Show Notes: linuxunplugged.com/455

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Jaime is the founder of Neologic, digital destinations so far include cornbreadapp and Poetry for Robots. Two completely inspirational concepts created in their lab!

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Show Notes:

• neologic (@neologicpdx) | Twitter
• Neologic PDX: Overview | LinkedIn
• neologic (@neologicpdx) • Instagram photos and videos
• Neologic
• Cornbread
• Home
• Jaime Gennaro (@jaimegennaro) | Twitter

Transcription:

ANGELA: This is Women’s Tech Radio.
PAIGE: A show on the Jupiter Broadcasting Network, interviewing interesting women in technology. Exploring their roles and how they’re successful in technology careers. I’m Paige.
ANGELA: And I’m Angela.
PAIGE: So, Angela, today we’re going to interview Jaime, and she is–
ANGELA: Amazing.
PAIGE: Super amazing. She runs a digital advertising agency, and they have done lab work and they’re kind of producing these interesting futurist apps and we go down that awesome rabbit hole, and it’s a great interview.
ANGELA: And before we get into that, I just want to mention that you can support Women’s Tech Radio and the Jupiter Broadcasting Network by going to Patreon.com/today. There is no minimum donation, but if you want to donate like $3.00 a month, it’s available. If you want to donate more, that’s great too. But Women’s Tech Radio is funded that way, so go to Patreon.com/today.
PAIGE: We rely on you, the listeners, to make sure these awesome shows keep coming out. So check it out. And we get started today by asking Jaime to tell us a bit about her agency and what she’s up to.
JAIME: So, I run a company, it’s called Neologic, and we do digital marketing for all sorts of companies, but we also have a lab which is pretty common these days, but we’re an extremely small team, so for us, it’s challenging in the right way to keep the lab open. But in the lab, we’ve developed in-house app and also a website theory. I don’t really know how to describe it in two words. But yeah, we’re doing that in the lab and it’s been really exciting. We’re just hitting our year mark of being in business.
PAIGE: Awesome. Congratulations. So what is extremely small?
JAIME: Five employees, and then we stretch into contractors, but that’s the core.
PAIGE: Okay. That is extremely small. Do you participate in the lab with 20 percent time? Or do you have dedicated employees that are just lab employees?
JAIME: We’re not big enough to have fully dedicated people in the lab, but I would say the partners, we spend a lot of time doing labs projects. There is a lot of interesting marketing runoff that comes out of those projects too, so we kind of invest our time there. And then our team, I would say spends probably, yeah, about like ten to 20 percent of their un-billable time on labs work. And I’d like to increase it, obviously, but we need a few more people before we can do that.
PAIGE: So, for people who aren’t necessarily in the lingo, what does lab mean to you?
JAIME: So, a lab to us is where we, if you use like the scientific analogy, it’s where we really mix up our chemicals and try to figure out what’s going to explode without doing that at a client’s expense. We’re in digital, we’re trying to be innovative. There is much to learn, but also for a small company, research and development I feel like is critical to growing and to making sure that you fill the market gap appropriately and that you flex when you need to. So it’s really our research and development time. It’s also our team building time. So if we’re all a bunch of people who are going to go home and drink Mountain Dew and try to build apps in our own time, why not just build time into the work day when we’re not trying to juggle family and kids and schedules, why don’t we just build that time in because we all love spending time together and we love working on creative projects. And so that’s what we’re trying to do. And I’m really proud of the work that we’ve done in a short time in the lab. So the app that we released, it took us about four months to design and develop it, and then we did a soft launch and then we just did a bigger launch. We already have about 400 people using that app, and that’s pretty cool for something that was really a short term project.
PAIGE: You’re talking about Cornbread?
JAIME: We’re talking about Cornbread.
PAIGE: What is Cornbread?
JAIME: So, Cornbread is a geocaching, for lack of a better term, it uses geocaching technology, and we think of it as an art based app. So, it’s location based and social, but you don’t have to be friends with certain people to see what they’ve left behind. So imagine you have a friend who went to Rome, and they have this app with them and they’re walking through Rome and they’re leaving you messages like they would if they were very romantic and they were leaving you a sticky note at the Pantheon and they told you you have to look around the side of this corner and I stuck it on this piece of brick, and go see if it’s still there. So they’re doing that, but digitally. So they’re leaving you messages on a map. You go to Rome, they’ve tagged you so you know that they’re there. You can see them on the map, but the actual art asset won’t pop up on your phone unless you’re in that location exactly on the map.
PAIGE: Wow. So within what kind of distance?
JAIME: Right now it’s about 100. We’re trying to integrate Beacon technology so that we can hone that in a little closer. But right now it’s about 100 feet.
PAIGE: My gosh, that’s so cool. You know what I’m thinking? I’m thinking that the road trip would have been a great place for viewers-
ANGELA: To Cornbread. That’s awesome.
JAIME: That’s exactly right, and so it’s been, name, people are like what? That’s a weird name. But the name is in homage to the original tagger. So there was this guy in the 60s, he was tagging his name all over the city in Philadelphia, which I happen to be from there.
PAIGE: Like spray paint tagging?
JAIME: Spray paint. He was like the original I’m going to tag my name on something, and why don’t I go to Philadelphia Zoo and tag my name on an elephant? So he was that guy. And so it’s kind of for people who followed graffiti at all or graffiti art, they know him and so they get it. Like we did our soft launch in New York and everyone knew the background. On the west coast it’s a little more underground. Not as prevalent. Not that the app is graffiti, but in a way, you’re leaving his piece of art on a wall potentially and anyone can find it. There’s no closure, only my friend or a friend of a friend can see this. It’s like I’m just leaving this here and if someone opens it and I see it on my phone that someone opened my little memento that I left in a part somewhere in Austria, which I just did that this summer. If someone opens that, I am going to be so excited! Like I don’t need to get a million likes, I just need one person to open that little thing that I left behind. And you can leave audio and video.
PAIGE: And multiple people can open it, right?
JAIME: Anyone can open it, yep.
PAIGE: But the person that originally left that digital art, they are notified? And not only notified that it was viewed, but also then could gain likes?
JAIME: Yes.
PAIGE: Wow. That’s really cool and comments, right?
JAIME: And comments, yep.
PAIGE: So it’s like a Facebook for travelers sort of–geo-based Instagram? It’s visual, right?
JAIME: It is visual.
PAIGE: We could argue about that one.
JAIME: You can’t lay in bed and look at people’s pictures. You can’t spy on people. It forces you to connect again-
PAIGE: And get out of the house!
JAIME: You have to get out of the house. If you leave crumbs in your house, trust me, I’ve done it because I’ve tested this app a lot, they’re really boring. And then you realize when you live in an urban area and people walk 100 feet from your house and they can see your crumbs, you’re like ah! Delete, delete, my crumbs need to be cool! So it forces you to really get out there and think about what you’re seeing and document it in a way that means something to you. It’s not caption-y. There’s no caption, hashtag, at symbol, there’s none of that long form text. You can just leave-
PAIGE: Is it not even allowed? Like you cannot use a hashtag?
JAIME: There’s a text box. Let’s just say it’s frowned upon. The whole goal is to leave sort of a whole list of assets. You don’t just have a photo, you click on the photo and you get to see the long poem that someone left with that photo and you get to hear the ambient sound when they took that photo. So it just enriches the moment that you’re standing in that space where that person was. And the best part is going to be in 20, 30 years when you’re like oh my God! Okay, maybe if this existed 100 years ago let’s say, there could be so many people that were like whoa, I just found Einstein’s crumb! This is amazing! He was sitting at this table writing out his algorithm on a napkin!
ANGELA: So let’s think about the future then. There is going to be a point where like, okay, everybody goes to the Eiffel Tower. Like a lot of people go there, and there’s going to be so many crumbs. Like how do you even differ? I’d be curious what the interface looks like. Is it just a list of all the different crumbs in the area? And do you have to like click on them kind of like an email? Is it like an inbox?
JAIME: So, what happens is you get a notification that says there are crumbs here, and then what it is is it’s just a scrolling box. So you just scroll through all the crumbs that are there and then when there is one that looks interesting, you tap on it and it expands to the whole crumb.
ANGELA: And how do you know if it’s interesting? Is that text based or visual?
JAIME: Visual typically. Or if you’re just like oh, this one got a million likes, what’s this one all about? But on the map, it is a problem that we’re going to have to solve, and I’m excited for that problem. But we call it crumb clutter, because on the map–we did a soft launch in New York. We just did another launch in Chicago, and once you’re in an urban area, crumbs start to crop up on the map and then there are so many you have to zoom in a lot to sort of specifically see where they are. If you just look at Chicago on the map, it’s just full of crumbs. You can’t see the word Chicago anymore. So it’s a good problem to have and a problem that’s definitely on the back burner of like new features to dive into, but we’re waiting for the problem to get a little bigger before we try to solve it.
ANGELA: Can you make private crumbs at all?
JAIME: You will be able to, also a version two. Our dreamy version is that you leave a love note for your person, and you go to a bridge and it’s 5:00 and you’re watching this amazing sunset, and you tell them that they have to come to the bridge during a sunset, so certain time of the day, certain kind of weather, only come with an umbrella when there is a light drizzle, and the app will be able to pull in the API from the weather app and pull from all these various things so that it knows that nope, sorry, you didn’t hit the requirement.
ANGELA: Right, but if you do, it unlocks the crumb?
JAIME: Yes.
ANGELA: Yeah, I could see proposals happening this way.
JAIME: Yes, it’s very romantic. I feel like it’s a very romantic app, and I met some people recently and they were talking about wow, it’s like you’re leaving ghosts. Like you walk into a place and you wonder like are there ghosts in this room? Are there crumbs in here that I could see and start to see this kind of alternate universe that’s happening in this space?
ANGELA: This is a whole new level of like– it reminds me of QR codes.
PAIGE: I feel like this is some of the bridge that we’re getting to with the fact that AR is right on the horizon. Imagine when people are walking around with the glasses and there’s a crumb and the crumb is actually an overlay on your world.
ANGELA: Wow, my mind is blown.
JAIME: Isn’t it fun? That’s why we want to have labs, because that’s stuff that we want to work on. That’s the stuff that blows our minds that we like to dream up and fantasize about and then just see if we can do it. and the story behind Cornbread that I just love, and it’s just so fun to me, like right around the time when we launched our business, so the developer and my other partner took a walk and they were standing by the skate park under the Burnside Bridge, and my partner Corey Pressman said, “You know, these guys are taking videos of themselves, but what happens to those videos? Like where are they? And if another skater comes here in an hour, what if he wants to see what that other guy just did and he can’t because it lives somewhere in that guy’s private phone, Cloud, private YouTube site or whatever-“
ANGELA: I have goosebumps. Goosebumps.
JAIME: Wouldn’t it just be cool if he could drop a video of himself here, and then someone else can come back and see it and be inspired by that and then they leave a bunch? And literally they came back, I was like let’s go get lunch, they came back, they’re like Jaime, we’ve got this idea! I’m like what? And I was like this is amazing! This is going to be amazing!
ANGELA: You could even then, there’s a whole other market there where you can pile the videos into short clips so that people could see like here’s our park, all the different people that have–you run into a TNCs is going to have to be pretty expansive to cover publicly releasing those videos. But wow.
JAIME: Yeah, super fun. And you know, at the end of the day, I’m kind of like the penny pincher project manager person in our business, and so I allocated a certain amount of hours and a certain amount of funds. We raised a little bit of seed money which was really exciting, and I was like you know, let’s just take it as far as we want to take it. Let’s just live with it in the state that it’s in. We don’t have to raise like $5 million. Let’s just let people use it. it’s free, people have all these ideas, and we get people coming up to us all the time with use case scenarios, and we’re like that is amazing! Do it. Like there’s nothing to stop you. Use it. Like go use it and see if it’s going to be great. We’re not in this like oh, we’re trying to be the next Mark Zuckerberg. We run an agency and we love running an agency and we love working with our clients and we love working together. We have an amazing team, and so we’re good. I’m like, you know what? This is such an amazing project to work on as a team. Whatever comes of it, it was a positive experience. So great. You know, like it’s so nice to not have the pressure of like this is the only thing we’re working on. Like we have a revenue stream for the business, so we don’t have to put all our time and effort and like blow out our 401Ks and put all or dice on this one project. It’s like that’s just one project. We might come up with another one that’s even better.
ANGELA: And you have, right? Not necessarily better, but you have another project called Poetry for Robots.
JAIME: That’s right.
ANGELA: And now that I read the, just the two questions that you have on the main page, it totally makes sense and it’s genius! So it says, “What if we used poetry and metaphor as metadata? Would a search for eyes return images of stars?”
JAIME: Yeah, so this is why it’s like a website theory.
ANGELA: Yeah, it absolutely it’s Poetry for Robots. It’s beating the inhuman aspect of technology in a sense. Writing poetry for technology to get it closer to-yeah, wow.
JAIME: Yeah, it’s fun. It’s trying to say rather than having all these interns at Getty Images putting these random tags on photos that are not–that have no metaphor, that have no poetry, they’re just like oh, tree, done. Tree.png, treewithsun.png. And so what we’re trying to experiment with is if we added more metaphor to the way we tagged things, can we train the robot, can we train the AI to give us a response that it’s not that we’re training them to be more human, we’re just training them to do what we do instead of trying to accommodate like some data push, okay, great, we have X number of hours to get these number of assets compiled and into this database, so we have to do it really fast. Like wait, just slow down for a minute. Like let’s think about the tags that we’re using because people could have more, and this is an interesting just overall search question, but people could potentially find what they’re looking for better because they’re searching for the terms rather than trying to conform the terms that they would search for if that makes any sense.
ANGELA: And for something that’s not so obvious as eyes, something like freedom. How do you find a picture of freedom? That would definitely work for something like that.
JAIME: Yeah, so we’ve collected over almost 2000 poems, and they are from all over the world. It’s amazing. Like we have used a lot of Google Translate to get through some Portuguese and German and Spanish and French. It’s amazing. I love that part, number one because again, it’s this kind of like romantic, it’s a bridging of romance and technology and I guess I’m just a hopeless romantic. So we have all these poems, and so we built this back end. It’s very simple. The technology behind this is very simple, but we built kind of just a janky search tool to see what would start coming up if we searched the poems. So if you go to the search, I’m not sure if I’m ready to make it public, but I could send it to you guys if you just want to play with it, but if you go into the search engine and you search for sorrow, you see all of the pictures that come up that use that word in the poem. And it’s incredible. And what’s really fun, I’ve searched for things like alone, and the things that come up are surprising. Like there are pictures of crowds or something like that where you start to see the way people interpret that word, and multiple people. It’s not that we have this huge cross cut of people, but I mean, 2000 is a good small little case study.
PAIGE: You have enough to be statistically significant.
JAIME: Yeah, right? And so anyway, so it’s just been really fun to see what comes up. And then the next version is that people are going to be able to submit their own photos, because right now we just have a lot of stock photos in there, things to unsplash. So, yeah, it will be interesting too when people have their own photos, and then other people are writing poems to other people’s photos. That’s going to be really fun.
PAIGE: Seriously, this blows my mind. I love it. It’s teaching search engines, you’re teaching them simile and metaphor.
ANGELA: Yeah.
PAIGE: It’s almost impossible.
JAIME: In a totally community based way. Again, we’re not like oh, we’re going to run some ads and the more traffic we get to our website, which is what we do for our clients, right? We’re like let’s drive more traffic and we’re going to drive the traffic from here and there and then we’re going to follow the analytics it’s like we don’t care about that. This is all about romance. This is all about unbillable time that doesn’t matter because we have an awesome agency, and if we build a tool, this is what’s fun about it too. If we build this cool tool, we can go out and talk to clients that maybe we couldn’t talk to before and say you know what, this tool could be really effective in a fun way as you’re building a campaign, this might be a really interesting way to get people engaged with your content.
PAIGE: Wow, yeah.
JAIME: So, it’s fine. We don’t have to run ads or get people to go there and buy something. I’m so tired of that.
ANGELA: The end goal is not to like be a Getty Images competitor, right?
JAIME: Right.
ANGELA: But it is one venue or one option potentially for the tool.
JAIME: Yeah, for sure.
PAIGE: I think everybody who listens should totally go check this out. It’s Poetry4Robots.com, and it will be the show notes, but I’m definitely going to write a poem or two in my crappy poetry. It’s fascinating. Definitely very cool.
JAIME: And the poems are not crappy. That’s what’s so great.
PAIGE: You haven’t read mine yet.
ANGELA: I’ll reserve judgement, okay?
JAIME: I’ll go there tomorrow and then I’ll pull out the crappy ones. Some of them, you know, I mean, everyone’s got their own take on the way that they see the world, but they’re all really worth reading. I would love to figure out some way to get permission to make them a little more public, because I love the community side of it. I love that somebody from Brazil thought it would be cool to go on this website and write a poem to the same picture that someone in North Portland is writing a poem to. And how do those two different people see, so that’s the other, we’re adding geotagging to the pictures too so we can see where people are when they write the poem if they choose. We’re not doing that in any conspiratorial way. They have to enter their ZIP code if they want that. But that part’s fun too. Wow, two people looked at the same picture and had two totally different takes on it.
PAIGE: Very cool. You should put the public option in the same way you put the ZIP code in. Like can we make this public?
ANGELA: Yeah.
PAIGE: That would be awesome.
JAIME: Yeah.
PAIGE: Very cool. So, Jaime, how did you get into all of this? Like this is crazy all over the map. It sounds like you’re mostly into PM and being I would call you a futurist. How did you wind up here?
JAIME: Yeah, it’s been a long road. I’m not young. I had to make a lot of mistakes and change career paths a couple times to get where I was going. But ultimately, I’m a film maker and I don’t make films anymore, but I still like to call myself a film maker. So I have this brain that thinks about things and I love science fiction. So I think about things as a story, and I think about things as what would this look like if it was a movie, and I think that helps me wrap my head around technology, because I think of technology the same way I would build the pieces of a film. And luckily because I have a production background, I know that it takes the steps from A to B to make something happen. And so I’m not just like a person who’s like you know what would be cool? Let’s do this blah, blah, blah, I’m like well, actually, that’s not going to be possible. So let’s bring it back down to reality and figure out how we can actually build something that we could actually launch and actually get out to the public sphere. But yeah, I have a film degree. I went from film to the big Silicon Valley days. So right when I graduated from college was when the tech industry was going crazy, and so of course, I couldn’t find a job in film, but I very easily found a job in software development just through networking. So I ended up learning how to code right out of college, and I didn’t really care because I was in my 20s and I wasn’t like oh my God, I have to be a filmmaker. I was like whoa, I graduated college and I’m making money. This is amazing! And the people were great. It was my first, I’ve basically exclusively been with startups ever since then and it’s really hard, it’s a grind, but I get it. I think that’s why I’ve been able to run what I hope is a successful business for a year without any major pitfalls. But anyway, so these guys started this company, it was web based software, it was way before there were like log in sites where a client could log in and use their own software. It was really cutting edge for the time. So I built web based software, and I did that for a while, and that was in California. And then I had some friends move up to Portland and they were trying to get me to come and I didn’t know what I was going to do, and then that company let me actually work from home. And so that was huge. So I was working for this amazing startup company with great people. They were seeing a lot of growth, and then I was like whoa, what? I get to sit in my living room at home and do this with my dial up internet connection? No joke. And so I did, and that was kind of like my launching point with Portland, but when I was in Portland, I wanted to work in film because it was also burgeoning at that time and you could actually go on set and meet [indiscernible]. I’m like whoa, what? My brain is exploding. Like these people are here and you can just like go and work with them? That doesn’t happen in California. So anyway, so I started working at the film center and the Northwest Film Center is where I met every single person that’s been critical to my career path, every single person. And one of them works for me right now. And the other one hired me to work in mobile. So that community for whatever reason was where I needed to be and I got, I volunteered there so it got me out of my house. Eventually I started working there. I did marketing for the film center for a number of years. Got me back into the film community, but I was still really interested in technology. And so, on the side, I started teaching technology classes to kids because I just loved that, and then eventually I started teaching at a school, I was like their IT support, which that was really funny because if you’re coding–a lot of people don’t know this–but if you’re a coder, you’re not a systems administrator. But somehow they thought that if I could work on a website I could also work on their network system for the whole school. So I tried to do that which was fine.
PAIGE: Aren’t you one of those magical Devops unicorns?
JAIME: No, I’m not even a developer. I just like learned how to do HTML at a young age and got lucky. But I don’t even consider myself a developer coder. So anyway, yeah, I worked in the school which led me to working in summer camps which was amazing, and I also worked from home and I got to write technology curriculum for kids who wanted to learn coding and 3D game design and website design, and then there was this other opportunity to start a documentary film camp, so I started teaching kids how to do digital editing and after effects. So it’s like film and technology and that was a dream job. And then I met this guy, you know, age old story, met this guy and like started to get into fall in love and then career path didn’t seem as important. So I fell in love with this guy who happened to live in Europe, so I basically like quit my job and just moved to Europe and did that and just like taught and wrote and did that. And then when I came back, I got this amazing opportunity to work with a friend of mine from the film center helping grow her very small mobile agency, and it was called Night and Day Studios. And that was basically my MBA training, on the job training. That experience was so life changing and critical on every level. I just owe them everything. It was amazing. So, we built this amazing team, we grew from three people to 25 people in two years. We’ve opened an office in New York, we started working with very small companies, and at the end, we were working with Warner Brothers, Sesame Street, basically everyone like Thomas the Tank Engine, we were focused on kid’s media, and it was all education and all technology and bridging those two worlds of like what’s safe for kids, what do you want to release to kids and feel good about. And I got to combine everything that I had been doing my whole life like trying to work with kids. There was like this film component because there was animations and we had to do voice overs, and sometimes take like pieces of film and embed them in the apps, and it was exciting, super great. I guess part of that I probably shouldn’t talk about. So like all of the things I said I could talk about, there’s some details of that situation that I probably shouldn’t get into, but it was amazing! And then I went from that and went into advertising which was an interesting jump, but also same thing, I like owe that work so much. So I worked for Swift, and Swift is a digital marketing company. When I started there, they really were web focused, and during the time I was there they really shifted into focus on social only. But they did all the content creation, so they had a studio in house, they do videos, they do photography shoots, so it’s still tying into that, but I got to run the whole production team. So I got to really put my management chops to work, and see if that little tiny night and day studio thing was real. I could like test it in the real world working with more really big brands, really interesting work, and just fantastic people. The people that work at Swift are just amazing. I ran the producer team, and they got acquired and they just started growing really fast. And at that point, I was just thinking like I love that small team vibe. Like I love a startup thing where everyone gets to be a part of every decision. We get to collaborate, we get to dream up possibilities. We’re not in this like cranking out stuff that we may or may not feel good about, but everyone’s working like 13, 14 hours and we’re burning ourselves out and nobody gets to actually like use their creative energy because they’re using it all on stuff that isn’t really that creative. And I saw that grind and just knew that I wasn’t going to be able to do it for very long, so I decided to jump and I just jumped right into Neologic from there. And it was petrifying, very petrifying, but I had a lot of good support, and even people I worked with were so supportive. They’re like this is the right move for you, like this is where you need to be right now. And so yeah, so sorry, that was a long story, but that’s kind of the path.
PAIGE: That’s kind of the point and an awesome story. Your journey is really interesting and deep and it’s very cool to hear about it. I think we’ll have some links the show notes if you guys want to check out some more of that. I did have one last question for you, just because we kind of talked about it earlier. But if you could look down the pipe of what’s coming in technology, what do you think is either like the most exciting thing or the thing that you want to dig into the most?
JAIME: Interesting question. That’s so good. It’s interesting because we’re all trying to keep pace with what’s coming, and so much of it, because I was in advertising, so much of it is based on that. So oh, what’s happening in mobile advertising and what’s happening with new ways to get content in front of people. That stuff doesn’t interest me, and I think at some point people are going to get really burned out on it. And I think people are already really savvy I think as technology grows, the consumer gets more and more savvy. We already know that audiences have become more savvy, but it’s just getting more and more. And the whole like driving traffic to advertising thing, I mean, it works and there’s formulas that work. But anyway, I think that level of technology and what’s happening with the watch, that stuff doesn’t interest me. It’s really, and I don’t want to sound like I’m tooting my own horn, but I mean, it’s really the stuff that brings people back together that interests me most. So new apps that aren’t necessarily social networks, but integrate ways to communicate with each other. So I would even say like things like Uber or apps and websites like Etsy, that’s the technology that interests me. Like the fact that you can be sitting in your living room making a necklace and then put it on a website, and the next thing you know, you get to divert your career into that, I love that level of technology. I love Airbnb, I love Uber, I love that a guy could like get off work, come pick me up, drop me off at home, and then go back home to eat dinner with his family, like so that’s the level of technology that I am interested in, and I don’t know that, I can’t like predict that there is something new on the horizon, but I think the more of those sort of game changing applications come out, I think the more relevant and applicable to people it will be and hopefully the big brands will understand that all they have to do is come up with something that’s going to help people, and they won’t have to worry about advertising so much.
ANGELA: Did you hear about Amazon’s latest move? You can deliver Amazon packages.
PAIGE: Oh, no, I did not.
ANGELA: If I remember correctly, it pays like $15. To $18 an hour and you can just show up to the delivery center and bring the package to a destination. Like if you’re already going that direction, or if that’s just what you want to do, be your own boss and deliver packages, then do it.
PAIGE: It’s like post maids and ship and all these different things. I think yeah, it’s where technology is kind of taking this turn where we’re looking again at technology as a tool instead of as like technology for connection instead of technology for consumption.
ANGELA: Right.
JAIME: Exactly. That is a great way of fitting it. Exactly.
PAIGE: Very cool. Well, I am also excited about these things, and I will look forward to seeing what your studio puts out. Everybody should check out Cornbread, that’s super cool. I will definitely be trying to crumb.
ANGELA: Cornbreadapp.com.
PAIGE: Yeah, and Poetry for Robots.
ANGELA: And Neologic.co.
PAIGE: Yeah, awesome. Jaime, is there any way people can follow you? Are you a Tweeter or anything like that?
JAIME: Yes, I’m @JaimeGennaro.
ANGELA: Thank you for listening to this episode of Women’s Tech Radio. Remember that the show notes are available at JupiterBroadcasting.com. There is also a contact form, or you can email us directly, WTR@Jupiterbroadcasting.com
PAIGE: You can also find us on iTunes, and if you have a minute, we would love to hear a review from you. You can also follow us on Twitter @heyWTR. Thanks for listening.

Transcribed by Carrie Cotter | Transcription@cotterville.net

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