Superbowl – Jupiter Broadcasting https://www.jupiterbroadcasting.com Open Source Entertainment, on Demand. Wed, 09 Feb 2011 05:30:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://original.jupiterbroadcasting.net/wp-content/uploads/2019/04/cropped-favicon-32x32.png Superbowl – Jupiter Broadcasting https://www.jupiterbroadcasting.com 32 32 Spotlight on NASA | J@N | 2.8.11 https://original.jupiterbroadcasting.net/5142/spotlight-on-nasa-jn-2811/ Tue, 08 Feb 2011 21:29:30 +0000 https://original.jupiterbroadcasting.net/?p=5142 NASA took the weekend to announce some major milestones, including humanity's first 360 degree look at the sun, a gun holding robot, and testing for Toyota!

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Superbowl scmuperbowl. We’re geeks, and we cared more about what NASA was talking about this weekend, than a bunch of dudes throwing around a ball. And our nerdy attention paid off!

First up, we talk about seeing the WHOLE sun – every last part of its flamey surface. Then we’ll talk about the robots that will eventually kill off humanity, and NASA’s plans to send them into orbit to save us. Lastly, we’ll cover some NASA-related news that’s shown up in the real world lately, regarding the future of the Space Shuttle, as well as their research into a well-known and overhyped “disaster” story from last year.

Show Feeds:

Show Notes:

SUPERBOWL DEBUT:

360-degree view of our Sun for the first time ever

  • Satellite array known as “STEREO” has been slowly adjusting its orbit since launch in 2006.
  • Why it’s important:
    • Can disrupt satellites, communications, air and sea navigation, even power grids.
    • As potentially devastating as a hurricane
  • Continued 360 view will continue until Sept 2017
  • Understanding “space weather” prior to space travel is as important as understanding terrestrial weather prior to sea travel.

Robonaut2 (aka “R2”) debuts during GM pre-show

IN THE NEWS:

NASA debunks electronics failure as reason behind “Runaway Toyotas”

  • Backing from NASA scientists intended to give extra weight to argument that these cars did not go haywire due to high-tech electronics.
  • Toyota recall affected 16 million vehicles, and cost them $50million in civil penalties.

NASA’s COMPETITION:

A private company vying for the honor of winning Google’s Lunar X Prize has signed a contract to launch its lunar module aboard a COMMERCIAL orbital flight, scheduled for December 2013.

Download:

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]]> Future Television | J@N | 2.3.11 https://original.jupiterbroadcasting.net/5036/future-television-jn-2311/ Thu, 03 Feb 2011 22:04:23 +0000 https://original.jupiterbroadcasting.net/?p=5036 Since this weekend is the BIG GAME, and none of us have much interest in it, we’ll be using Hulu’s statement as a jumping-off point to discuss some of OUR ideas on the future of Internet media delivery.

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Hulu’s CEO has thrown down the gauntlet in an in-depth statement that shows his outlook on the future of media delivery via the internet. It also includes some interesting data and metrics that we’ll be discussing.

Since this weekend is the BIG GAME, and none of us have much interest in it, we’ll be using Hulu’s statement as a jumping-off point to discuss some of OUR ideas on the future of Internet media delivery, as well as some really neat what-ifs, and a few glimpses at neat sci-fi tech that could change the way we get our media.

Show Feeds:

Show Notes:

HULU

Hulu’s statement by CEO Jason Kilar

  • Consumers, Advertisers and Content Creators will drive the future market directly, instead of relying upon Content Delivery Services to manage the 3 of them individually.
    • Content Delivery will become a passive market, instead of an active one.
  • Consumers are the greatest marketing force a program can have, via social media tools.
    • “Chuck” – almost cancelled after 2nd season, resurrected by fan support.
    • “The Cape” – already backed down to 10 episodes, from 13. Likely canned soon.
  • Advertisers will seek to target people directly, instead of shows as proxies for people based on assumed interest and demographics.
    • Accuracy of online media demographics greater than TV surveys.
  • Hulu’s advertisements are roughly 2x as effective as traditional TV, with ¼ of the screen time.
  • “Per-user Per-month” licensing rates instead of flat fees will enable Content Creators to get a better investment on a good product, which will drive higher quality content creation.
  • Dual revenue stream services (like Hulu + HuluPlus) will become a standard, where a portion of the service will be financed via advertisers, and another portion by consumers.
    • This is opposed to current Content Delivery, which double-dips and charges both Advertisers and Consumers for the same product at the same time, leaving both feeling cheated.

SUPERBOWL and ADVERTISING

  • Live events will continue to have a specific niche market, even after the widespread switch to On-Demand media that pretty much everybody knows is coming.
  • You can’t On-Demand a major event like the Superbowl – it must be witnessed LIVE as part of the spectacle.
  • So how can you ad incentive to a market where commercial breaks of 5-10 minutes are going to be a thing of the past?

TECH and GADGETS

A few things we’re already seeing:

Things from the future:

Download:

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