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The post Brunch with Brent: Peter Adams Part 2 | Jupiter Extras 51 first appeared on Jupiter Broadcasting.

Mike shares his excitement for Ionic, an advanced HTML5 hybrid mobile app Framework. Then Chris asks if the tools used to make the product, as long as the end result is good, really matter?

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Hoopla

Ionic: Advanced HTML5 Hybrid Mobile App Framework

• Getting Started with Ionic – Ionic Framework
• Ionic app showcase – Ionic Framework

AngularJS — Superheroic JavaScript MVW Framework

• AngularJS Tutorial

Epic Games releases $3 million in art and sound assets for free | Ars Technica

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The post Coder Craftsmen | CR 171 first appeared on Jupiter Broadcasting.

Tiffany is a UX front end developer and makes things look pretty! She hates photoshop and the term “Pixel Perfect” though so don’t get her confused with being a designer!

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• Tiffany Ralph (@TheOneTAR) | Twitter
• TheOneTAR – YouTube
• Dead of Winter | Games | Plaid Hat Games
• Zombocalypse – Free Online Action Games from AddictingGames

Transcription:

ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network, interviewing interesting women in technology. Exploring their roles and how they’re successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: So, Angela, today we’re joined by Tiffany. She is a UX developer and she goes into the differences between developer and designer, front end and back end, and all this really interesting industry industry kind of separation that has happened over the years and why it’s important. And we also get into a fantastic conversation about board games.
ANGELA: And before we get into the interview, if you’re interesting in supporting this show, if you’re listening to it week after week and you’re finding this content really awesome, which we do — we have a really good time every time we record and we always get something new from every single episode. It’s really awesome. You can go over to patreaon.com/today and that supports the whole network, but also, specifically Womens’ Tech Radio. And you can donate as little as $3,00 a month or whatever you’re comfortable with. And it’s a monthly basis, automatically comes out.
PAIGE: Yep. And we get started with our interview today by asking Tiffany what she’s up to these days.
TIFFANY: Right now, in the tech field, well I primarily identify as a UX developer. So, as i tell people that don’t really know what that mean, I make things look pretty. So, I prefer, and really more of a front end developer but I spend a lot of time on design teams and whatnot. So I actually also have a design eye. Some people mistake me for a designer. I hate PhotoShop, I hate design. But yeah. And right now I’m actually freelance and I’ve been freelance since November. I’m doing a whole bunch of hodgepodge jobs including some YouTube channel stuff, so day-to-day for me is just really random, because it just really depends on what contracts I have going and if I’m filing anything for YouTube or anything like that. My everyday is not a typical day.
ANGELA: Well, that’s awesome. I like that.
TIFFANY: It is. Yeah. It’s also really confusing.
ANGELA: Yeah. Especially when you don’t get Google SMS anymore.
TIFFANY: Yeah. Darn you Google. My life was made by that. Made or break.
ANGELA: Yeah. I guess you’ll have to maybe research another calendar app something; right?
TIFFANY: Yeah. Something like that.
ANGELA: Or write something to-
PAIGE: Yeah, so for our folks, because this going to go in the future. Google just turned of SMS alerts for calendaring, which I think I lame, because i used the crap out of the feature.
TIFFANY: Uh-huh.
PAIGE: But, we’ll figure it out. So, what is, if you don’t identify as a designer, what do you think is the difference between a UX developer and a designer?
TIFFANY: A UX developer is somebody who when they look at a screen and they look at — essentially, like what need to be done, they think about it in terms of code. Like, they think, oh I need to do this. I need to adjust this padding, this margin, etcetera, etcetera. UX developer is more of a, it’s the designer side. And then a designer, specifically a UX designer is usually, um, their partner in crime, if you’re lucky enough to have a UX designer and a UX developer. And they think of things in terms of actual pixels and the modification of actual PhotoSHop files and stuff like that. So, they don’t really code. So they’re dealing mostly in various visual software editing tools to get mock ups or interaction designs, which is a big one. And UX developers work with them to have those designs come to life, and also, UX developers, because they work so closely and always really have an eye for that kind of stuff, UX developers also are really awesome because we usually have an idea of what a goodish sense of design or interaction would be. And we focus primarily on user interaction when we code things, not always necessarily what’s the best way to code something from like an efficiency standpoint of your code, which gets some really good UX developers can write super efficient super awesome code that is also very user interactive and great for the user. But it’s like this, it’s like the unicorn balance effect of that kind of stuff.
PAIGE: So, like any other developer, you’re probably not an efficiency expert unless you’re an efficiency expert?
TIFFANY: Yeah. But I am a front end developer expert. So, I — like, it’s really, there is a phrase that we use, and people have kind of stopped using it in resumes and interviews, but it’s pixel perfect. And I feel that most UX developers, while we hate the term pixel perfect, it’s true. I can look at mocks, I can look at mock ups or specs or I can just look at a webpage and I can be like, oh, that’s four pixels, it needs to be two pixels. Or something like that. Or, oh, that’s five pixels and it needs to be six pixels. So it’s just like, usually we’re very visual and UX developers, all the ones I”ve met, really do actually want to be pixel perfect. Which, I hate that phrase, but it’s true.
ANGELA: That’s too bad, because I think that would make a great title for the episode. I feel like I need to ask you if that’s okay.
TIFFANY: Yeah, no. That’s fine. You can do that.
ANGELA: Okay. Maybe I’ll put it in the description. Like, even though hates the term, find out what pixel perfect is.
TIFFANY: The only reason I hate it is because, for years there when people realized that front end developers existed and needed to be a thing, so there was this transition seven years ago in the industry. I loved and worked out in Silicon Valley and there was this transition where they started realizing that having a software engineer does not necessarily mean that they can do every — they’re not full stack. You have front end software engineers and you have back end software engineers. Especially as more companies started developing products that were web based, like web apps and that kind of stuff, because the technology space between being good at making the front end of a web app is very different from being good at making the back end of a web app, because there’s just so many languages and concepts involved. And efficiency for both ends of those scale. And so, a lot of companies started posted job listings and one of the requirements was attention to detail, pixel perfect. And it just became this buzz word in the industry and if you were talking with somebody and they were like yeah I’m pixel perfect, like 90 percent of the time they weren’t and it was just really frustrating, because it was a buzzword and everybody used.
ANGELA: Right. And it just kind of became vague, it sounds like.
TIFFANY: Yeah. There’s this great — have you seen the nailed it meme?
ANGELA: Yes. With the, was it with the kid, little baby fist?
TIFFANY: Well, no, so the one — there was one that went around with Cookie Monster cupcakes.
PAIGE: Yes, with the bad, the Pinterest fails.
TIFFANY: Yes. So, and it’s a thing-
ANGELA: Oh, right.
TIFFANY: Yeah, yeah, yeah, where there’s like really beautiful something crafty and then somebody tries to make it and it’s like this horrible version..
ANGELA: Yes.
PAIGE: Nailed it.
TIFFANY: We started doing that in the company that I worked at. The large mega corp that I’ve (unintelligible).
ANGELA: Sure.
TIFFANY: We started doing that to developers. Like, we would do the nailed it where we would have the mock up and then we would have like what they made. And we would do, like nailed it.
PAIGE: That’s awesome.
ANGELA: That’s great. I just did a Pinterest fail on Monday with my kids. It was some sort of a flour and salt dough mix and then you put pebbles in it to make a design and my butterfly did not look like a butterfly and none of them look good. The pebbles were too big and it cracked. It was just bad.
PAIGE: Yeah, Pinterest, it’s like a whole other rabbit hole of doom.
ANGELA: I know. Well, I didn’t go to — I don’t go to Pinterest. I make a point not to, because I’ll get sucked in. My friend did. It was a play date.
PAIGE: So youre friend is attempting to make you a Pinterest addict?
ANGELA: We jointly failed. No, I just let her do it. That’s funny though. That is great. Now, did that, was that good for comradery and — I’m sure it kind of framed the culture, but it wasn’t making fun of people that worked there was it?
TIFFANY: No, it wasn’t. It just started making fun of software development. It was-
ANGELA: Okay.
TIFFANY: Specifically we were on — I was on a design team and we fought tooth and nail to get some front end developers hired, because at the time I was on the design team and I was the rapid prototyper. So they would mock up some crazy ideas and then it was my job to just quickly make something that looked and they could click around. So there was a lot of fake Javascript connecting to empty calls. Lots of static text just being loaded in to pretend it was a database. But I was there rapid prototype maker and we really struggled. We’re like, our — my rapid markups of their stuff, proof of concepts would look like the specs and then the actual product when it went over to enginnering always looked really bad. So my boss made those nailed it meme jokes for a presentation with the higher ups who convinced them finally to hire front end engineers.
ANGELA: Nice.
PAIGE: Okay. The fact that you got memes in a corporate presentation in attempt to actually get headcount, that’s impressive.
TIFFANY: Yeah. And after that they started hiring people who specialized in front end development. That really made a big difference in the product. I think that’s — it’s starting to become more common. So when I went to college in 2005, when I started looking for degree programs, there was nothing that I could find that focused on UX front end development. Everything in computer science was computer science hardcore. There was nothing that specialized in front end and web or anything like that. I think there was one program in some random college on the east coast, and I had never even heard of the college. But now if you went and look for those kind of programs they’re popping up everywhere, because there’s such a demand for those positions.
PAIGE: I mean, even Stanford now has a full track for web and iOS. It’s crazy. That’s good. So where do you make the division between front end design, back end. I mean, I know where I do, but.
TIFFANY: Usually I make the division where anything becomes visual on the screen. So, if anybody — if you’re putting something on the screen, you’re dealing with front end design. Especially with the MVC model. So, model, view, and controller. You can really separate frontend and backend, because you work with backend team really closely to make sure that you’re making the correct connections in the middle area, and then you can focus primarily on the view. And if you need to go into the middle area, you can. But there’s definitely a lot of overlap between that area. That’s where the most code conflict happen, on check in. But I really make the divide. It it modifies a data structure that will eventually appear on the screen in some way, shape, or form, there’s an argument that that could be front end. But if it puts anything on the screen, it’s definitely front end development, in my opinion.
PAIGE: I would agree with that. That’s very cool. So you’re freelancing now. How did you get into freelancing? What are you struggles in freelancing? I’ve definitely met a lot of people who are kind of like not quite happy in a job or they feel like they’d like to try doing their own thing. What are some of the ups and downs for you, since you just started?
TIFFANY: Well, my case is — I don’t — it’s probably something that lot of people can relate to. I graduated from college in 2008 and I had a job before I graduated. I actually graduated early so that I could go and work at this job. And I almost burnt out. I was super close to burning out after three and a half years at this giant corporation, that shall not be named. I had a friend that worked at another larger corporation, not giant, but large, that also shall not be named. He was like, you should come work for us. It’s super awesome. I changed companies and I worked there. It was really awesome for a while and then that large company started to grow into a mega corp, like a very large company and it had a lot of growing pains and they had a lot of headcount reduction either through layoffs or people just leaving because they didn’t like the transition from small to large, or from large to extra large. And so in the three and a half — I was also there for three and a half years, that’s basically my boiling point. In the three and a half years that I was there, I was hired when there was 9,000 — or no, there was like 8,500 employees when I was hired.
ANGELA: Wow.
TIFFANY: When I quit three and a half years later, there was over 20,000 employees and we had a piece of software in the company that somebody made that told you how long you had been — it compared how long you had been at the company with everybody else and according to that script that somebody wrote, I had bene at the company more than 98 percent of the rest of the employees.
ANGELA: Wow. So big turnover.
TIFFANY: Massive turnover and massive influx of new people, which meant that there was just constant turmoil. I was, in my last year of evaluation, the last full calendar year that I was there and I had the employee evaluation thing, I had five different managers.
PAIGE: What?
TIFFANY: And so I was like — and I was in charge of a very large code base and I was working with people in Bulgaria (unintelligible) and so I burned out. I crashed out. They were transitioning, when i was there from FLex to HTML5 and so I was in this weird straddle between Flex and HTML5 and I kept telling myself when they first announced they were going to transition that I would stick around long enough to get my resume padded to be able to add the H5 technology officially and then I would quit. And two years later my fiance was like, when I met you you were talking about how you were going to quit soon and that was a year ago.
PAIGE: And you were like, little did you know, it was a year before that as well.
TIFFANY: Yes, exactly. So I decided, I looked at my finances and I discussed it with my partner and we decided that for my mental stability it would be best if I just quit. So I quit my job and I had a friend that was looking for some design work and web work and basically an everything person at his — he’s trying to kickstart a product, a home automation system and so he needed somebody to do that. So I lucked out in that I quit and then immediately had a contract that could pay all my bills for six months. ANd that contract actually came to an end in May and so now I’m looking for work elsewhere, more contracts elsewhere and I kind of — it’s funny because I kind of just keep like — I have a friend that is very involved in a lot of tech networks in Portland, and she’s probably one of the reasons we moved here, but she keeps throwing things over the fence at me and so I just keep accidently getting these jobs. Where she’s like, oh hey this is this thing and you should do it, and I’m like okay. So I feel really lucky in that regard. I haven’t had to actively search for some stuff. But I also am living very-
ANGELA: Frugal?
TIFFANY: Yes. My fiance is doing most of the — we’re basically on like a 1.5 income household right now. So, but we’re both fine with that because we own all the fancy technology gadgets we need and use so we don’t need to buy anything new. And Portland is significantly cheaper than the Bay area.
PAIGE: Oh my goodness, right?
TIFFANY: Yeah, so it’s actually kind of funny. Because if we had continued to live in the Bay area I would have had to get another job that was like an actual tech job because the cost of living is just so high. And that was part of the reason we moved to Portland was so that I didn’t have to get a traditional 9:00 to 5:00 tech job, because I’ve worked for three mega corps at this point. Well, two mega corps and a large company that was becoming a mega corp, and I just can’t do it anymore.
ANGELA: What was one of your favorite contracts that you’ve done since you left your most recent mega corp job?
TIFFANY: It actually wasn’t tech involved really at all. It was in — I do some video editing. I very much am into the board gaming community. And when I say that I don’t mean like just playing board games, I also review board games. I play test board games for designers. I”m friends with a lot of people at publishing companies, that kind of stuff. And also, I’m pretty, I’m not active on Kickstarter but I’m aware of the Kickstarter tabletop world and I usually know somebody that — I have two friends right now that are running Kickstarters on tabletop. So I had a contract from a friend where he wanted me to do his Kickstarter videos. And so part of that involved going to PAX South in Texas in January.
ANGELA: Oh darn.
TIFFANY: Yeah. Gosh darn. That was a fun contract because the game that he was making was about — it’s basically you’re doing a mini role playing as the Goonies. You’re four siblings and you’re going on this crazy adventure. And so it’s a coop and it’s storytelling and there’s actual numbers and stats that you can lose even if you can tell the best story in the world. So it was a lot of fun because I would go and my job was to film people playing it and people would just have such a blast telling these stories about how they were running around in the mysterious forest and throwing dung at trolls, and all this other fun stuff. But it was a blast. And then editing all of that footage was also a lot of fun into a video. So that was my most fun contract, but it’s not tech related.
PAIGE: Totally fine. I think that that’s one of the beauties of doing — you know, it kind of is tech related. Video is still technology. But being a freelancer, being a contractor is you kind of get some of that freedom to pick and choose projects to be involved in a lot of things. To be a jack of all trades.
TIFFANY: Yeah. I have a friend — I decided to paint. I brought my fiance in a copy of Imperial Assault, which is a Star Wars dungeon crawling game. And I decided stupidly while he was out of town one weekend I would surprise him and paint all of the miniatures in this game.
PAIGE: Oh wow.
TIFFANY: And there’s about — yeah, there’s about 40 miniatures. And they’re like super detailed Star Wars, like Storm Troopers and Darth Vader and ATSDs and the heroes like Han Solo, and Chewbacca, and Luke and all that. And it was stupid and insane, but at the end of it I was able to tell the internet, I was able to tweet about it, because I didn’t tweet while I was going it, because it was a surprise. One of my friends online was like, hey actually can I pay you to paint my set?
ANGELA: Oh my gosh.
TIFFANY: Yeah, so it’s the weird funny thing where it was just like, because I’m freelancing I can just basically do whatever.
PAIGE: You can say, yeah that’s a project I’d like to do.
TIFFANY: Yeah. I can get money for painting miniatures. Which is hilarious to me and a lot of fun, but also makes my carpal tunnel way worse.
PAIGE: Yeah. Righit? Miniature painting is the worse thing for that. Okay, so it sounds like you are super into board games. You review board games? Do you have a YouTube channel or something?
TIFFANY: Yeah. I review board games and my YouTube channel is TheOneTAR. I also am on Twitter as TheOneTAR. I’m very active on Twitter. Most recently, if you go to my channel, most recently I was doing an unpacking series where when we moved we packed all our board games up and then somebody on Twitter was like you should make videos when you unpack them. And so I was like, okay. And then I did. And so I have 24 episodes of me just unpacking a box.
PAIGE: It’s like, re-
ANGELA: Wow.
PAIGE: Re-unboxings.
TIFFANY: Yeah. But people are apparently really into them, because they just want to know what’s in the box.
PAIGE: Yeah.
ANGELA: So what is in the box, usually?
TIFFANY: All of my board games.
ANGELA: Oh, okay.
PAIGE: So they want to see your collection, really.
ANGELA: Right. Okay. So do you pack the box or is it-
TIFFANY: I did pack the box.
PAIGE: Because they moved.
TIFFANY: This was when we moved.
ANGELA: Oh. Oh, okay. I got it. I thought you were like — well I wasn’t sure if you were buying new board games and be like oh what could be in here? Or if you were like putting stuff in there for the show.
TIFFANY: Nope.
ANGELA: Okay, so it’s a result of moving. Got it. That’s great.
TIFFANY: Yeah.
PAIGE: Okay. So I”m a bit of a board game player myself. I’m not huge. I don’t have a YouTube channel, but I’m always interested in co op board games because I find that it’s the best way for me to get people who aren’t board game people to play with me. And a lot of my friends for some reason aren’t board game people. So what should I play?
TIFFANY: Well, what have you played?
PAIGE: Um Pandemic, Zombie Panic, Castle Panic, Forbidden Island, and Forbidden Desert.
TIFFANY: Okay. So if you feel like you’re ready for a level up on your co op experience and you want to go — if you like the zombie stuff there’s a game that’s really popular right now, it’s called Dead of Winter. It’s produced by Plaid Hat games and it’s designed by John Gilmore and Isaac Vegas, I think is his last name. But you are survivors. Every player — it’s kind of this weird — the theme is kind of weird but there’s — the zombie apocalypse has happened so there’s zombies everywhere. And it’s the middle of winter, hence the name of the game. Every player controls a group of survivors and you’re trying to work together to make sure there’s enough food stocked in your little base and also to make sure that no zombies break into the base. And you also can send your survivors out into the town at the various locations to look for things like food or fuel or that kind of stuff. So it’s co op in that regard. And in addition to that, everybody has a secret objective that they are working for. So, for example, your secret objective might be at the end of the game you want there to be five med kits in the base, right? And so those are secrets. So you’re all working together but you’re also trying to accomplish your goal and sometimes you trying to accomplish our secret goal might hinder the survival of the whole group. Because you’re like well my goad needs more med kids, but we actually need more food. Which do I play.
PAIGE: So it’s like coop with secret personal goals?
TIFFANY: Yeah, exactly. And if you want to take it a step up, you can include the saboteur when you deal out the secret goals.
PAIGE: Oh yeah.
TIFFANY: And the sabitor’s secret goal is to accomplish his secret goal and also ensure that the rest of the players don’t win. So it’s usually something like you kill so many survivors and also you get this much food and then you run away. Like that’s your secret goal or something like that. So it’s — the game has a lot — there’s so many components in the game and it can be really overwhelming when you open it up, but there’s a really good teaching series online by Rodney Smith called Watch it Played.
PAIGE: I love those.
TIFFANY: Yeah. He does a really good Watch it Played of how to play it and he also does a game with his son Luke, I believe.
ANGELA: That’s awesome.
TIFFANY: So that’s definitely a level up on your coop.
PAIGE: Very cool. Thank you so much for that recommendation. This has been a fantastic chat. We should totally get together and play some board games.
TIFFANY: Oh, yes.
PAIGE: Maybe we’ll have you back on to talk some more about how all of that ties together and you can tell us how your freelancing is going and we’ll definitely follow along. Oh, and if people want to follow you on Twitter, it’s TheOneTAR?
TIFFANY: That’s right. And it’s spelled out, so T-A-R or, sorry, The and then one is spelled out.
ANGELA: Thank you for listening to this episode of Women’s Tech Radio. Remember, you can contact us by emailing wtr@jupiterbroadcasting.com. There’s a contact form at JupiterBroadcasting.com where you can drop down to Women’s Tech Radio to contact us. Or you can on Twitter. Our handle is heywtr.
PAIGE: You can also find us on iTunes. If you have a minute leave a review and you can check out the show notes at JupiterBroadcasting.com on our page and it will also incluide the transcripts if you have some people who might be interested in the show, but don’t have the time to listen to us, but are fast readers. Thanks so much.

Transcribed by Carrie Cotter | Transcription@cotterville.net

The post Pixel Perfect | WTR 36 first appeared on Jupiter Broadcasting.

Breanne is the owner & web developer for Nerd Nest Media. It provides web design, development, SEO work, brand consulting & social media marketing!

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• Nerd Nest Media
• (3) Nerd Nest Media
• Nerd Nest Media (@NerdNestMedia) | Twitter

Full transcription of previous episodes can be found below:

Transcription:

ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network, interviewing interesting women in technology. Exploring their roles and how they’re successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: Angela, so this week, my friend Breanne joins us. She is a solo founder for the company Nerd Nest Media, and she talks about her journey in technology, what’s like to be a solo founder a little bit, and just kind of the many hats that she has worn in her journey.
ANGELA: Awesome. Before we get into the interview, I want to DigitalOcean. They are the sponsor for this week. They are a cloud housing provider dedicated to offering the most intuitive and easy way to spin up a cloud server. And let me just tell you, I was faced with a situation a couple months ago where my son turned six and was really into MineCraft and had been playing the pocket edition on his iPad. But it just quite wasn’t enough. And of course I — well, I think I might have been able to find a way to play with him via my iPad, but I’m not sure. But regardless, I wanted to get a dedicated server up and running so that he and I could play on the same maps. So, I used a DigitalOcean droplet to spin up a MIneCraft server that will always be up and running. They have locations for their data centers in New York, San Francisco, Singapore, Amsterdam, and London. I don’t have to worry about if our house has a power outage. Well, I wouldn’t be able to play at that point, but anyway, wherever the server is hosted, I don’t have to worry about a power outage, because the server will always be up and running in the cloud. And it’s only $5.00 a month. And if you use the code heywtr, you can get a $10.00 credit, which is a two month credit. So, think about the projects that you could use DigitalOcean for and use heywtr promo code for it.
PAIGE: And don’t forget, if you already have a DIgitalOcean set up, but you haven’t used one of our codes, go ahead and pop it in there. Sometimes it just might work.
And out question for Breanna when we got started was to kind of give us a overview of what she does in Technology.
BREANNE: Hi. I’m Breanne Smith. I am the current owner and web developer for Nerd Nest Media. My company provides web design development, SEO work, brand consulting, social media marketing. And that is my current role in technology.
PAIGE: So, you’re kind of a many hat wearer? Would you consider yourself an entrepreneur?
BREANNE: I would. The entrepreneur side of me has definitely been coming out as each day progresses. But I really love technology, so I’ve just been kind of one of those closet nerds, if you will. Just researching, doing things on my own. And then it’s kind of given me the love for wanting to provide these services for people to get them to understand what the web is and how it can help their business.
PAIGE: So, it was kind of the journey for you learning to understand that made you want to kind of help others do the same?
BREANNE: Yes and no. You know, I went back to school later in life. I’m in my 30s now and just graduated in 2012. When I first went to college back out of high school I thought I wanted to write for Rolling Stone magazine. So, I was doing journalism, music theory stuff back then. Which is great, because now I still get to use my love writing and creativity, but just in a totally more technologically advanced way. So, that’s what I started doing. And then I moved from Indiana to Austin Texas and I started working for a nationwide property maintenance company. So, I was managing like 20 people at the time and had a portfolio of like 7,000 foreclosed homes all over the country that I was maintaining. So, it taught me a lot about professionalism, completing tasks on time. really kind of prepped me for that real world situation. And then, from there, I, we moved out to Oregon and I really didn’t have a job or anything going on. So I thought, you know what, I am going to take my love for technology and see what I could do with maybe going back to school and starting a business of my own. My parents owned a couple of furniture stores in Indiana and they’re actually who really catapulted me into wanting to start my own business, because as a small company themselves, they were paying this “web company” that was really not doing much for them, $350.00 a month to maintain their website, do social media posts, things like that. And my parents were getting frustrated and not understanding why they weren’t getting results and this web company was helping them. So, I asked, you know, hey I know a little bit about a little bit. Can I talk with them and maybe see what they’re doing and use the big technical terms and kind of coxe out of them what they’re doing. I called these people and turned out, they were just a marketing company who said they can do web work and were outsourcing this web work.
ANGELA: Oh my goodness.
BREANNE: To other people who knew nothing about my parent’s business. They knew nothing about their business practices. And so, getting off that phone call, I was the most frustrated I’ve ever been in my life for my parents. You know, that they’re this small company, they’re older, they don’t understand the value of the web and what it can do for you. They know, just from me harping on them, that they needed a website. And a the time, I didn’t have my degree so I didn’t know all the ins and out of it. So I literally went back to school solely to-
ANGELA: Help your parents?
BREANNE: Kind of negate these people. Yeah. Well, no. I actually don’t like to do business with my family.
ANGELA: Right.
BREANNE: Because it can — I don’t want to mix business with pleasure there, but it really kind of made me see what type of people are out there saying that they can do the stuff for small business and build their brand and build their company, but in reality they’re not doing anything. They’re just taking money and saying that they’re going to put this post up. And the post, you know, even on their social site, has nothing to do with what their business is.
ANGELA: Yep.
BREANNE: So, once my husband I moved out here to Oregon I thought, okay I’m going back to school. I’m getting my degree in web design and development, and I’m going to start company that has morals, wouldn’t treat people the way that these so called web companies were treating my parents, and really pride myself on kind of hand holding a lot of my clients through this process of understanding how their business can actually grow with putting a little money into the web side of it.
ANGELA: Right. That sounds-
BREANNE: I know that’s a little long winded but-
ANGELA: No, no, no. It sounds exactly like what I went through with my mom. Because she’s self-employed. She’s owned a restaurant in downtown Seattle for 20 years now. I think.
BREANNE: Oh wow.
ANGELA: Anyway. Yeah, and she recently was on the, I need to, I need the social media aspect. I was the one that forced her to do a Facebook page and she’s really popular on there. She post her specials there every day. But then a social media company, just like you said, came along and was like we can build your brand and whatever. And she went for it. ANd it’s really not yielding anything.
BREANNE: Oh man.
PAIGE: It seems like a market that seems so easy to take advantage of people, because you just have to use some jargon.
ANGELA: Yep.
BREANNE: You’re exactly right. And they think, oh wow, they’re using all these great buzz words. I’ve heard that word before but I don’t really understand it. And so, it took a lot of me sitting down with my parents and getting them to understand how they were taking advantage of my parents. Because they didn’t even really understand what they were or weren’t doing, to be honest with you.
ANGELA: Uh-huh.
BREANNE: I was so frustrated. Seriously. I was just horribly frustrated for them and knowing that there’s hundreds of companies, probably thousands of companies like that out there, where there’s outsourcing everything. It really doesn’t give that personal touch. And it really just makes me feel like all these small businesses are just giving away money and not getting anything in return, and then getting a sour taste in their mouth about what the web can do for them.
ANGELA: Right.
PAIGE: I’m going to pick your brain then. What’s a good thing to watch out for? If I can’t necessarily work with you, how do I know, if i own a business or something, like what’s the difference between working with someone like you and someone who is going to take advantage of me? How can I tell the difference?
BREANNE: A big thing is reading the name of their company. If they have the word marketing in their company, nine times out of ten they are a marketing company. If they can offer web services that’s great, but I would, as a small business I would talk to them about what their services provide and who is providing those services for me. Is there a point of contact I can call and talk to that person who is building my site and have them explain to me why it looks this way or talk to them about how I want it to look differently. If they’re impersonal with you and, oh I have to get back with you, and 13 emails later they’re still not answering your questions, if they’re dodging questions, dodging answers, things like that, those are big signs really, for me at least. And knowing that they’re just solely in for marketing and that hundred to $400,000.00 whatever it is montly fee that they’re getting. And honestly, it’s a gut thing too. You know, if you’re not getting the right service from somebody and you’re not feeling like they’re really being helpful, that’s another big key point that they’re probably — they probably don’t know what they’re talking about.
PAIGE: So you started out hoping to do music journalism.
BREANNE: Uh-huh.
PAIGE: And you ended up in web design and development, essentially, right?
BREANNE: Uh-huh.
PAIGE: What does that transition look like? Why? have you always been nerdy? Were you the kid with the Commodore 64 hacking away at the keyboard? What does that look like for you?
BREANNE: Well, for me I wasn’t — you know, I was always int, you know, we always had, my dad actually has always been very much so up on the technical side of things. Like, we always had the latest, greatest TVs and radios and as soon as the computer came out we had the computer, desktop in our house at the time. So, which was huge, mind you. So, you know, I always have been interested in it, but I don’t think I really grasped the understanding and really the power of technology until I was working for that management company, the property management company. And we had such a cool system we used on the back end and I saw just really how it helped their business. That kind of pushed me forward and shifted my gears. Like I said, I’m in my 30s, so I’m, you know, it really shifted my mind into thinking, okay how can this benefit every company out there. And so, I really, you know, I’ve always dabbled. I love video games. I always played video games as a kid, but I really don’t think it was until I got older and understood how it could compute to business that made me really want to start doing this as a career.
PAIGE: All right. So, I”ve got to ask. What was your favorite video game as a kid?
BREANNE: I mean, I’m old school though. I didn’t do, like I got a little bit-
PAIGE: We’re equally old school in this room.
ANGELA: Yeah. We’re your age too.
BREANNE: Okay, cool. So I was more in, I mean I loved Mario and Duck Hunt and, you know, all of that stuff too, but I love-
ANGELA: Donkey Kong. Say Donkey Kong.
BREANNE: Yes. Yes. I was going to say Donkey Kong, but I just am aging myself here, but yeah Donkey Kong. All those little games I loved to play. Mario Bros of course was my — I mean, that’s true to my heart. I always played it.
PAIGE: You know, I still know how to get all the warp zones, right?
BREANNE: Me too.
PAIGE: Yeah. Totally. Yeah, Mario, Legend of Zelda and original Tetris on the Gameboy for me. Those were the big ones. Especially in competitive mode, because I still have yet to meet anyone who can beat me on Tetris in competitive mode. Which is not normal mode people, it’s different.
BREANNE: What about Punch Out? Did anybody play Punch Out all the time?
ANGELA: Nope.
BREANNE: No?
PAIGE: I like the, we had the Olympics. We had the power mat and so you do the olympics thing. That was definitely better than (unintelligible).
ANGELA: Yeah, i remember that now.
BREANNE: That’s way cooler.
PAIGE: I learned very quickly, as did my little sister, that running on the powermat was not nearly as fast as sitting next to the powermat and hitting it with your hands like bongos.
BREANNE: Oh my gosh. Yeah.
PAIGE: Much, much faster. You can get way farther, and then you can jump infinitely because you just lift your hands and on the long jump you just win.
ANGELA: Oh my gosh.
BREANNE: Oh my gosh, that’s amazing.
PAIGE: Right. Yeah, it’s cheating.
BREANNE: Where were you growing up?
PAIGE: Massachusetts.
ANGELA: VIdeo game hacks.
PAIGE: Yeah. Well, you know, when you can’t go outside in the sun because you’re a ginger you have to do something in the summer. So, do you still pay video games?
BREANNE: Yeah, I do. I mean, and of course I’ve stayed true to Nintendo, so I just have a Wii, because I literally, like that’s how much I love Mario Bros. Like, I will play every single one that comes out.
PAIGE: Have you played the new Mario titles where you can play like four players simultaneously?
ANGELA: What?
BREANNE: I don’t have a Wii U, so I’m not sure if that’s new with the Wii u?
PAIGE: No. No. It’s a Wii title.
BREANNE: It is? Okay.
PAIGE: Yeah. You’ve got to check it out.
BREANNE: I haven’t played it.
PAIGE: Yeah. You can play four players simultaneously, and when you have a Yoshi you can eat the other players and then spit them.
BREANNE: Oh my gosh.
PAIGE: It’s amazing.
BREANNE: I”m typing this right now so I don’t forget.
PAIGE: So if you folks at home haven’t tried it out, it’s old now, but, and i think they just put out another new one, but I don’t have a Wii U either. So what do you use as tools to get your job done? Like, you — I know, because we’ve talked before, that you use WordPress, but either what do you use in WordPress, what sort of text editor do you use? What helps you get your job done?
BREANNE: So, text editor wise, I mean I love Sublime Text and Notepad ++. Those are both my go to text editors and things like that. But I do love WordPress and I love to work on content management systems, especially for my clients, because it really helps them be able to feel like they have a grasp on their website. And even go in, if I teach — I can teach them how to go in and make their own blog posts, their own changes. And then they don’t have to utilize me or pay me money. Especially if they’re a little bit on the tech savvy side, so thats’ why i use WordPress and why I love WordPress.
PAIGE: Yeah. I totally agree. I like to tell people, I’m like, if you can post on Facebook, you can learn enough WordPress to help yourself out.
BREANNE: Exactly. That’s exactly right. And I’m actually just — I just got done before this walking through my last client with his blog and getting him up to speed with everything. And he made his first blog post and uploaded the images and everything himself. So, and knows how to change the sidebars to what it needs to be. So it’s really empowering for me to see them get it and smile and understand they’re in charge. It’s not just me, it’s them. So, that’s why I love WordPress so much. I mean, it’s got it’s faults as far as security sometimes, but other than that, I mean, as long as you have a good security plugin in place, you’re good to go. But then I love Illustrator and PhotoShop and stuff. I do all — I love those for design and doing mock ups and things like that. That’s about all I use.
PAIGE: Did you learn most of that in your school program, self-taught? Did you have online resources?
BREANNE: I’m mostly self-taught. I loved school. I am — I think that’s where my nerdiness comes from is because I always loved school as a kid. I never missed a day of school from kindergarten to my senior year. Got a special nerd award for that at the end of my senior year.
PAIGE: That is a very special nerd award.
ANGELA: Yep.
BREANNE: I still have it. But, yeah, so I think my love of school really carried me through, you know, getting through college this time and helped me be more successful. I don’t want to tell someone who is in school that they shouldn’t be in school, but honestly, the type of work that we do, a lot of it is self-taught. ANd you have to continually educate yourself aster school even, you know, to keep up with the latest trends and keep your ear to the ground with technology. So, it’s not say that I didn’t — that I’m not glad I didn’t — went to school and got my degree, but, you know, to be honest with you, most of the stuff I’ve learned as been self-taught. I used Lynda.com a lot for things that — I don’t like to tell my clents no, ever. So if i don’t know it, I don’t tell them I don’t know it, I just research and learn and try, you know, and charge them less for that since I have to do more education time on my end. So that’s kind of how I feel. I’m more successful in this industry, because I am so willing to learn — so much more willing to learn all of the new technology that’s out there.
ANGELA: So, do your clients basically use you to get up and running or — do they do that and then they’re on their own and you also have continuing customers where you actually do the stuff for the?
BREANNE: Yes. I kind of am a one stop shop. I think Paige said, you know, I’m a woman of many hats. I can do a full service as far as if someone just comes to me and they’re like , I don’t want to understand this. I don’t care to understand this. I need a new website. I can do their hosting for them. I do hosting reselling. And also set up their domain, buy their domain, set up everthing from scratch. And then I can either help them maintain that every month if they want me to, or like I said teach them how and they can do that, and I take a back seat unless there’s an emergency I”ll come back in. But then, there’s that flip side of things where someone is already up and running. My main client that I have, I’ve had her for two years and when she came to me two years ago she had had a web designer who was getting frustrated with her. I love her with all of my heart, but she’s more into the pretty side of things and not the technical side of things, which is fine, but I don’t think it translate well if a web person isn’t able to kind of speak to her in those layman’s terms and get her to understand it and why she has to pay this money.
ANGELA: RIght.
BREANNE: So that web person left her and took her entire website down. So she was stranded with no website and she runs a very high end salon and so she was completely stranded with no website. So, I came in, got it back up, because it was a WordPress site. I was able to recover it and since then has helped maintain her site and am rebuilding that one plus a new one for her for a separate salon she’s doing currently. So, I’ve been working with her for two years and it’s been great. So, I love the ongoing stuff, but am able to just do one quick fix for clients and then they can about their business if they don’t need me anymore.
ANGELA: Sure.
PAIGE: Yeah. It think it sounds, I don’t know what (unintelligible) this is, but I think that if you have a small business working with other small businesses for your other services is really beneficial for both parties usually. As a small business, you can do things that as a giant business someone might not be able to, because they’re tied up in red tape or corporate policy or whatever . Like some marketing company that has all these standards and SOP and jazz.
BREANNE: Exactly. I really like it, because you can really, you know, dive into their culture and kind of really get to understand their company. And so, I think I do better work when I understand the business, obviously, and understand what they’re mission is and what they’re goals are. It helps me to really format the site to help their end user a lot better.
PAIGE: Yeah. I agree with that. Even as a developer, people think you’re just making computer stuff work, because I don’t really do design or when I do it’s terrible, but even understanding what the user experience is supposed to be or –and necessarily, the client doesn’t always know what they want in the experience. They’re just like, this is what we do and these are the customers i have, and being able to kind of craft that. I can do so much better when I can sit down and have talk time with them and get to know their business, or stop by their business, or whatever.
BREANNE: Exactly. I really love that so much more than — because I do — I have lived in many states so a lot of my clients are out of state. And so it’s — there’s something to be said about sitting down and having a cup of coffee or tea with somebody and explaining their business, versus being on Skype or something like that. Because there can be distractions and they’re not really into it. So if I can get somebody to focus with me it goes a lot easier.
ANGELA: Have you ever been to a sewing retreat?
BREANNE: I have not, but I do love sewing.
ANGELA: I recently went to a sewing retreat and it was so much fun. It was just two full — well two and a half days of sewing and it was just amazing. But what do you like to sew?
BREANNE: I like to sew anything. I love to make clothes. That’s what i started doing as a young girl. My mom made all my baby clothes when I was kid and so — and then she made these awesome dolls that she would sell to get more fabric to make my clothes.
ANGELA: Wow.
BREANNE: So, I learned from a very young age. Yeah, she’s really awesome. But I learned from a young age how to sew and to work around a sewing machine. But in more recent years I’ve been teaching myself to knit and crochet a little bit. It’s not my strong points but the sewing machine is my strongest point. And I love to sew anything. From pillows to clothes to anything.
ANGELA: Cool.
PAIGE: I have a love/hate relationship with sewing and crocheting. I’m amazing at sewing and crocheting in straight lines.
BREANNE: Yeah.
PAIGE: But not turning. So, if you have a pattern that is straight lines, I actually sew very well. It was — part of theatre degree is that you have to do costuming. I know how to do all the seeming and all the edging, but if i have to turn, not as good. Pillowcases, awesome.
BREANNE: Yep, just a square.
PAIGE: Oh yeah. Yep. No problem there.
BREANNE: Well you’ll have to tell me more about the sewing retreat. That sounds really cool. Can you bring whatever type of sewing stuff or is it-
ANGELA: Yeah. You just — in this case you — it was about 25 women and we went to Warm Beach, which is here in Washington, and we rented out a bunch of rooms and we just set up and we were able to keep out setup in this banquet room all weekend, and the beachfront was right there. It was amazing.
BREANNE: Sounds awesome.
ANGELA: And all the meals were catered. Yeah. I ate so much, I thought that I would literally weigh five to 10 pounds more when I was done, but I actually lost a couple pounds because I would walk. I would go for a walk on the beach after eating, which speeds up your metabolism. It was awesome.
PAIGE: I just wanted to ask one more thing.
BREANNE: Yeah.
PAIGE: If there is one thing in technology that kind of is either coming down the pipe or gets your really jazzed now what is it?
BREANNE: Wearables. I’m all about wearables right now and the power that they have.
ANGELA: So how is your Apple Watch?
BREANNE: I don’t have an Apple Watch.
ANGELA: I’m just kidding.
BREANNE: I’m an Android fangirl.
ANGELA: Ah, okay.
BREANNE: I have been Android from the start. We do not even have any Apple products in our house until my husband had to get a work phone and I said, well get an iPhone so I can test my websites on it and stop using emulators.
ANGELA: Perfect. Perfect, right? That works.
PAIGE: So, do you have an Android watch?
BREANNE: I do. But I started out with like Fitbit then other things like that, but I really love the blending of the fitness side of things with the nerdy tech smartwatch side of things.
ANGELA: With the practicality. Yeah. So, do you have the Pebble? Is that Android? I don’t even –
BREANNE: Uh, yes. Yes. It’s actually what I have. Yeah, I’m waiting for the two to come out though.
PAIGE: The Pebble is (unintelligible). That’s very cool.
BREANNE: I’m waiting for the Pebble 2.
ANGELA: Uh-huh.
PAIGE: Nice. I am a little intimidated. So, Angela, in studio, has the Apple Watch and I keep watching her flip it and it looks really shiny and stuff, but I’m a little intimidated because I have found in my life right now, where I’m trying to get a lot of high volume work, high quality work done, like the less notifications I can have in my life the better off I am. Like, how do you balance that, the two of you?
ANGELA: I have certain people disabled for notifications and Telegram, it can only tell me so much on my watch and i can’t respond to it, so mainly it’s come in handy like if I”m at the bus stop and trying to get Dylan off the bus and put a stroller, I can just look at my watch real quick and see a notification or know that somebody is available.
BREANNE: Yeah, I agree with you on the integration of the watch with my phone. I think, you know, especially for me the working out more and stuff, I just my phone , or excuse me, my watch a lot more for that than i do my phone. I can keep it nearby but not have to carry my bulky phone around.
ANGELA: Uh-huh.
BREANNE: And then as far as, I use my phone more for like long winded emails. But if I just need to send something really fast I can use my watch. Or just notify my husband really quick, I”m on my way. Anything like that. It’s a lot easier on my phone to just reply with a little emoji or something than it is to pull out my phone, like you were saying, and mess with that. It’s just an (unintelligible) of use type of things for me. Anything to make my life easier I’m all for it.
ANGELA: And I was wearing a Fitbit as well up until I got the Apple Watch. And in fact, I wore both of them for two weeks on the same wrist, because I just didn’t want to let go of the social aspect of Fitbit.
PAIGE: Well, you can still use the phone for Fitbit.
ANGELA: Yeah. Oh, I don’t know, yeah, okay. Well it still had — so I still use my Fitbit at night for sleep though.
PAIGE: You can use both.
ANGELA: Really?
PAIGE: Uh-huh.
ANGELA: Okay. You’ll have to show me how to set that up.
PAIGE: I will show you that.
ANGELA: Because I have no idea.
PAIGE: Yeah. I like FItBit, but I don’t own a Fitbit device anymore, because I never got the wrist one and they’re small and I lose everything.
ANGELA: Yeah.
PAIGE: Well, so you guys have me interested. I have one other question. Were either of you watch wearers before you got your smart watches?
BREANNE: I was not at all. I literally only, I don’t even wear earrings anymore. I just wear my wedding ring. So it is like the only other thing besides my wedding ring I wear.
ANGELA: I wanted to be, but I am one allergic to nickel, I believe, and two I have very acidic skin. So any watch I’d wear it would literally corrode the metal. It’s weird. It’s not like the metal would wear away. The metal would explode from inside. It would, like a barnacle. You know, it was so weird. And it would cause rashes and stuff so I stopped wearing. but I have the sports band Apple Watch, which isn’t metal at all. And so far I”ve had no irritation from the back of the watch where it’s metal.
PAIGE: Yeah, I’ll be interested to see if your Apple Watch explodes.
ANGELA: I know, right?
PAIGE: If it does, we need pictures.
ANGELA: Well, it doesn’t literally explode. You know what I mean? So I would, I love having a watch.
PAIGE: Interesting.
BREANNE: A friend of mine has the Apple Watch and he has tattoos on his wrist, and they’re very dark as it gets down to his wrist, so he actually has to wear it on his other wrist, because it won’t read his wrist.
PAIGE: Yeah. It can’t read through the-
BREANNE: Because there’s dark. Yeah.
PAIGE: Because it’s an optical heart rate monitor, so it literally can’t read through your skin.
BREANNE: Yeah.
PAIGE: I think that they’ve adjusted so that people of darker color are okay, but tattoos are too much.
ANGELA: Wow. Yeah, I didn’t even think about that.
PAIGE: The ink is still too much in the way.
ANGELA: Huh.
PAIGE: Yeah, because it’s based on the same technology that the use in hospitals where they clip the little pulse monitor to your finger.
ANGELA: Right. Right. But I didn’t think about people of people of darker color. It’s kind of like Band-Aid coming out with skin tone, but only for Caucasian.
PAIGE: And correct me, audience, if I’m wrong, but as far as I know it works for skin but tattoo ink, especially in the very dark colors is too much, because it’s several layers of problems.
ANGELA: Oh.
BREANNE: And I’m pretty sure you’re right. That they’ve fixed the darker skin, but just not the tattoos. And his are like two big, huge black lines that come down towards his wrist. Not good. But I just — I actually read this morning that Google is actually trying to get this tiny, tiny little radar system that actually and sense your hand gestures and stuff, because I guess in their mind smartwatches and stuff aren’t taking off as well as they should be. And so, you know, it’s more like early adopters and stuff like that. Like us, that really, really want new technology and stuff that are getting it, not so much the general population. And so they’re trying to — and I guess Google’s thinking behind it is that they’re such tiny little touch screens that it makes the device difficult to control it, I guess. And so they’re developing this radar system that can sense hand gestures instead of having to just put your finger on the screen.
ANGELA: Thank you for listening to this episode of Women’s Tech Radio. Remember that you can find the show notes with full transcription over at jupiterbroadcasting.com. Just go to the shows dropdown and select Women’s Tech Radio.
PAIGE: You can also use the contact form on the web page to select Women’s Tech Radio to get in touch with us, or shoot us an email at wtr@jupiterbroadcasting.com . You can also find out show on iTunes and you can follow us on Twitter @heywtr. Thanks for listening.

Transcribed by Carrie Cotter | Transcription@cotterville.net

The post Nerd Nest Media | WTR 32 first appeared on Jupiter Broadcasting.

Juliet works as the Director of IT and Creative Services for Hearing Care Solutions. She made her way into the tech field because she likes money!

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Show Notes:

• Hearing Care Solutions
• Petroglyph Games
• Spotify Music
  

Full transcription of previous episodes can be found below or also at heywtr.tumblr.com

Transcription:

ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network interviewing interesting women in technology. Exploring their roles and how they are successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: Angela, today we’re interviewing Juliet Meyers who is a friend of mine, and she works for Hearing Care Solutions as an IT and web manager. She wears a lot of hats, and we get to talk about a whole bunch of that in the show.
ANGELA: And I hear she likes money.
PAIGE: I have heard that.
ANGELA: SO, before we get into the show, I want to tell you about how you can support this show. If you like this show, you can go to patreon.com/jupitersignal. That is how you support the whole network. Today represents Tech Talk Today. It is a show that we put on as a thank you for the people that subscribe to our network. By subscribing, you support the shows of the network, not just one in particular. And, as I mentioned, Tech Talk Today is the thank you show. You can also look forward to some interviews because we will be at Linux Fest Northwest this weekend, and it is going to be amazing. We hope to get some interviews and just some good content to talk about in a future show.
PAIGE: Women’s Tech Radio will be there along with most of the other hosts of the Jupiter Broadcasting Network, so come by and say hi if you’re there.
ANGELA: Yep, it’s in Bellingham, Washington.
PAIGE: And we started our interview today by asking Juliet to explain what she’s into in IT now.
JULIET: Hi there. My name is Juliet and I’m really excited to be on the show today. I’m the director of IT and creative services for a hearing aid company, and my role is to support all of our WordPress sites, of which there are multiple, desktop support as well as doing all the Photoshop, managing all the social media. I’m really a jack of all trades for my company, on top of trying to manage my VM ware boxes. I really run the gamut between doing more local box stuff as well as some of the server stuff, and as well, of course, running around and chasing people down through the internet for various different tasks, things like that. And, it’s a really varied role and I’ve learned a ton in the last couple of years, so I’m really, really excited to get to talk a little bit about it today.
ANGELA: So, any hats. I think that is a common theme of a lot of our interviews. IT can’t be pegged down to just one particular task. It’s not a button pushing job, that’s for sure. Like, not one single tasks. Can you elaborate on the social media aspect of what you do?
JULIET: One of the things that I do, I do a lot of the SEO installs for our various different websites, and then I also deal with some of the social media aspect. Social media is something that I have worked with throughout my last four jobs. I was a super early Twitter adopter. I think my Twitter handle is from 2007, my original one. I got to watch social media evolve. I used to be a community manager actually, for a company that went from having one million users to 13 million users.
ANGELA: Wow.
JULIET: Yeah, that was an experience. I’ve got some war stories from that. I used to work for a group called MapMyFitness and so I had the pleasure of watching them grow from an angel invested company all the way through to three rounds of VC funding and they actually got bought out by Under Armor in the last year, after I departed the company, but I really got to see social media as it started to grow. Back when they were just starting the F5 conferences, things like that.
PAIGE: So, do you enjoy your social media role?
JULIET: I do. The demographic that I work for is actually 55 and over, so a lot of the social media that I do presently is more answering questions and kind of directing people to the website. So, you know, we don’t have — we have more of a passive social media presence at the moment than we do an active one, where you might see in a startup or a tech firm.
ANGELA: Now, does that mean that the hearing aide company, I mean obviously mainly is geared towards elderly, but do you offer children’s hearing aids and young adults?
JULIET: We can, mostly we do a lot of Medicare and Medi-Cal, Medicaid.
ANGELA: Oh, okay, sure. Right.
JULIET: So, the majority — we have done children’s aids, but they are the rare exception, not necessarily the rule. But we do have some individuals who come in through Facebook every now and again, but it’s important for SEO and SEM to have those social media links and to push your blog. We get a lot of blog traffic, actually, through a couple of our different sites. So, that’s been really interesting to see. Obviously that’s a big deal in terms of your SEO rating.
ANGELA: Right. You know, interestingly enough, even though elderly is your target demographic, it’s probably their kids helping them –
JULIET: Yep, exactly.
ANGELA: – getting the hearing aids. So, yeah, it’s definitely not all for not.
PAIGE: That’s interesting, because I was actually going to ask. It’s fascinating to me that you’re even getting questions on social medial about stuff.
JULIET: We do. You know, it’s funny, if you talk to — obviously you’ve got kind of the newer end of social medial, but the kids now, like the tweens, you early 20s looks at Facebook as the old people network.
ANGELA: Oh my gosh, no way.
JULIET: I kid you not. I kid you not.
PAIGE: No, that’s true.
JULIET: It breaks my heart. I remember when — I mean, obviously you guys do too — when Facebook and Myspace started hitting the scene.
ANGELA: Yeah.
PAIGE: Well, when Facebook first came out you had to have a .edu to even get on.
JULIET: That’s correct.
PAIGE: You had to be in college.
JULIET: Exactly, which is why I didn’t join initially, because I thought that was elitist.
ANGELA: Yeah, exactly. Yeah, I’m like no, Myspace is fine.
JULIET: Right. I had two Myspace profiles, one for my radio persona and then one for me, because I used to work in radio. I used to be cool.
ANGELA: That’s news to me.
JULIET: But, it’s really fascinating to see — because both of my parents are well over 55 and they both have Facebook pages. They both use them to connect with family. So Facebook is not what it once was. I mean, what it is, one in six people on the planet has a Facebook.
ANGELA: Geez.
PAIGE: Yeah.
JULIET: I think I read that statistic somewhere on the internet, which means it has to be true.
PAIGE: Statistics don’t lie.
ANGELA: As long as it was @fact on Twitter I think you’re good.
JULIET: Right.
ANGELA: I believe everything that one says, no.
JULIET: Clearly you should. And I believe everything Reddit tells me, so we’re about even.
ANGELA: Right.
PAIGE: So, you’ve talked some about SEO, and for those in the know, what does SEO mean/stand for?
JULIET: SEO is Search Engine Optimization. You’ll also occasionally read SEM, which is Search Engine Marketing. What that is, is basically trying to kick Google in a way that Google likes to be kicked to put your webpage up at the top.
PAIGE: Okay, and is that a skillset like you went to college for to learn search engine marketing or whatever?
JULIET: No. Yeah, right, no. I’ve been out of college a while. So, my degree is actually in broadcast journalism. My background is in television and radio. I know of organically — that’s a fun word — fell into this area of tech. My journey kind of started — I left Las Vegas and CBS in 2009 and actually got a job here in Denver working as a quality assurance tester. My background for QA is actually in video games. I worked for Petroglyph Studios for a number of years (inaudible) out of Las Vegas. And I think they have a new game out. They always have a new game out. I don’t recall what it is, but — Grey Goo, I think is the name of it. Anyway, I started doing quality assurance and testing for MapMyFitness in software and I ended up moving into their customer service division, which included all of — there was 12 employees when I started and I think it was around 100 when I departed. So, I ended up in customer service and became their CSR Manager, and that meant I was doing all of the software testing and then doing all of the releases on Facebook, all of that fun stuff on Twitter, and through all of their different marketing channels. So, I kind of learned about SEO and SEM in the field as it was becoming more prevalent around 2010. So, I just got very lucky in that I got to grow up with the position and kind of grow into SEO marketing. It was a huge part of what we did for MapMyFitness, because everything had to be very geotagged. Which is to say, I live in Austin, Texas, and I want to find all of the great runs or cycling routes. And so, everything that we did for that company was very, very built into — we actually had a great development team — everything was very, very stringently built into the code to encourage people to, when they Googled trail Austin, Texas, that’s what would come up. So it’s a marriage of marketing as well as an agile development team, and I mean that more in the actual term of agile, not just the developmental style.
PAIGE: Obviously, you didn’t start in tech, and you’ve kind of wound up in tech. What was that moment like or kind of the transition? Why the transition? What kind of spurred you to get out of radio to move over to do QA?
JULIET: I like money.
PAIGE: I can understand that story.
ANGELA: I like money.
JULIET: Yeah, that’s really the base part of it. I was living in Las Vegas and I worked for NPR for a number of years, and that was absolutely fantastic. It was a great experience, and I did a lot of different things for them, and then decided that I wanted to travel a little bit more. So, I wandered off to Guam for six months. Came back to the United States and just kind of wanted to get back into radio, but I wanted to get back into commercial radio. Commercial and non-profit radio are very, very different, and I wanted to live that lifestyle, but part of the joy and detriment of radio is that it is a lifestyle. You are literally eating, sleeping, and breathing radio. I mean that is — that’s all of it. So, I went back to school, go another set of certifications and got into it. Had a great time, met some really interesting people, did some interesting things, and then decided that I didn’t want to work three jobs to support my radio habit, because the only way you can truly support yourself in radio is if you have the morning show or you are the afternoon drive show and/or have an wealthy spouse. So, I worked four jobs, 70 hours a week to support the radio habit.
ANGELA: Oh my gosh. Wow.
JULIET: Yeah, I loved it though. I mean, it was great. I did it for a number of years, and it was fantastic, but then I kind of was starting to stare down the barrel of my 30s and a buddy of mine said hey we have an opportunity, why don’t you come out to Denver and I said I really would like to stop working like a crazy person.
ANGELA: Okay, so I have a question.
JULIET: Sure.
ANGELA: In my background, I worked for five years at a medical supply company, and I started in the shipping department and worked my way up. Then I moved to purchasing, and then I moved upstairs to customer service, and then I kind of just became the operations manager without the title.
JULIET: Oops.
ANGELA: Oh, it’s fine. It’s because there was an operations manager, but anyway, the point is, I had to learn all about the billings aspects and all the different — have you had to learn that and has that been an adjustment? Do you enjoy it? What is your level of participation?
JULIET: I love my job right now. Every day is different for me. It’s fantastic. I get to — you know, from the little things of why doesn’t my printer work to, oh God, oh God, it’s on fire, why are the servers not responding. Oh God, Oh God, please help. Crisis management is something I’m very accustomed to when you work in radio and there is flooding happening, or you have to suddenly change things, or someone says a naughty word on the air. There are a series of fire drills that go with that. And then I jumped directly from that particular pan right back into the fire, which is to say a startup. And anybody who has worked in a startup knows what that comes with. It is like a four letter word. I still had PTSD from something called the Tour de France. So, crisis management is something that I live for, I’m very comfortable in, and I’m very lucky that the company I work for now is actually run and managed by women. All of our executives — the majority of our executives, excuse me, are women who are exceptionally skilled in their field. They’re visionaries in their field and are absolutely fantastic. So, you know, I’ve been given the opportunity to really learn how to use a VM ware machine. Obviously, my background was not necessarily in that. I have an extensive Photoshop background, so I’ve gotten to learn more about CSS. I’ve gotten to really get to know WordPress in a very intimate fashion, because we do a lot of — we are very agile in our website development here. So, we make a large number of changes, and so it’s my job just to never say no. So, I’m sure you guys understand where that goes.
PAIGE: That is the IT magic, right? Never say no.
JULIET: Right. So, my job is to say yes and get it done as (inaudible) and with pizazz and a smile on my face, and I absolutely love the company I work for. I cannot say enough good things about them. They take great care of their team members, and empower their executives and their management to make those decisions that are going to make the company better. We are doing something amazing. We are really helping people get hearing aids, because it’s a bloated market. People can pay up to 3,000 — Three, four, $5,000.00 per hearing aid and we offer them for significantly less, so I get to go home feeling good about what I do.
PAIGE: Yeah, that’s huge is when your job feels like it makes a difference. What is the hardest part for you? You like the crisis. It seems like you like the learning and the job. What are your pain points with IT?
JULIET: I have learned a lot, but there are still some things that I don’t necessarily understand. You know, when something doesn’t work, I use an Asterisk phone system and I don’t program in Asterisk, in fact, I don’t program much in anything, except maybe HTML. I’m a WordPress jockey, I’m not a dev. So, when I run into something where I’m going — my problem is maybe, you look at a problem and you know it’s above your skill level, and it’s that moment of I need to get everything back online and back okay, but I’m not exactly sure how to do that. Fortunately, we have a wonderful offsite IT team that I can call on and say hey guys, this is above my pay grade, so what’s broken. And they’re fantastic. They’ve actually been great tutors and have been very helpful. So, it’s been a really, really good experience. But definitely my challenges are when I come across something where I just have absolutely no idea. I had to teach myself Active Directory. I had to teach myself how to deal with a Microsoft Exchange server. I have several things that run on SQL. While I’ve done a ton of SQL quarries, which I hate by the way, if I had to choose one thing to hate, I’m going to go with SQL quarries.
PAIGE: That’s not a bad choice.
JULIET: Yeah, I don’t feel like it is. I think my biggest challenge — I don’t — I think if I worked in a different company that had a different management — I think if I had a different management team my experience would be very different. I remember in other companies there’s that jockeying for tech supremacy, or who knows the most things about X, Y, and Z. And I have an incredibly supportive management team. I think probably dealing with the Mac is probably my least favorite. Fortunately, my boss, the COO of the company is fantastic and speaks Mac more fluently than I do.
PAIGE: Yeah, that tech superiority, I’ve definitely run into that. I think one of the biggest problems I had when I was working in IT was the IT culture where what you know is what makes you valuable, so sharing what you know is not necessarily a good move on your part. And so kind of breaking down those walls of, hey let’s make this information open, it’s all online anyway now guys. Like, we have to be a team.
ANGELA: Yeah.
JULIET: Stack overflow is your friend.
PAIGE: But especially with geek culture, what you know and how smart you are is how valuable you are. Kind of breaking those barriers down is very difficult in some of these older (inaudible) IT departments. So, that’s really cool that you found a space that that’s not the case. Very rare.
JULIET: I’m so protective of my company, because they have been so good to me, but it is rare. And you find that, I think, more in male dominated culture. In some of my previous companies, and I won’t name names, people were retained because of the knowledge that they have, or because they built something that was vital. Even though they had no business being in the company anymore. They were jaded. They were bitter. They were upset.
PAIGE: Yeah.
JULIET: But they were retained because they had a certain skillset or because they had coded something that only they knew how it worked. Because you run into that technical debt issues if you want to try and fix that particular code base.
ANGELA: That’s a great term for it, technical debt.
JULIET: I did not come up with that term. I stole that from someone else. It’s a buzzword.
PAIGE: It’s a perfect duplication of the word though. It is that, you know, you have to pay back this technical debt or you have to deal with some jerk. Your choice.
JULIET: Yep.
PAIGE: And most companies are going to choose the jerk, because it’s cheaper.
JULIET: Yep, it’s so expensive to bring on new people, especially at that level.
PAIGE: It is really fascinating once you dig into HR management at all, is like the most expensive part of people is onboarding. We are very, very expensive to onboard.
ANGELA: Oh yes.
JULIET: Yep.
PAIGE: Your productivity in most companies doesn’t hit its normal until at least six months in.
JULIET: Yep. And it’s a miserable place to be in. I mean, fortunately we’re not bringing any high-end tech people out there, but even my call center representatives or any of that kind of middle management section, it’s a long time before they’re onboard. And we find that here, even though we’re not an overwhelmingly technical company.
PAIGE: You’ve talked a lot of about learning a lot of different things on the job. What are you favorite resources?
JULIET: My boss.
PAIGE: Nice.
JULIET: Honest to God, she’s my favorite resource.
PAIGE: So, that one on one kind of mentorship almost, is really super valuable for you?
JULIET: You know, being able to sit down and talk to somebody who — because her background is actually in — she did a ton of QA work. She’s done project management. She’s extremely valuable and she knows the business so, so well. The team here is absolutely the best resource that I have. My peers are fantastic. My bosses are fantastic. That’s really a great resource. But, in terms of tech, if I run into something that I have no idea on or my boss has no idea on, but it’s still my responsibility, and it’s not something I can hand off to our offsite folks, Skype and G Chat to be perfectly frank. I have a huge network of friends who are developers, who are DBAs who I’m still in contact with. And so when I run into something that I just can’t seem to crack, I will absolutely reach out to them. Either they’ll direct me to a blog or they’ll direct me to something that they’ve worked on, or they’ll simply write the SQL query for me.
ANGELA: Yay.
PAIGE: So, you’re living the, your network is your net worth?
JULIET: Yes. And that is true in my personal life as well. My skillset is my Verizon network. I’ve got friends who spent the last few years working in WordPress, and so when I run across something that’s rough like that, really it’s your ability to use Google. How good is your Google-Fu. If you don’t have a network to reach out to, how good is you Google-Fu?
PAIGE: Alright, so one more question on that. How do you get over that fear of asking questions, because I think a lot of people that we talk to kind of have that initial fear. And a lot of people that I talk to who are just getting into software are like, you know, I don’t want to sound dumb, or I don’t want to feel like a burden. What kind of let you have that transition to not feel that way?
JULIET: I spent a lot of time interviewing people. I’m an extrovert, unlike most of my comrades in tech. I know there is a lot of introverts in this field, and it makes sense because you truly geek out about this stuff. Like, I could I could sit here and talk about Google algorithms for hours, but I think it’s — getting over that hurdle for me is understanding that I didn’t start out in this field. I accept that here are, I know nothing John Snow. I — there is a lot of kind of — there’s a lot of sections of this that I know nothing about, and I’m okay with that. But the only way to learn is to ask. And more importantly, most tech folks, if you ask them, they’ll talk ad nauseum (sic) about this stuff. They absolutely love to goob about it. I have a lot of experts in various (inaudible). Like, I’ve got people who work for cloud storage companies who could talk endlessly. I’ve got a buddy who’s an evangelist for Solid Fire, one of the cloud companies out in Boulder, Colorado, because that’s where all the cool tech things are these day, apparently. So, it’s human nature. Folks like to talk about what they do for a living. They like to talk about tech. Really, just asking them, they’re happy to yammer about it.
PAIGE: Yeah, the one thing that I’ve found is that most geeks are introverts, which is always hard to deal with, but they have passions and that’s what makes us geeks. Being passionate about something is why we call it geeking out on something. So, if you can kind of find those people in your network or meet those people at meetups, and find their geeky thing. You’re like, oh that’s the thing I need to know about.
ANGELA: And then they turn extravert, just momentarily.
JULIET: Yeah.
PAIGE: You just pull the string on a little toy that talks and it just goes. Very cool. Actually, I think that’s actually an interesting thing that you brought up is the art of the interview. I think, you know, I got really super into radio and the PRN stuff, and I love the art of the question. I think kind of setting that, as a geek, because I geeked out on it, I feel like I was able to incorporate that skill too. I would also recommend if you’re feeling like you don’t even know how to start a conversation, check out interviewing.
JULIET: Listen to NPR for a few hours, Morning Edition or Fresh Air.
PAIGE: Yeah, totally.
I had one other question as we wrap up.
JULIET: Sure.
PAIGE: What software piece do you spend the most of your day in? What are your tools of the trade for your job?
JULIET: Photoshop I think is at the tippy, tippy top. What is Chrome for $500 Alex. I love Chrome. I love the extensions on that. I’ve got CSS viewer, I cannot live without. I cannot live without that plugin, oh my God.
PAIGE: You’ve got to try Firebug, Juliet, I’m telling you.
JULIET: Oh, if I’m in Firefox and I’m QA’ing, Firebug 100 percent.
PAIGE: Oh, they put Firebug in Chrome now too.
JULIET: Really?
PAIGE: Yeah.
JULIET: Oh, I need that. I need that a lot. I thought I could only use it in Firefox so I have both browsers. So, if I’m doing QA work or something is not working, Firebug is absolutely my go to.
PAIGE: Yeah, awesome dev tools.
JULIET: So good. So good. There’s a couple of other ones that I use. Really, the Adobe suite, because I do a lot of PDF conversions, so In Design, I spend a lot of time in In Design. Obviously, WordPress, WordPress, and more WordPress. I can’t live without Dropbox. Microsoft Office, they’ve done some cool stuff with PowerPoint recently. I know it’s really rare to actually give props to Microsoft for anything, but I really do love PowerPoint, as well as Excel. But yeah, I think Photoshop and Chrome are really where I spend the majority of my day. There are so many good resources just (inaudible) as it is. That’s really where I spend a lot of my time. And I can’t live without Spotify, just for the record.
ANGELA: Thank you for listening to this episode of Women’s Tech Radio. Remember, you can contact us using our contact form at www.jupiterbroadcasting.com , which is also where you can go to the show’s dropdown and look at all the Women’s Tech Radio episodes that have been released. There you will also find the transcription of the episodes, which you can also find at www.heywtr.tumblr.com.
PAIGE: You can also check us out on iTunes or follow us on Twitter at heywtr. If you have a moment, take the time to leave a review on iTunes and let us know what you think of the show. Thanks for listening.

Transcribed by Carrie Cotter – transcription@cotterville.net.

The post Network Is Your Net Worth | WTR 23 first appeared on Jupiter Broadcasting.

Caryn is a UI/UX Designer for Stateless Networks. Her background wasn’t in design or technology.

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• Stateless Networks – Principal User Experience Designer
• Envision App
• Caryn Vainio’s Website

Full transcription of previous episodes can be found at heywtr.tumblr.com

The post Astrophysicist to Designer | WTR 19 first appeared on Jupiter Broadcasting.

eBay and PayPal split & we speculate what the big picture might look like going forward. Adobe brings Photoshop to Chromebooks, Phoneblocks gets closer to reality & we bring the Kickstarters of the week in front of the judge.

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eBay and PayPal are splitting up | The Verge

Citing a “rapidly changing global commerce and payments landscape,” eBay has just announced plans to separate its business into two distinct and independent companies: eBay and PayPal. Spinning off PayPal is seen as a way to refocus both companies on the “enormous opportunities” before them and to ensure that they move to grasp them as quickly as possible. Current eBay Marketplaces chief Devin Wenig will become the new eBay Inc. CEO when the restructuring is completed in the latter half of next year, while American Express executive Dan Schulman has been recruited to helm the new PayPal. He joins today as president and CEO-designee.

The separation of eBay, whose focus is facilitating online commerce, and PayPal, who wants to be seen as the leader in online payments, is something that activist investor Carl Icahn has been pushing for both publicly and behind the scenes.

Adobe brings Creative Cloud to Chromebooks starting w/ ‘Project Photoshop Streaming’ beta | 9to5Google

Google announced a new partnership with Adobe today that will see the companies bring Adobe’s suite of popular Creative Cloud apps to Chromebooks. Initially, Adobe will launch just the Photoshop app as a beta and make it available to only its education customers.

Project Photoshop Streaming is identical to the Photoshop you’d install locally with a few notable exceptions. This build can be accessed from any Chrome browser (Windows only) or Chromebook and does not require a full download and install. In other words, this is the same build of Photoshop you’d typically download and install from Creative Cloud, however, instead of being installed on your local machine, it is running in a virtualized environment so can be accessed from any Chrome browser or Chromebook. Because this version of Photoshop is running in a virtualized environment, you open, save, export and recover files from/to your Google Drive rather than your local file share. Also this Beta version of the virtualized environment does not have support for GPU consequently GPU dependent features are not yet available (coming soon). This build also does not yet support for print.

PHONEBLOKS.COM • PROJECT ARA NEWS

The first fully functional prototype will be shown at the second Ara developer conference, in December.

Project Ara will use a modified version of Android L, developed in collaboration with Linaro. Thanks to this version, the modules, except the CPU and the display, will be hot swappable. This means you can change them without turning the phone off. The modules will be available on a new online store, like Play store.

Ello | wtf

Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.

We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.

Kickstarter of the week: iScent – Smell Your Ringtone by Qblinks — Kickstarter

iScent is a Bluetooth 4.0 atomizer which works with your phone, allowing you to use a custom scented mist as your ringtone or music.

BNOUS ROUND: HAVEN: The Stronger Smarter Home Lock by Haven Smart Lock — Kickstarter

Deadbolts have gone digital, but this hasn’t made them more secure. Inspired by a break-in, HAVEN is a stronger, smarter home lock.

The post eBay Auctions Paypal | Tech Talk Today 67 first appeared on Jupiter Broadcasting.

In-Home Streaming hit beta this week and it’s a breakthrough technology that changes the game for desktop Linux forever. Not just limited to games, Steam’s In-Home streaming can deliver entire applications. We’ll demo the power and possibilities of this new tech.

Plus: The new big feature in the Linux kernel everyones talking about, a roundup of upcoming Linux community events…

AND SO MUCH MORE!

All this week on, The Linux Action Show!

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