been the hardest part about tech for you? Because I know we’ve talked some and you’ve been–like some of interviews that we’ve done-
ANGELA: Yes. Right.
PAIGE: You kind of get this glassy look where you’re like, I wish I understood. And it’s not just a glassy look. It’s like a look of, I wish I understood more of what you guys were talking about.
ANGELA: Yeah, well, you know, the inferior complex or whatever.
PAIGE: Imposter Syndrome?
ANGELA: That is exactly what I meant, yes. That definitely happens, but not like–I feel like if I just, if I just learned a little bit it would give me enough in to have a better perspective, but because I haven’t been able to take a class or a course or learn one language or any kind of programing or whatever. I know a little bit of HTML, but I just, yeah. I feel like if I learned one language it would help me kind of better understand other languages.
PAIGE: Yeah.
ANGELA: And other things.
PAIGE: Honestly, it’s the fundamentals help you, it’s vocabulary.
ANGELA: Exactly.
PAIGE: Most of learning programming is vocabulary.
ANGELA: Yes. Yes.
PAIGE: At the beginning at least. I mean later on there’s all sorts of other things.
ANGELA: Right. Right. And I haven’t exactly had the time to focus or–I’d really like to do Linux Academy.
PAIGE: Yeah.
ANGELA: Or some other kind of-
PAIGE: Codecademy or whatever.
ANGELA: Yeah. To get to learn stuff. But I don’t know. I mean, I don’t know, because I don’t know it. I don’t know if that’s a direction. I know that I like database. But I don’t know if I could do that on a daily basis. You know? Or if that would my passion or career. Right now, I’m pretty satisfied with the business operational side of things.
PAIGE: ANd you are very good at it.
ANGELA: And social networking. But I’m not opposed to learning more.
PAIGE: You know, I don’t even think necessarily I’m going to look at you and say, well you should be a programer, it’s an excellent career. Well, of course it’s an excellent career. I like it. I love it. But I think that, you know, I’m not quite on the everybody should learn to code train. I think anybody who has interest should try it. You know, like anything else. How do you know if you like ice cream if you don’t try it.
ANGELA: Right.
PAIGE: Trust me, you’ll probably like ice cream.
ANGELA: Right. Unless you’re my kids and you ask if it can be warm. Yeah.
PAIGE: Wow.
ANGELA: Yeah.
PAIGE: That’s a thing. So do they like bread pudding?
ANGELA: I’ve never fed them bread pudding.
PAIGE: It’s like warm ice cream. You should try.
ANGELA: Gross.
PAIGE: It’s an English thing.
ANGELA: Okay.
PAIGE: I’m super English. It happens. Well, I think that I would totally be happy to commit to, we should do a lesson on air.
ANGELA: I think so too.
PAIGE: Okay. We’ll look up some stuff. We’ll talk about some options. We could either do a stack talk where we talk about what actually makes all the stuff function or we could talk about a specific language or maybe both.
ANGELA: Now, keep in mind that I’m very, very direct. So, and I’m going to ask stupid questions.
PAIGE: There is no stupid questions.
ANGELA: Well, okay. I’m going to ask questions that will probably make you giggle.
PAIGE: You’d be surprised. I’ve taught hundreds of beginners at this point.
ANGELA: Okay. Okay.
PAIGE: So, I’m not worried about it.
ANGELA: Okay.
PAIGE: Yeah, I think that, as long as people are asking questions it means they’re engaging.
ANGELA: Right.
PAIGE: If you sit there and don’t ask question, that’s when I’m like, are you stupid or something son?
ANGELA: Wow.
PAIGE: Yeah, no, not quite.
ANGELA: Judgement.
PAIGE: Yeah, super judge. No, you know, I’m going to call you out. You should engage. Ask questions. Anybody who is out there trying to learn to code, don’t feel like it’s a stupid question. At some point somebody had to figure it out. And, you know, maybe you’re working with one of the savants who started coding when they were six, but the likelihood of that is rare.
ANGELA: Right.
PAIGE: I remember, I spent almost six months trying to just understand the very, very basic concept of object oriented programing. Just understanding what it was. I just couldn’t even get my head around like waht is this? Not even just how to do it. That was a whole separate journey. It was like, I don’t get it. I don’t get it. And it look going to four or five different meetups, asking a whole bunch of questions, finally finding a book that kind of filled in those gaps. If I hadn’t asked those questions, I’d still be stuck. And they felt like, of course they felt like dumb questions. I was years into my programming journey and I don’t get this really fundamental concept, like what the heck.
ANGELA: Yeah. I took an environmental class in college where I was the only person to ever ask questions.
PAIGE: Oh my goodness, that’s terrible.
ANGELA: Yeah.
PAIGE: I hope the rest of the class failed.
ANGELA: Well, I don’t know, but nobody really had very high grades. But I was complemented by other students about how I was able to ask questions regardless, you know, just because I wanted to know.
PAIGE: If you’ve got a question, especially if you’re sitting in a room full of people, likelihood is someone else has that same question.
ANGELA: I know.
PAIGE: And they’re just not willing to ask it.
ANGELA: Yep.
PAIGE: Yep. And it sucks. I’m totally that person. I step up and I ask questions, because I know that I can. I know that people need it, but I hope other people will do it too. The pivotal question, what are you the most excited about about technology?
ANGELA: I knew. I knew you were going to say that.
PAIGE: Well, then I’m going to ask you the stack question too, so.
ANGELA: Uh, I don’t know what that is.
PAIGE: That’s okay.
ANGELA: Okay. So, um, I don’t know anybody at st-, no that’s slack. Okay. Technology. I am really excited about user experience. Essentially one of the interviews that we did today. The Cornbread app has my mind blow. I really hope that we see more companies that provide something that creates an almost all inclusive personal touch experience built on a community. I’m really like the community oriented everything. That is just so cool to me.
PAIGE: What I said, technology for connection, not consumption.
ANGELA: Yes. Yes. Exactly. We can all be on the internet for hours consuming, but, well, I was going to say what is the value, but there is value in that. But I really like the connection.
PAIGE: Yeah. I do think that we’ve–you know, and I rail against this and a lot of my friends know I’m fairly anti-Facebook and even Twitter, I’m much more picky about things. Because I think that there’s a lot of this mindlessness that goes on now.
ANGELA: Yeah.
PAIGE: You know, it’s the same with where TV is or was. You know, at the same time, you can just kind of sit there and you aren’t getting anything out of it except distraction.
ANGELA: Right.
PAIGE: And distraction and escape can be really valuable. Like I don’t deny that. I definitely have my moments where I’m like, I’m just going to go look at Facebook for half an hour, because I just need to zone out. But that’s what I’m doing, I’m zoning out. I’m not adding to myself. I’m not adding to my community. And I think that being able to separate that and find the ways where we are providing value to ourselves and to each other is really important. I think that tech is, we’re on the verge of some of those breakthroughs again.
ANGELA: Yeah.
PAIGE: Like with Cornbread.
ANGELA: Also, i did a recent–well, I guess it’s probably been over a year now, but I did a Fauxshow on the Buy Nothing pay groups. The Buy Nothing groups on Facebook. It’s so amazing. In our city it was split into five different groups, because we’re big enough. And I am getting to know all of my neighbors. And so I posted on the Buy Nothing, where you can either give stuff away or accept things. You know, ask, hey I need this. I had put, you know, I am looking for anything owl related for my daughter’s birthday. She’s going to be two soon. You know, this was like in July. And one gal, she had an owl shirt that I could wear. And it was perfect. IT was one size too big, but, which is actually flattering, because, you know, so it was good. and it was black, which is perfect, with silver, and I love silver. It was just so perfect. And then as I was picking it up and meeting her she said, oh, do you have a cake being made yet? And I was like, well no. And she said, let me do her cake. And, you know, honestly the skeptic in me was like, I don’t know. I mean, I could see her living condition. It wasn’t horrible, but I’m like, I don’t know if I really want her, like can she ever make a cake. Is this one of those people that thinks they can do something.
PAIGE: You just never know.
ANGELA: But I’m not going to burst the bubble. I was like, yeah, sure.
PAIGE: Good. Yeah, step out in faith.
ANGELA: I’ll pick up and maybe, maybe it will go in the garbage and maybe it will be amazing. It was amazing. I was amazing.
PAIGE: I think it’s really, it’s sad awesome to me that we have to go out-
ANGELA: Yeah, I know.
PAIGE: We essentially have to send things into space and let them come back to connect us to the people right next to us. So, it’s sad and awesome. It’s like, oh man, I wish I could just go knock on my neighbor’s door, but at the same time-
ANGELA: Yeah, but we used to have to use horses.
PAIGE: Yeah. Yeah.
ANGELA: It’s not much different.
PAIGE: No, it’s not. And we’re definitely-
ANGELA: Like, there’s even more connectivity than back then.
PAIGE: Yeah. I agree with you. I love, as excited as I am about like wearables and internet of things and all these other interesting parts and smart homes, and some day I will build Jarvis. This is on my to-do list. The fact that I can start to use technology to connect with the people who are physically around me is so valuable to me. And especially someone who, I work remotely. I work by myself. Without things like meetup, I would be a really miserable person.
ANGELA: Yeah.
PAIGE: Meetup.com has changed my life.
ANGELA: Yeah, and really, the IRC changed my life. I’m like, wow there’s a whole community out there. There’s a lot of people. I don’t know. It really opens up possibilities. And then, since she made that cake–and she didn’t make it. She actually didn’t make it. She has a friend that works at a local grocery store that made it. She has since, she bought Bella and owl sweatshirt.
PAIGE: Aww.
ANGELA: Yeah, and it was so crazy. Yeah, I mean, it was just so cool that people can be so selfless. And that’s what I like to do. I like to give away things to the community. But I also buy, I also sell. I also use the buy/sell pages, which are also awesome.
PAIGE: No, there’s still value there. Like, I’m getting something cheaper than it would be in the store, for sure.
ANGELA: Right. Or getting rid of something.
PAIGE: Yeah, both sides of it are important. Yeah. I had this kind of pivotal experience, which I say a lot, but I traveled for two years in an RV all across the US and I loved it. It was really fascinating. But the thing that really impressed me, because I kind of always believed this, but didn’t really have proof, but people are good people. I think by in large anywhere you go, people want to do good things. We all, I think we’re wired for it. We get a lot of value out of providing for others. Out of helping out. It’s biogeochemical at this point.
ANGELA: Yeah.
PAIGE: You know, we get dopamine when we do good things for people.
ANGELA: Right. Yeah.
PAIGE: It’s legit. I don’t know if I believed it until I did this journey and it was, like I really do. Like random things, like you know coming up to Chris at OSCON for the first time and being like, hey. And then meeting you guys. And you’re like, yeah, let’s do this thing. There’s no–we’re not getting anything.
ANGELA: This thing being Women’s Tech Radio.
PAIGE: Women’s Tech Radio, yeah. We’re not–I don’t sound like Women’s Tech Radio is paying my bills or making me a fortune or anything-
ANGELA: Right.
PAIGE: I want to give back to the community and you wanted to too. And getting together and doing that is even more valuable.
ANGELA: Yep.
PAIGE: So, very cool. And I love that technology gives us space to do that.
ANGELA: Uh-huh. What’s your stack?
PAIGE: Okay. Stack question. So what are the tools that you use on a daily basis?
ANGELA: Oh, right. Yes.
PAIGE: What’s your stack is what we developers call it.
ANGELA: Whew, okay.
PAIGE: You got all like, flustered, possibly.
ANGELA: Yes. Here I go. Here I go. Um, wow. Okay. There’s a lot. So, Telegram for internal communication. We use Freshbooks for invoicing. Quickbooks for accounting. I use Google Docs. I use Excel. I use Pixelmator to do promotional artwork.
PAIGE: I love Pixelmator.
ANGELA: I use 99Designs, which I know isn’t an app you can go get.
PAIGE: No, it’s still something in your stack.
ANGELA: Yeah. I use 99Designs, in fact, one person in particular has designed all of our logo refresh that I started back in 2013, I think, ‘14. Yeah, the end of 2013. Let’s see, what else?
PAIGE: Instagram.
ANGELA: Yeah. Patreon, Instagram, Twitter, G+, Facebook, all of those. I’m trying to think. Reddit.
PAIGE: You really are like a social maven.
ANGELA: Yeah. I do a lot of social things here. Let me pull up my thing.
PAIGE: You mom frequent tabs?
ANGELA: Or just my Jupiter Broadcasting dropdown. So, I guess more Jupiter Broadcasting related, we have a lot of different subscriptions. A lot of people think I just start up a podcast. No, there’s a lot of backend subscriptions. We use Scale Engine. I’m not sure if BlipTV is still running. I don’t think it is. But we use Archive.org, Libsyn. There’s, we used to use Roku TV.
PAIGE: You guys use Dropbox too, right?
ANGELA: We definitely use Dropbox at the, where you have to pay a buttload now.
PAIGE: Yeah.
ANGELA: Yeah.
PAIGE: I pay for Dropbox, even personally.
ANGELA: Yeah.
PAIGE: It’s so good.
ANGELA: And we also rebranded email. And, of course, Colloquy for IRC.
PAIGE: Oh yeah.
ANGELA: I use Colloquy.. And sometimes LimeChat, but eh.
PAIGE: Yeah. I think the really impressive part about this stack is, like, barring a couple standouts, most of that is web apps.
ANGELA: Yes.
PAIGE: You can run almost your entire business from the browser.
ANGELA: Yes.
PAIGE: That’s very cool.
ANGELA: It is cool. It is.
PAIGE: That is a huge change in the world. If you think about business in the past couple years. It’s really been even in the past five years that can be true.
ANGELA: Yeah. I do very much dislike Google Docs.
PAIGE: Yeah.
ANGELA: A lot.
PAIGE: It’s getting better.
ANGELA: Specifically spreadsheets.
PAIGE: Google Sheets is weird, because they went with their formula setup instead of using Excel so a lot of people have trouble translating.
ANGELA: Yeah.
PAIGE: And then some of the major features that you’re used to in Excel-
ANGELA: Yeah.
PAIGE: Aren’t there or are really hidden.
ANGELA: Yes.
PAIGE: And I think Google Docs is going to have the same experience that Microsoft had going from Office 2003 to Office 2007, which the thing was that they did this interview where they were like, okay people want in the next version of office. And they did hundreds and hundreds of interviews and 99 percent of the request were features that were already in Office.
ANGELA: Yes. Right.
PAIGE: And they were just, people didn’t know how to get to them.
ANGELA: Sure.
PAIGE: So that’s why we had the huge facelift between 2003 and 2007.
ANGELA: Yeah. Well, the thing is, the reason why I use Google Sheets is because you just can’t beat accessing it anywhere online.
PAIGE: Yeah. And the share.
ANGELA: Yeah. And sharing is very easy. Yes. Right. Yeah, I do not like–I had a bad experience using Dropbox and people editing, multiple people editing the same doc. It just does not work. The collaboration was not there. I’m sure there’s collaboration tools out there that would be better, but I haven’t used them.
PAIGE: Yeah, well, I don’t know. i really think that, honestly, as picky as I am, Google kind of has the market on the collaboration. Although, EverNote is picking up.
ANGELA: I haven’t used it yet.
PAIGE: I love it. It’s my second brain.
ANGELA: Yeah.
PAIGE: Maybe it’s my first brain at this point.
ANGELA: And, and of course we use Bitly.
PAIGE: Bitly, yep.
ANGELA: Yeah, to shorten links.
PAIGE: Very cool.
ANGELA: Oh, and some Markdown. Markdown browser add-ons.
PAIGE: Yeah. I’m still trying to get my head around the Markdown thing.
ANGELA: Yeah?
PAIGE: Yeah.
ANGELA: I did a Fauxshow on it.
PAIGE: Really? Oh, I should check that one out.
ANGELA: I did.
PAIGE: I will admit, I don’t watch all of them.
ANGELA: But, honestly, I’ve pretty much forgotten everything. I just use the add-ons now. It’s so easy. I’ll show you after the show.
PAIGE: Cool.
ANGELA: It’s really cool.
PAIGE: Yeah, at this point I just write things and then edit it later. I just write in plain text and then make it fancy later.
ANGELA: Uh-huh. Okay.
PAIGE: We’ll figure it out. Well, this has been super fun. We’ll have to do some more later.
ANGELA: Uh-huh.
PAIGE: If you guys have questions for either of us, feel free to send them in. We are always listening to you on Twitter and we’re always interested in new guests that you’re like to hear about. Cool.
ANGELA: Yeah. Thanks for listening to this episode of Women’s Tech Radio.

Transcribed by Carrie Cotter | Transcription@cotterville.net

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Technology For Connection | WTR 43 https://original.jupiterbroadcasting.net/88721/technology-for-connection-wtr-43/ Wed, 07 Oct 2015 02:43:04 +0000 https://original.jupiterbroadcasting.net/?p=88721 Jaime is the founder of Neologic, digital destinations so far include cornbreadapp and Poetry for Robots. Two completely inspirational concepts created in their lab! Direct Download: MP3 Audio | OGG Audio | Video | HD Video | YouTube RSS Feeds: MP3 Feed | OGG Feed | iTunes Feed | Video Feed Become a supporter on […]

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Jaime is the founder of Neologic, digital destinations so far include cornbreadapp and Poetry for Robots. Two completely inspirational concepts created in their lab!

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Transcription:

ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network, interviewing interesting women in technology. Exploring their roles and how they’re successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: So, Angela, today we’re going to interview Jaime, and she is–
ANGELA: Amazing.
PAIGE: Super amazing. She runs a digital advertising agency, and they have done lab work and they’re kind of producing these interesting futurist apps and we go down that awesome rabbit hole, and it’s a great interview.
ANGELA: And before we get into that, I just want to mention that you can support Women’s Tech Radio and the Jupiter Broadcasting Network by going to Patreon.com/today. There is no minimum donation, but if you want to donate like $3.00 a month, it’s available. If you want to donate more, that’s great too. But Women’s Tech Radio is funded that way, so go to Patreon.com/today.
PAIGE: We rely on you, the listeners, to make sure these awesome shows keep coming out. So check it out. And we get started today by asking Jaime to tell us a bit about her agency and what she’s up to.
JAIME: So, I run a company, it’s called Neologic, and we do digital marketing for all sorts of companies, but we also have a lab which is pretty common these days, but we’re an extremely small team, so for us, it’s challenging in the right way to keep the lab open. But in the lab, we’ve developed in-house app and also a website theory. I don’t really know how to describe it in two words. But yeah, we’re doing that in the lab and it’s been really exciting. We’re just hitting our year mark of being in business.
PAIGE: Awesome. Congratulations. So what is extremely small?
JAIME: Five employees, and then we stretch into contractors, but that’s the core.
PAIGE: Okay. That is extremely small. Do you participate in the lab with 20 percent time? Or do you have dedicated employees that are just lab employees?
JAIME: We’re not big enough to have fully dedicated people in the lab, but I would say the partners, we spend a lot of time doing labs projects. There is a lot of interesting marketing runoff that comes out of those projects too, so we kind of invest our time there. And then our team, I would say spends probably, yeah, about like ten to 20 percent of their un-billable time on labs work. And I’d like to increase it, obviously, but we need a few more people before we can do that.
PAIGE: So, for people who aren’t necessarily in the lingo, what does lab mean to you?
JAIME: So, a lab to us is where we, if you use like the scientific analogy, it’s where we really mix up our chemicals and try to figure out what’s going to explode without doing that at a client’s expense. We’re in digital, we’re trying to be innovative. There is much to learn, but also for a small company, research and development I feel like is critical to growing and to making sure that you fill the market gap appropriately and that you flex when you need to. So it’s really our research and development time. It’s also our team building time. So if we’re all a bunch of people who are going to go home and drink Mountain Dew and try to build apps in our own time, why not just build time into the work day when we’re not trying to juggle family and kids and schedules, why don’t we just build that time in because we all love spending time together and we love working on creative projects. And so that’s what we’re trying to do. And I’m really proud of the work that we’ve done in a short time in the lab. So the app that we released, it took us about four months to design and develop it, and then we did a soft launch and then we just did a bigger launch. We already have about 400 people using that app, and that’s pretty cool for something that was really a short term project.
PAIGE: You’re talking about Cornbread?
JAIME: We’re talking about Cornbread.
PAIGE: What is Cornbread?
JAIME: So, Cornbread is a geocaching, for lack of a better term, it uses geocaching technology, and we think of it as an art based app. So, it’s location based and social, but you don’t have to be friends with certain people to see what they’ve left behind. So imagine you have a friend who went to Rome, and they have this app with them and they’re walking through Rome and they’re leaving you messages like they would if they were very romantic and they were leaving you a sticky note at the Pantheon and they told you you have to look around the side of this corner and I stuck it on this piece of brick, and go see if it’s still there. So they’re doing that, but digitally. So they’re leaving you messages on a map. You go to Rome, they’ve tagged you so you know that they’re there. You can see them on the map, but the actual art asset won’t pop up on your phone unless you’re in that location exactly on the map.
PAIGE: Wow. So within what kind of distance?
JAIME: Right now it’s about 100. We’re trying to integrate Beacon technology so that we can hone that in a little closer. But right now it’s about 100 feet.
PAIGE: My gosh, that’s so cool. You know what I’m thinking? I’m thinking that the road trip would have been a great place for viewers-
ANGELA: To Cornbread. That’s awesome.
JAIME: That’s exactly right, and so it’s been, name, people are like what? That’s a weird name. But the name is in homage to the original tagger. So there was this guy in the 60s, he was tagging his name all over the city in Philadelphia, which I happen to be from there.
PAIGE: Like spray paint tagging?
JAIME: Spray paint. He was like the original I’m going to tag my name on something, and why don’t I go to Philadelphia Zoo and tag my name on an elephant? So he was that guy. And so it’s kind of for people who followed graffiti at all or graffiti art, they know him and so they get it. Like we did our soft launch in New York and everyone knew the background. On the west coast it’s a little more underground. Not as prevalent. Not that the app is graffiti, but in a way, you’re leaving his piece of art on a wall potentially and anyone can find it. There’s no closure, only my friend or a friend of a friend can see this. It’s like I’m just leaving this here and if someone opens it and I see it on my phone that someone opened my little memento that I left in a part somewhere in Austria, which I just did that this summer. If someone opens that, I am going to be so excited! Like I don’t need to get a million likes, I just need one person to open that little thing that I left behind. And you can leave audio and video.
PAIGE: And multiple people can open it, right?
JAIME: Anyone can open it, yep.
PAIGE: But the person that originally left that digital art, they are notified? And not only notified that it was viewed, but also then could gain likes?
JAIME: Yes.
PAIGE: Wow. That’s really cool and comments, right?
JAIME: And comments, yep.
PAIGE: So it’s like a Facebook for travelers sort of–geo-based Instagram? It’s visual, right?
JAIME: It is visual.
PAIGE: We could argue about that one.
JAIME: You can’t lay in bed and look at people’s pictures. You can’t spy on people. It forces you to connect again-
PAIGE: And get out of the house!
JAIME: You have to get out of the house. If you leave crumbs in your house, trust me, I’ve done it because I’ve tested this app a lot, they’re really boring. And then you realize when you live in an urban area and people walk 100 feet from your house and they can see your crumbs, you’re like ah! Delete, delete, my crumbs need to be cool! So it forces you to really get out there and think about what you’re seeing and document it in a way that means something to you. It’s not caption-y. There’s no caption, hashtag, at symbol, there’s none of that long form text. You can just leave-
PAIGE: Is it not even allowed? Like you cannot use a hashtag?
JAIME: There’s a text box. Let’s just say it’s frowned upon. The whole goal is to leave sort of a whole list of assets. You don’t just have a photo, you click on the photo and you get to see the long poem that someone left with that photo and you get to hear the ambient sound when they took that photo. So it just enriches the moment that you’re standing in that space where that person was. And the best part is going to be in 20, 30 years when you’re like oh my God! Okay, maybe if this existed 100 years ago let’s say, there could be so many people that were like whoa, I just found Einstein’s crumb! This is amazing! He was sitting at this table writing out his algorithm on a napkin!
ANGELA: So let’s think about the future then. There is going to be a point where like, okay, everybody goes to the Eiffel Tower. Like a lot of people go there, and there’s going to be so many crumbs. Like how do you even differ? I’d be curious what the interface looks like. Is it just a list of all the different crumbs in the area? And do you have to like click on them kind of like an email? Is it like an inbox?
JAIME: So, what happens is you get a notification that says there are crumbs here, and then what it is is it’s just a scrolling box. So you just scroll through all the crumbs that are there and then when there is one that looks interesting, you tap on it and it expands to the whole crumb.
ANGELA: And how do you know if it’s interesting? Is that text based or visual?
JAIME: Visual typically. Or if you’re just like oh, this one got a million likes, what’s this one all about? But on the map, it is a problem that we’re going to have to solve, and I’m excited for that problem. But we call it crumb clutter, because on the map–we did a soft launch in New York. We just did another launch in Chicago, and once you’re in an urban area, crumbs start to crop up on the map and then there are so many you have to zoom in a lot to sort of specifically see where they are. If you just look at Chicago on the map, it’s just full of crumbs. You can’t see the word Chicago anymore. So it’s a good problem to have and a problem that’s definitely on the back burner of like new features to dive into, but we’re waiting for the problem to get a little bigger before we try to solve it.
ANGELA: Can you make private crumbs at all?
JAIME: You will be able to, also a version two. Our dreamy version is that you leave a love note for your person, and you go to a bridge and it’s 5:00 and you’re watching this amazing sunset, and you tell them that they have to come to the bridge during a sunset, so certain time of the day, certain kind of weather, only come with an umbrella when there is a light drizzle, and the app will be able to pull in the API from the weather app and pull from all these various things so that it knows that nope, sorry, you didn’t hit the requirement.
ANGELA: Right, but if you do, it unlocks the crumb?
JAIME: Yes.
ANGELA: Yeah, I could see proposals happening this way.
JAIME: Yes, it’s very romantic. I feel like it’s a very romantic app, and I met some people recently and they were talking about wow, it’s like you’re leaving ghosts. Like you walk into a place and you wonder like are there ghosts in this room? Are there crumbs in here that I could see and start to see this kind of alternate universe that’s happening in this space?
ANGELA: This is a whole new level of like– it reminds me of QR codes.
PAIGE: I feel like this is some of the bridge that we’re getting to with the fact that AR is right on the horizon. Imagine when people are walking around with the glasses and there’s a crumb and the crumb is actually an overlay on your world.
ANGELA: Wow, my mind is blown.
JAIME: Isn’t it fun? That’s why we want to have labs, because that’s stuff that we want to work on. That’s the stuff that blows our minds that we like to dream up and fantasize about and then just see if we can do it. and the story behind Cornbread that I just love, and it’s just so fun to me, like right around the time when we launched our business, so the developer and my other partner took a walk and they were standing by the skate park under the Burnside Bridge, and my partner Corey Pressman said, “You know, these guys are taking videos of themselves, but what happens to those videos? Like where are they? And if another skater comes here in an hour, what if he wants to see what that other guy just did and he can’t because it lives somewhere in that guy’s private phone, Cloud, private YouTube site or whatever-“
ANGELA: I have goosebumps. Goosebumps.
JAIME: Wouldn’t it just be cool if he could drop a video of himself here, and then someone else can come back and see it and be inspired by that and then they leave a bunch? And literally they came back, I was like let’s go get lunch, they came back, they’re like Jaime, we’ve got this idea! I’m like what? And I was like this is amazing! This is going to be amazing!
ANGELA: You could even then, there’s a whole other market there where you can pile the videos into short clips so that people could see like here’s our park, all the different people that have–you run into a TNCs is going to have to be pretty expansive to cover publicly releasing those videos. But wow.
JAIME: Yeah, super fun. And you know, at the end of the day, I’m kind of like the penny pincher project manager person in our business, and so I allocated a certain amount of hours and a certain amount of funds. We raised a little bit of seed money which was really exciting, and I was like you know, let’s just take it as far as we want to take it. Let’s just live with it in the state that it’s in. We don’t have to raise like $5 million. Let’s just let people use it. it’s free, people have all these ideas, and we get people coming up to us all the time with use case scenarios, and we’re like that is amazing! Do it. Like there’s nothing to stop you. Use it. Like go use it and see if it’s going to be great. We’re not in this like oh, we’re trying to be the next Mark Zuckerberg. We run an agency and we love running an agency and we love working with our clients and we love working together. We have an amazing team, and so we’re good. I’m like, you know what? This is such an amazing project to work on as a team. Whatever comes of it, it was a positive experience. So great. You know, like it’s so nice to not have the pressure of like this is the only thing we’re working on. Like we have a revenue stream for the business, so we don’t have to put all our time and effort and like blow out our 401Ks and put all or dice on this one project. It’s like that’s just one project. We might come up with another one that’s even better.
ANGELA: And you have, right? Not necessarily better, but you have another project called Poetry for Robots.
JAIME: That’s right.
ANGELA: And now that I read the, just the two questions that you have on the main page, it totally makes sense and it’s genius! So it says, “What if we used poetry and metaphor as metadata? Would a search for eyes return images of stars?”
JAIME: Yeah, so this is why it’s like a website theory.
ANGELA: Yeah, it absolutely it’s Poetry for Robots. It’s beating the inhuman aspect of technology in a sense. Writing poetry for technology to get it closer to-yeah, wow.
JAIME: Yeah, it’s fun. It’s trying to say rather than having all these interns at Getty Images putting these random tags on photos that are not–that have no metaphor, that have no poetry, they’re just like oh, tree, done. Tree.png, treewithsun.png. And so what we’re trying to experiment with is if we added more metaphor to the way we tagged things, can we train the robot, can we train the AI to give us a response that it’s not that we’re training them to be more human, we’re just training them to do what we do instead of trying to accommodate like some data push, okay, great, we have X number of hours to get these number of assets compiled and into this database, so we have to do it really fast. Like wait, just slow down for a minute. Like let’s think about the tags that we’re using because people could have more, and this is an interesting just overall search question, but people could potentially find what they’re looking for better because they’re searching for the terms rather than trying to conform the terms that they would search for if that makes any sense.
ANGELA: And for something that’s not so obvious as eyes, something like freedom. How do you find a picture of freedom? That would definitely work for something like that.
JAIME: Yeah, so we’ve collected over almost 2000 poems, and they are from all over the world. It’s amazing. Like we have used a lot of Google Translate to get through some Portuguese and German and Spanish and French. It’s amazing. I love that part, number one because again, it’s this kind of like romantic, it’s a bridging of romance and technology and I guess I’m just a hopeless romantic. So we have all these poems, and so we built this back end. It’s very simple. The technology behind this is very simple, but we built kind of just a janky search tool to see what would start coming up if we searched the poems. So if you go to the search, I’m not sure if I’m ready to make it public, but I could send it to you guys if you just want to play with it, but if you go into the search engine and you search for sorrow, you see all of the pictures that come up that use that word in the poem. And it’s incredible. And what’s really fun, I’ve searched for things like alone, and the things that come up are surprising. Like there are pictures of crowds or something like that where you start to see the way people interpret that word, and multiple people. It’s not that we have this huge cross cut of people, but I mean, 2000 is a good small little case study.
PAIGE: You have enough to be statistically significant.
JAIME: Yeah, right? And so anyway, so it’s just been really fun to see what comes up. And then the next version is that people are going to be able to submit their own photos, because right now we just have a lot of stock photos in there, things to unsplash. So, yeah, it will be interesting too when people have their own photos, and then other people are writing poems to other people’s photos. That’s going to be really fun.
PAIGE: Seriously, this blows my mind. I love it. It’s teaching search engines, you’re teaching them simile and metaphor.
ANGELA: Yeah.
PAIGE: It’s almost impossible.
JAIME: In a totally community based way. Again, we’re not like oh, we’re going to run some ads and the more traffic we get to our website, which is what we do for our clients, right? We’re like let’s drive more traffic and we’re going to drive the traffic from here and there and then we’re going to follow the analytics it’s like we don’t care about that. This is all about romance. This is all about unbillable time that doesn’t matter because we have an awesome agency, and if we build a tool, this is what’s fun about it too. If we build this cool tool, we can go out and talk to clients that maybe we couldn’t talk to before and say you know what, this tool could be really effective in a fun way as you’re building a campaign, this might be a really interesting way to get people engaged with your content.
PAIGE: Wow, yeah.
JAIME: So, it’s fine. We don’t have to run ads or get people to go there and buy something. I’m so tired of that.
ANGELA: The end goal is not to like be a Getty Images competitor, right?
JAIME: Right.
ANGELA: But it is one venue or one option potentially for the tool.
JAIME: Yeah, for sure.
PAIGE: I think everybody who listens should totally go check this out. It’s Poetry4Robots.com, and it will be the show notes, but I’m definitely going to write a poem or two in my crappy poetry. It’s fascinating. Definitely very cool.
JAIME: And the poems are not crappy. That’s what’s so great.
PAIGE: You haven’t read mine yet.
ANGELA: I’ll reserve judgement, okay?
JAIME: I’ll go there tomorrow and then I’ll pull out the crappy ones. Some of them, you know, I mean, everyone’s got their own take on the way that they see the world, but they’re all really worth reading. I would love to figure out some way to get permission to make them a little more public, because I love the community side of it. I love that somebody from Brazil thought it would be cool to go on this website and write a poem to the same picture that someone in North Portland is writing a poem to. And how do those two different people see, so that’s the other, we’re adding geotagging to the pictures too so we can see where people are when they write the poem if they choose. We’re not doing that in any conspiratorial way. They have to enter their ZIP code if they want that. But that part’s fun too. Wow, two people looked at the same picture and had two totally different takes on it.
PAIGE: Very cool. You should put the public option in the same way you put the ZIP code in. Like can we make this public?
ANGELA: Yeah.
PAIGE: That would be awesome.
JAIME: Yeah.
PAIGE: Very cool. So, Jaime, how did you get into all of this? Like this is crazy all over the map. It sounds like you’re mostly into PM and being I would call you a futurist. How did you wind up here?
JAIME: Yeah, it’s been a long road. I’m not young. I had to make a lot of mistakes and change career paths a couple times to get where I was going. But ultimately, I’m a film maker and I don’t make films anymore, but I still like to call myself a film maker. So I have this brain that thinks about things and I love science fiction. So I think about things as a story, and I think about things as what would this look like if it was a movie, and I think that helps me wrap my head around technology, because I think of technology the same way I would build the pieces of a film. And luckily because I have a production background, I know that it takes the steps from A to B to make something happen. And so I’m not just like a person who’s like you know what would be cool? Let’s do this blah, blah, blah, I’m like well, actually, that’s not going to be possible. So let’s bring it back down to reality and figure out how we can actually build something that we could actually launch and actually get out to the public sphere. But yeah, I have a film degree. I went from film to the big Silicon Valley days. So right when I graduated from college was when the tech industry was going crazy, and so of course, I couldn’t find a job in film, but I very easily found a job in software development just through networking. So I ended up learning how to code right out of college, and I didn’t really care because I was in my 20s and I wasn’t like oh my God, I have to be a filmmaker. I was like whoa, I graduated college and I’m making money. This is amazing! And the people were great. It was my first, I’ve basically exclusively been with startups ever since then and it’s really hard, it’s a grind, but I get it. I think that’s why I’ve been able to run what I hope is a successful business for a year without any major pitfalls. But anyway, so these guys started this company, it was web based software, it was way before there were like log in sites where a client could log in and use their own software. It was really cutting edge for the time. So I built web based software, and I did that for a while, and that was in California. And then I had some friends move up to Portland and they were trying to get me to come and I didn’t know what I was going to do, and then that company let me actually work from home. And so that was huge. So I was working for this amazing startup company with great people. They were seeing a lot of growth, and then I was like whoa, what? I get to sit in my living room at home and do this with my dial up internet connection? No joke. And so I did, and that was kind of like my launching point with Portland, but when I was in Portland, I wanted to work in film because it was also burgeoning at that time and you could actually go on set and meet [indiscernible]. I’m like whoa, what? My brain is exploding. Like these people are here and you can just like go and work with them? That doesn’t happen in California. So anyway, so I started working at the film center and the Northwest Film Center is where I met every single person that’s been critical to my career path, every single person. And one of them works for me right now. And the other one hired me to work in mobile. So that community for whatever reason was where I needed to be and I got, I volunteered there so it got me out of my house. Eventually I started working there. I did marketing for the film center for a number of years. Got me back into the film community, but I was still really interested in technology. And so, on the side, I started teaching technology classes to kids because I just loved that, and then eventually I started teaching at a school, I was like their IT support, which that was really funny because if you’re coding–a lot of people don’t know this–but if you’re a coder, you’re not a systems administrator. But somehow they thought that if I could work on a website I could also work on their network system for the whole school. So I tried to do that which was fine.
PAIGE: Aren’t you one of those magical Devops unicorns?
JAIME: No, I’m not even a developer. I just like learned how to do HTML at a young age and got lucky. But I don’t even consider myself a developer coder. So anyway, yeah, I worked in the school which led me to working in summer camps which was amazing, and I also worked from home and I got to write technology curriculum for kids who wanted to learn coding and 3D game design and website design, and then there was this other opportunity to start a documentary film camp, so I started teaching kids how to do digital editing and after effects. So it’s like film and technology and that was a dream job. And then I met this guy, you know, age old story, met this guy and like started to get into fall in love and then career path didn’t seem as important. So I fell in love with this guy who happened to live in Europe, so I basically like quit my job and just moved to Europe and did that and just like taught and wrote and did that. And then when I came back, I got this amazing opportunity to work with a friend of mine from the film center helping grow her very small mobile agency, and it was called Night and Day Studios. And that was basically my MBA training, on the job training. That experience was so life changing and critical on every level. I just owe them everything. It was amazing. So, we built this amazing team, we grew from three people to 25 people in two years. We’ve opened an office in New York, we started working with very small companies, and at the end, we were working with Warner Brothers, Sesame Street, basically everyone like Thomas the Tank Engine, we were focused on kid’s media, and it was all education and all technology and bridging those two worlds of like what’s safe for kids, what do you want to release to kids and feel good about. And I got to combine everything that I had been doing my whole life like trying to work with kids. There was like this film component because there was animations and we had to do voice overs, and sometimes take like pieces of film and embed them in the apps, and it was exciting, super great. I guess part of that I probably shouldn’t talk about. So like all of the things I said I could talk about, there’s some details of that situation that I probably shouldn’t get into, but it was amazing! And then I went from that and went into advertising which was an interesting jump, but also same thing, I like owe that work so much. So I worked for Swift, and Swift is a digital marketing company. When I started there, they really were web focused, and during the time I was there they really shifted into focus on social only. But they did all the content creation, so they had a studio in house, they do videos, they do photography shoots, so it’s still tying into that, but I got to run the whole production team. So I got to really put my management chops to work, and see if that little tiny night and day studio thing was real. I could like test it in the real world working with more really big brands, really interesting work, and just fantastic people. The people that work at Swift are just amazing. I ran the producer team, and they got acquired and they just started growing really fast. And at that point, I was just thinking like I love that small team vibe. Like I love a startup thing where everyone gets to be a part of every decision. We get to collaborate, we get to dream up possibilities. We’re not in this like cranking out stuff that we may or may not feel good about, but everyone’s working like 13, 14 hours and we’re burning ourselves out and nobody gets to actually like use their creative energy because they’re using it all on stuff that isn’t really that creative. And I saw that grind and just knew that I wasn’t going to be able to do it for very long, so I decided to jump and I just jumped right into Neologic from there. And it was petrifying, very petrifying, but I had a lot of good support, and even people I worked with were so supportive. They’re like this is the right move for you, like this is where you need to be right now. And so yeah, so sorry, that was a long story, but that’s kind of the path.
PAIGE: That’s kind of the point and an awesome story. Your journey is really interesting and deep and it’s very cool to hear about it. I think we’ll have some links the show notes if you guys want to check out some more of that. I did have one last question for you, just because we kind of talked about it earlier. But if you could look down the pipe of what’s coming in technology, what do you think is either like the most exciting thing or the thing that you want to dig into the most?
JAIME: Interesting question. That’s so good. It’s interesting because we’re all trying to keep pace with what’s coming, and so much of it, because I was in advertising, so much of it is based on that. So oh, what’s happening in mobile advertising and what’s happening with new ways to get content in front of people. That stuff doesn’t interest me, and I think at some point people are going to get really burned out on it. And I think people are already really savvy I think as technology grows, the consumer gets more and more savvy. We already know that audiences have become more savvy, but it’s just getting more and more. And the whole like driving traffic to advertising thing, I mean, it works and there’s formulas that work. But anyway, I think that level of technology and what’s happening with the watch, that stuff doesn’t interest me. It’s really, and I don’t want to sound like I’m tooting my own horn, but I mean, it’s really the stuff that brings people back together that interests me most. So new apps that aren’t necessarily social networks, but integrate ways to communicate with each other. So I would even say like things like Uber or apps and websites like Etsy, that’s the technology that interests me. Like the fact that you can be sitting in your living room making a necklace and then put it on a website, and the next thing you know, you get to divert your career into that, I love that level of technology. I love Airbnb, I love Uber, I love that a guy could like get off work, come pick me up, drop me off at home, and then go back home to eat dinner with his family, like so that’s the level of technology that I am interested in, and I don’t know that, I can’t like predict that there is something new on the horizon, but I think the more of those sort of game changing applications come out, I think the more relevant and applicable to people it will be and hopefully the big brands will understand that all they have to do is come up with something that’s going to help people, and they won’t have to worry about advertising so much.
ANGELA: Did you hear about Amazon’s latest move? You can deliver Amazon packages.
PAIGE: Oh, no, I did not.
ANGELA: If I remember correctly, it pays like $15. To $18 an hour and you can just show up to the delivery center and bring the package to a destination. Like if you’re already going that direction, or if that’s just what you want to do, be your own boss and deliver packages, then do it.
PAIGE: It’s like post maids and ship and all these different things. I think yeah, it’s where technology is kind of taking this turn where we’re looking again at technology as a tool instead of as like technology for connection instead of technology for consumption.
ANGELA: Right.
JAIME: Exactly. That is a great way of fitting it. Exactly.
PAIGE: Very cool. Well, I am also excited about these things, and I will look forward to seeing what your studio puts out. Everybody should check out Cornbread, that’s super cool. I will definitely be trying to crumb.
ANGELA: Cornbreadapp.com.
PAIGE: Yeah, and Poetry for Robots.
ANGELA: And Neologic.co.
PAIGE: Yeah, awesome. Jaime, is there any way people can follow you? Are you a Tweeter or anything like that?
JAIME: Yes, I’m @JaimeGennaro.
ANGELA: Thank you for listening to this episode of Women’s Tech Radio. Remember that the show notes are available at JupiterBroadcasting.com. There is also a contact form, or you can email us directly, WTR@Jupiterbroadcasting.com
PAIGE: You can also find us on iTunes, and if you have a minute, we would love to hear a review from you. You can also follow us on Twitter @heyWTR. Thanks for listening.

Transcribed by Carrie Cotter | Transcription@cotterville.net

The post Technology For Connection | WTR 43 first appeared on Jupiter Broadcasting.

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